Senior Content & SEO Executive in Manchester

For over 90 years, we've been equipping people for adventures. Founded and based in Greater Manchester, we are proud to be the UK's leading independent outdoor and snow sports retailer.

We are looking for a Senior Content SEO Executive to join our team in Salford and lead the planning and implementation of website content to support a lasting connection with our online customers.

Role overview

You will lead the planning and implementation of website content to support a lasting connection with our online customers.

Your role will involve collaborating with the marketing, buying and website operations teams to ensure alignment between our organic content strategy and the wider company goals across the Ellis Brigham group. Keeping up to date with developments in organic best practice, including LLM & AI citations, and helping to train, advise and upskill on SEO throughout the wider business. You must possess excellent attention to detail, organisation skills and creativity, as well as the ability to interpret data to formulate ideas and validate conclusions.

Using platforms including SEMrush, Screaming Frog, GA4 and Google Search Console to monitor and report on our websites’ organic performance, identify opportunities and measure the success of content marketing campaigns.

Key responsibilities

• Lead the ideation and implementation of content strategies in alignment with marketing requirements

• Oversee the optimisation of content throughout all channels and touchpoints in the customer journey

• Advise the online team and wider business of search landscape changes to ensure best practice guidelines are followed

• Advise on any issues and recommendations of a technical SEO nature

• Prioritisation and delegation of content requests and related support requests

• Copywriting, proofing and editing website content to ensure quality and consistency of TOV and brand guidelines

• Regular reporting of organic KPIs to measure success

• Training and upskilling other members of the business on SEO best practices

• Use data to shape SEO and content-related decisions

• Work alongside the marketing manager to manage workload for campaign strategies

Who you are

• You have impeccable written English and experience writing high-quality original copy that aligns with brand guidelines

• You are confident in using GA4 and Google Data Studio

• You have an advanced and up-to-date understanding of SEO best practices and experience building out strategies

• Ability to prioritise SEO tasks and communicate this with stakeholders

• Familiarity with Adobe Photoshop and/or other image editing software

• Confidence with using SEO monitoring platforms (e.g., SEMRush, Screaming Frog, Google Search Console)

• You have an eye for digital design, UX and website accessibility

• You are a great communicator, able to share and lead on ideas clearly

• You are highly organised and self‑motivated

• You are passionate about the outdoors and able to communicate to an audience of outdoor enthusiasts

What’s in it for you?

• Competitive salary: £32k-£37k per annum, depending on experience.

• An inclusive workplace that promotes and values diversity

• Hybrid role. 1-2 days in the office a week.

• 28 days' holiday (including bank holidays)

• 1 extra day’s holiday for every 2 years worked

• 1 day a year to volunteer for a charity of your choice

• Opportunities for development and progression

• The chance to be part of a friendly, passionate team

• You will be valued and treated as an individual in a close family-run company

• Staff discounts and access to pro deals

• Refer a friend cash bonus

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