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- Tasks: Lead digital marketing campaigns and optimise strategies for B2B growth.
- Company: Join a cutting-edge crypto company focused on innovation and growth.
- Benefits: Enjoy 25 days holiday, hybrid working, and a personal training budget.
- Why this job: Make a real impact in the fast-paced world of digital marketing.
- Qualifications: Experience in managing paid media campaigns and strong analytical skills.
- Other info: Collaborate with diverse teams and enjoy excellent career development opportunities.
The predicted salary is between 36000 - 60000 ÂŁ per year.
This is a critical role in Elliptic's Revenue and Marketing team, helping us scale pipeline growth from digital channels. As Digital Marketing Lead, you'll build and execute paid media and creative testing programs that generate qualified leads and measurable business outcomes. You will work cross-functionally across Product, Sales, Content, and Operations to connect campaign performance to revenue and ultimately support ARR expansion across our customer base of crypto exchanges, financial institutions, and blockchain networks. You'll play a central role in turning insights into scalable systems as we build a worldâclass B2B growth engine.
What you will do:
- Plan, launch, and refine highâperforming paid campaigns across Google Ads, LinkedIn, Reddit, Programmatic, Bing, and Telegram.
- Manage campaign budgets and bidding strategies; continuously optimise to drive qualified lead generation and ROI.
- Build B2B audience and accountâbased targeting strategies to reach priority ICPs.
- Own testing strategy for creative, messaging, and landing pages, developing frameworks for continuous experimentation and learning.
- Collaborate with our content and SEO team to ensure alignment and synergy across paid and organic channels.
- Define and implement attribution models that connect marketing activity with pipeline and revenue outcomes.
- Partner with RevOps to build reporting that helps drive decisionâmaking and future investment.
- Translate performance data into actionable insights, dashboards, and strategic recommendations.
What you will achieve in the first 6 months:
- Launch new paid campaigns across 2â3 key platforms (e.g. Google, LinkedIn, Reddit) targeting core ICPs.
- Deliver qualified leads within target CAC benchmarks to support pipeline creation.
- Build and deploy a structured A/B testing framework for creative, messaging and landing pages.
- Establish marketing performance dashboards highlighting CAC, conversion rates, LTV, and attribution across all digital channels.
- Identify key levers for growth across audience targeting, channel mix, and creative performance.
You will be a great fit here if you:
- Thrive in fastâpaced, dataâdriven environments with complex B2B buying cycles.
- Are a creative thinker who can executeâcomfortable managing budgets, platforms, and experiments independently.
- Love working crossâfunctionally and aligning marketing activity with commercial priorities.
- Are analytical and curiousâalways asking "what's working, what's not, and why?"
- See paid marketing as a system that blends insights, creativity, experimentation, and technology.
Our ideal candidate has:
- A strong track record of owning and scaling paid media programs that generate B2B pipeline.
- Demonstrated handsâon experience managing highâimpact campaigns across Google Ads, LinkedIn, Reddit, and/or programmatic platforms.
- Experience working with crossâfunctional teams (RevOps, Sales, Product, Content) to align activities to revenue goals.
- Proven ability to turn campaign analytics into executable insights and briefings.
- Familiarity with B2B audience segmentation and accountâbased marketing principles.
Bonus points for:
- Handsâon experience with emerging ad channels such as Telegram or niche fintech forums.
- Familiarity with attribution modelling tools and multiâtouch analysis for B2B SaaS.
- Strong understanding of SEO principles and how they can support paid media performance.
- Experience using AIâpowered marketing tools for bid management, ad testing, or audience creation.
- Fluency in Mandarin.
Benefits:
- Holiday - 25 days + public holidays
- Share options
- Enjoy your birthday off work
- Elliptic Sabbatical: enjoy up to 3 months off after being with us for 4 years (of which 1 month is fully paid)
- Hybrid working and the option to work from almost anywhere for up to 90 days per year!
- Private Health Insurance - we use Vitality!
- Work Pension Scheme
- Quarterly fullâday offâsites & annual company 3âday offsite
- $1000 Personal training budget & LinkedIn Learning subscription
- ÂŁ500 Home office allowance
- Enhanced parental leave; we provide eligible employees, regardless of gender or whether they become a parent by birth or adoption, 16 weeks fullyâpaid leave and jobâprotected leave
- Full access to Spill Mental Health Support
- Our offices provide all of the amenities you could need
- Work with top of the range equipment - MacBook Pro and any other equipment you need
Digital Marketing Lead in London employer: Elliptic Enterprises Ltd.
Contact Detail:
Elliptic Enterprises Ltd. Recruiting Team
StudySmarter Expert Advice đ¤Ť
We think this is how you could land Digital Marketing Lead in London
â¨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
â¨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past campaigns and results. This will give potential employers a taste of what you can bring to the table.
â¨Tip Number 3
Prepare for interviews by researching the company and its marketing strategies. Be ready to discuss how you can help them scale their digital channels and drive qualified leads.
â¨Tip Number 4
Donât forget to apply through our website! Itâs the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Digital Marketing Lead in London
Some tips for your application đŤĄ
Tailor Your Application: Make sure to customise your CV and cover letter for the Digital Marketing Lead role. Highlight your experience with paid media campaigns and how you've driven B2B pipeline growth in the past. We want to see how you can bring your unique skills to our team!
Showcase Your Data Skills: Since this role is all about data-driven decision-making, donât forget to include examples of how you've used analytics to optimise campaigns. We love candidates who can turn numbers into actionable insights, so let us know how you've done that before!
Be Creative: This position requires a creative thinker, so donât shy away from showcasing your innovative ideas in your application. Whether itâs a unique campaign youâve run or a fresh approach to audience targeting, we want to see your creativity shine through!
Apply Through Our Website: We encourage you to apply directly through our website. Itâs the best way for us to receive your application and ensures youâre considered for the role. Plus, it shows us youâre keen on joining our team at StudySmarter!
How to prepare for a job interview at Elliptic Enterprises Ltd.
â¨Know Your Digital Marketing Inside Out
Make sure you brush up on the latest trends and tools in digital marketing, especially around paid media. Be ready to discuss your hands-on experience with platforms like Google Ads and LinkedIn, and how you've successfully managed campaigns in the past.
â¨Showcase Your Analytical Skills
Prepare to talk about how you've turned campaign analytics into actionable insights. Bring examples of how you've used data to optimise campaigns and drive qualified leads, as this role is all about connecting marketing activity to revenue outcomes.
â¨Demonstrate Cross-Functional Collaboration
This position requires working closely with various teams. Think of specific instances where you've collaborated with sales, product, or content teams to align marketing strategies with business goals. Highlight your ability to thrive in a fast-paced environment.
â¨Be Ready for Creative Problem Solving
Expect questions that assess your creativity and problem-solving skills. Prepare to discuss your approach to A/B testing and how you've developed frameworks for continuous experimentation. Show them you're not just a thinker but also a doer!
