Digital Marketing Lead

This is a critical role in Elliptic’s Revenue and Marketing team, helping us scale pipeline growth from digital channels. As Digital Marketing Lead, you’ll build and execute paid media and creative testing programs that generate qualified leads and measurable business outcomes. You will work cross-functionally across Product, Sales, Content, and Operations to connect campaign performance to revenue and ultimately support ARR expansion across our customer base of crypto exchanges, financial institutions, and blockchain networks. You’ll play a central role in turning insights into scalable systems as we build a world‑class B2B growth engine.

What you will do:

• Plan, launch, and refine high‑performing paid campaigns across Google Ads, LinkedIn, Reddit, Programmatic, Bing, and Telegram.
• Manage campaign budgets and bidding strategies; continuously optimise to drive qualified lead generation and ROI.
• Build B2B audience and account‑based targeting strategies to reach priority ICPs.
• Own testing strategy for creative, messaging, and landing pages, developing frameworks for continuous experimentation and learning.
• Collaborate with our content and SEO team to ensure alignment and synergy across paid and organic channels.
• Define and implement attribution models that connect marketing activity with pipeline and revenue outcomes.
• Partner with RevOps to build reporting that helps drive decision‑making and future investment.
• Translate performance data into actionable insights, dashboards, and strategic recommendations.

What you will achieve in the first 6 months:

• Launch new paid campaigns across 2–3 key platforms (e.g. Google, LinkedIn, Reddit) targeting core ICPs.
• Deliver qualified leads within target CAC benchmarks to support pipeline creation.
• Build and deploy a structured A/B testing framework for creative, messaging and landing pages.
• Establish marketing performance dashboards highlighting CAC, conversion rates, LTV, and attribution across all digital channels.
• Identify key levers for growth across audience targeting, channel mix, and creative performance.

You will be a great fit here if you:

• Thrive in fast‑paced, data‑driven environments with complex B2B buying cycles.
• Are a creative thinker who can execute—comfortable managing budgets, platforms, and experiments independently.
• Love working cross‑functionally and aligning marketing activity with commercial priorities.
• Are analytical and curious—always asking “what’s working, what’s not, and why?”
• See paid marketing as a system that blends insights, creativity, experimentation, and technology.

Our ideal candidate has:

• A strong track record of owning and scaling paid media programs that generate B2B pipeline.
• Demonstrated hands‑on experience managing high‑impact campaigns across Google Ads, LinkedIn, Reddit, and/or programmatic platforms.
• Experience working with cross‑functional teams (RevOps, Sales, Product, Content) to align activities to revenue goals.
• Proven ability to turn campaign analytics into executable insights and briefings.
• Familiarity with B2B audience segmentation and account‑based marketing principles.

Bonus points for:

• Hands‑on experience with emerging ad channels such as Telegram or niche fintech forums.
• Familiarity with attribution modelling tools and multi‑touch analysis for B2B SaaS.
• Strong understanding of SEO principles and how they can support paid media performance.
• Experience using AI‑powered marketing tools for bid management, ad testing, or audience creation.
• Fluency in Mandarin.

Benefits:

• Holiday - 25 days + public holidays.
• Share options.
• Enjoy your birthday off work.
• Elliptic Sabbatical: enjoy up to 3 months off after being with us for 4 years (of which 1 month is fully paid).
• Hybrid working and the option to work from almost anywhere for up to 90 days per year!
• Private Health Insurance - we use Vitality!
• Work Pension Scheme.
• Quarterly full‑day off‑sites & annual company 3‑day offsite.
• $1000 Personal training budget & LinkedIn Learning subscription.
• £500 Home office allowance.
• Enhanced parental leave; we provide eligible employees, regardless of gender or whether they become a parent by birth or adoption, 16 weeks fully‑paid leave and job‑protected leave.
• Full access to Spill Mental Health Support.
• Our offices provide all of the amenities you could need.
• Work with top of the range equipment - MacBook Pro and any other equipment you need.