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For Companies At a Glance
- Tasks: Lead and execute innovative Account-Based Marketing campaigns to boost customer engagement and revenue.
- Company: Join a high-growth company at the forefront of the marketing industry in London.
- Benefits: Enjoy hybrid working, a £500 remote budget, and a $1,000 learning allowance.
- Why this job: Make a real impact on revenue growth while collaborating with dynamic teams in a fast-paced environment.
- Qualifications: Experience in ABM strategies, strong project management skills, and a data-driven mindset are essential.
- Other info: Bonus points for familiarity with marketing tools like HubSpot and a background in B2B SaaS.
The predicted salary is between 36000 - 60000 £ per year.
Account Based Marketing Manager
Department: Marketing
Employment Type: Full Time
Location: London, UK
Reporting To: Phill Palmer
Description
Do you want to own and shape the future of Account Based Marketing or ABM Manager in a high-growth, cutting-edge industry?
Are you passionate about driving meaningful relationships with customers and unlocking new revenue opportunities?
Do you love seeing the direct impact of your marketing efforts on revenue growth and expansion?
The impact you will have:
This role will directly influence revenue growth by driving expansion and upsell opportunities within key customer accounts through strategic ABM and nurture initiatives. By aligning closely with sales and customer success, you will create targeted, data-driven campaigns that deepen customer engagement, accelerate pipeline, and maximize retention.
Key Responsibilities
What you will do:
Day-to-Day Responsibilities:
- Plan, build, and execute personalized Account-Based Marketing (ABM) campaigns to drive expansion (ARR) of target accounts and upsell opportunities of customers (NDR).
- Develop and optimize nurture programs that engage existing customers, increase product adoption, and surface upsell potential.
- Collaborate closely with Sales, Customer Success, and SDR teams to align marketing efforts with revenue goals.
- Analyze intent data, customer behavior, and engagement signals to refine targeting and campaign strategy.
- Create compelling content, including email sequences, industry-specific messaging, and customer case studies, to support ABM initiatives.
- Measure and report on the impact of ABM and nurture campaigns, refining strategies for continuous improvement.
Long-Term Projects:
- Develop a scalable ABM framework to expand high-value accounts and drive retention.
- Build a customer marketing strategy that strengthens long-term relationships and increases customer lifetime value.
- Optimize and automate nurture workflows to improve conversion rates from engagement to revenue.
- Experiment with and implement new multi-channel approaches for deeper personalization and customer engagement.
- Establish best practices for sales and marketing alignment, ensuring seamless collaboration on expansion opportunities.
Skills, Knowledge & Expertise
You will be a great fit here if you:
- Are passionate about creating highly targeted, data-driven marketing campaigns that drive real revenue impact.
- Thrive in a fast-moving, collaborative environment where sales and marketing alignment is key to success.
- Enjoy using customer insights, intent data, and engagement signals to refine and personalize marketing efforts.
- Have a proactive, problem-solving mindset and are always looking for ways to optimize and improve campaigns.
- Are excited about the challenge of influencing the expansion pipeline and growing customer relationships through strategic marketing.
- Enjoy working cross-functionally with sales, customer success, and product teams to bring campaigns to life.
- Are results-driven and motivated by seeing the direct impact of your work on key business metrics.
- Have a test-and-learn mentality, continuously iterating and refining approaches to maximize effectiveness.
Our ideal candidate has:
- Experience executing Account-Based Marketing (ABM) and customer nurture strategies with a focus on expansion and upsell.
- A strong understanding of sales and marketing alignment, particularly in working with SDRs, AEs, and Customer Success teams.
- Hands-on experience with marketing automation tools and CRM platforms
- A data-driven mindset with the ability to analyze customer behavior, engagement metrics, and intent signals to optimize campaigns.
- The ability to develop compelling, personalized messaging for different personas and industries.
- Strong project management skills, balancing short-term execution with long-term strategic initiatives.
- A passion for creating customer-focused marketing programs that influence pipeline and revenue growth.
Bonus Points for:
- Experience using HubSpot, Dreamdata, Gong, Intercom, or Mixpanel for marketing automation, attribution, or customer engagement.
- A background in B2B SaaS marketing, particularly in fintech, regtech, cybersecurity, crypto, or digital assets.
- Familiarity with intent data tools and behavioral analytics to drive targeted ABM campaigns.
- A track record of successfully running pipeline acceleration or deal expansion initiatives.
- Experience creating content tailored for customer engagement, upsell, and retention.
- A test-and-learn mindset, comfortable with experimenting and iterating to improve performance.
Job Benefits
> How we work:
- Hybrid working and the option to work from almost anywhere for up to 90 days per year
- £500 Remote working budget to set up your home office space
> Learning & Development:
- $1,000 Learning & Development budget to use on anything (agreed with your manager) that contributes to your growth and development
> Vacation/ Leave:
- Holidays: 25 days of annual leave + bank holidays
- An extra day for your birthday
- Enhanced parental leave: we provide eligible employees, regardless of gender or whether they become a parent by birth or adoption, 16 weeks fully-paid leave and leave.
> Benefits:
- Private Health Insurance – we use Vitality!
- Full access to Spill Mental Health Support
- Life Assurance: we hope you will never need this – but our cover is for 4 times your salary to your beneficiaries
- £100 cryptocurrency for you!
- Cycle to Work Scheme
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Account Based Marketing Manager employer: Elliptic Enterprises Ltd.
Contact Detail:
Elliptic Enterprises Ltd. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Account Based Marketing Manager
✨Tip Number 1
Network with professionals in the Account Based Marketing space. Attend industry events, webinars, or local meetups to connect with others who are already in the field. This can help you gain insights into the role and potentially lead to referrals.
✨Tip Number 2
Familiarise yourself with the latest ABM tools and technologies, especially those mentioned in the job description like HubSpot or Dreamdata. Having hands-on experience or even just a solid understanding of these platforms can set you apart during interviews.
✨Tip Number 3
Showcase your ability to analyse data by preparing examples of how you've used customer insights and engagement metrics to drive marketing strategies in the past. Being able to discuss specific results will demonstrate your data-driven mindset.
✨Tip Number 4
Prepare to discuss your experience with cross-functional collaboration. Think of examples where you've worked closely with sales or customer success teams to achieve common goals, as this is crucial for the role at StudySmarter.
We think you need these skills to ace Account Based Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in Account-Based Marketing (ABM) and customer nurture strategies. Use specific examples that demonstrate your ability to drive revenue growth and align marketing efforts with sales.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for ABM and your understanding of the role's impact on revenue growth. Mention how your skills and experiences align with the company's goals and values.
Showcase Data-Driven Achievements: In your application, include quantifiable achievements that reflect your data-driven mindset. Highlight any successful campaigns you've executed, focusing on metrics like customer engagement, upsell rates, or revenue impact.
Research the Company: Familiarise yourself with the company's products, culture, and recent news. This knowledge will help you tailor your application and demonstrate your genuine interest in contributing to their success.
How to prepare for a job interview at Elliptic Enterprises Ltd.
✨Showcase Your ABM Expertise
Be prepared to discuss your previous experience with Account-Based Marketing. Highlight specific campaigns you've executed, the strategies you employed, and the measurable outcomes. This will demonstrate your ability to drive revenue growth through targeted marketing efforts.
✨Align with Sales and Customer Success
Since collaboration is key in this role, come ready to share examples of how you've worked cross-functionally with sales and customer success teams. Discuss how you aligned marketing initiatives with their goals to achieve better results.
✨Data-Driven Decision Making
Emphasise your analytical skills by discussing how you've used data to inform your marketing strategies. Be ready to explain how you've analysed customer behaviour and engagement signals to optimise campaigns for better performance.
✨Demonstrate a Test-and-Learn Mentality
Share instances where you've experimented with different marketing approaches and iterated based on results. This shows that you're proactive and always looking for ways to improve, which is crucial for the dynamic nature of this role.