Senior Marketing Manager

Job Purpose: manage all marketing and external communications to build awareness and drive ticket sales.

ABOUT LAYERED REALITY TM

Layered Reality™ was founded in 2017 by Andrew McGuinness. It started with the idea of using the latest digital, theatrical, and physical techniques to transport experience seekers into another world. The first experience, SOMNAI, launched in London in March 2018 to widespread praise for its innovation. It is now featured in Digital Catapult’s Immersive Hall of Fame. Since then, Layered Reality™ has won multiple awards. Jeff Wayne’s The War of The Worlds: The Immersive Experience received the prestigious 2020 THEA Award for Innovation, described by the Evening Standard as the Oscars of the industry, as well as the award for Best Innovation at the British Youth Travel Awards in 2019. It recently received a Guinness World Record for the 'The Longest Theatrical Run of a Musical Immersive Theatre Production’ and has over 6k five‑star reviews, which puts it in the top 10% of attractions globally based on customer feedback. Summer 2025, Layered Reality opened its biggest show yet with Elvis Evolution, at Excel’s Immerse LDN.

ACCOUNTABILITIES

• Directly responsible for hitting sales and revenue targets within agreed budget perimeters, on a weekly, monthly and annual basis, with growth in secondary spend also being key.
• Manage all day‑to‑day liaisons with marketing agencies and freelancers (brand/creative, media, research and PR) including briefing, sign off processes and reporting.
• Manage all activity relating to audience insight and profiling set up and develop all quantitative and qualitative market research on and offline with appointed research agencies and on a more regular basis work with in‑house staff to collect and compile customer and competitor information.
• Present reports on campaign performance on a weekly basis.
• Compile and present post campaign analysis to senior management team.
• Develop and maintain brand guidelines and style guides updating and refreshing as and when necessary.
• Act as brand guardian on all branded materials including on and off‑site signage, retail products and printed materials to ensure it meets quality standards and brand guidelines.
• Work with internal and external stakeholders to assist in the production for all PR and marketing collateral ensuring all materials produced meet our quality standards and rights holder brand guidelines.
• Brief and guide the in‑house junior designer.
• Manage all matters relating to marketing plans for LR to deliver annual ticket sales to target and within agreed budget.
• Develop and implement all online marketing strategies.
• Recommend and develop a portfolio of brand appropriate marketing partners who can offer a range of marketing support through reciprocal activity, promotions and giveaways.
• Work closely with the PR agency, senior management, Creative and Operations teams to develop an exciting media strategy for key moments and beyond, to gain ongoing media coverage across broadcast, print, online and social media.
• Create and develop exciting content (stories, competitions, photography and video) that communicates key messages, and which enhance media and social media activities to gain high‑profile international, national, travel trade and leisure industry media coverage.
• Manage and develop media relationships with journalists, bloggers and brand advocates.
• Produce, analyse and circulate press coverage reports for senior management for inclusion into the monthly board paper.
• Support SLT and senior members of the marketing team, where necessary, on LR marketing efforts and other LR shows.
• Support, develop and direct junior members of the team.

WHAT WE OFFER

• Chance to be part of an exciting fast‑paced, multi‑award‑winning, growth‑oriented entertainment company.
• Great London location.
• Fun and energetic office and team.
• Tickets to our experiences.
• Contributory Pension Scheme.
• 23 days annual leave.
• Hybrid flexible working (3 days in office, 2 WFH).