Senior Digital Marketing Executive

Join to apply for the Senior Digital Marketing Executive role at Elliotts Premier Roofing Limited

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Join to apply for the Senior Digital Marketing Executive role at Elliotts Premier Roofing Limited

Job type: Full time

Hours: 40 per week, Monday-Friday, 8am-5pm

Salary: £38-45k (Depending on skills and experience)

We’ve been named “Employer of the Year 2024” at the Solent 250 Business Awards so we’re clearly doing something right!

We’ve been around for over 180 years – Our core purpose is to help our customers build, but we couldn’t do it without our people. From our drivers to our operations team and everyone in between. We’re one big team. We have over 300 people working for Elliotts. Our CEO, Tom is the great-great-great grandson of our founder!

Still chosen by customers in a crowded market – Customers continue to choose us because we provide anything they need to build a house. But they choose us because we treat them like human beings, creating a strong relationship and building loyalty.

Values that reflect our business – We look after our team. We care. We listen. We try to help. We work harder than anyone else to put things right if they go wrong. We think about the long term, not just the here and now. These aren’t just words on a wall, they’re the way we show up, every day.

To succeed you’ll be a great team player with a can-do attitude, and you’ll be right at home.

The Role

This is an exciting opportunity for an experienced Marketing professional to grow the marketing programme at Elliotts – helping to position us as Hampshire’s number one merchant.

As well as driving new customers to or to our network of 13 stores across Hampshire and Dorset – there is even the exciting opportunity to work across multiple sub brands within the Elliotts portfolio: a roofing business accelerating at an incredible pace, a newly acquired window and door manufacturer, plus the inspirational kitchen and bathroom Living Spaces brand, attracting both trade and homeowners alike.

We are a small marketing division, meaning this role offers great variety and the chance to explore a breadth of activities and marketing channels. The right individual will demonstrate their ‘hands-on’ experience in delivering measurable results in a similar environment.

Key Responsibilities

• Lead paid and organic campaigns across social media, search engines, and display ads, using in-house teams or external agencies.
• Build and manage automated email campaigns using our new platform, driving personalised, results-focused communications.
• Manage social channels, create and schedule content, grow audience engagement, and tell compelling brand stories.
• Apply SEO best practices to boost rankings and visibility through keyword research, meta tags, and content improvements.
• Update web content, create high-performing landing, category, and brand pages to improve UX and conversions.
• Work closely with teams across Branch, Commercial, Operations, Digital, and HR.
• Support the roll out of activities such as local events and exhibitions, in-store promotions, radio, outdoor advertising, sponsorship, member-get-member, directories, local advertising, etc.

What You Need

• 4/5+ years’ experience in digital marketing or related field
• Understanding of SEO, PPC, social media marketing, email marketing, and other online channels.
• Demonstrated success in driving website traffic, increasing engagement, and generating leads or conversions through digital channels is highly desirable.
• Develop innovative marketing ideas that align with the Elliotts goal
• Experienced in using web analytics tools, e.g. GA4, and interpreting data to present measurable returns on marketing investment and campaigns.
• Experienced in marketing automation tools to nurture and personalise customer experiences
• Ability to communicate effectively with internal teams, customers, suppliers, and external partners.
• Ability to create engaging and relevant content for different platforms.
• Ability to plan, organise, and execute marketing campaigns.
• Agency/client-facing experience (preferred but not essential)

Who are you?

At Elliotts The Customer Comes First, And We Take Ownership. We Believe Everyone Who Works Here Should Demonstrate Our Core Behaviours

• Friendly
• Enthusiastic
• Professional
• Interested
• Attentive
• Helpful

What’s in it for me?

• Annual profit share scheme
• 24/7 wellbeing support
• Enhanced Maternity and Paternity pay
• Unlimited training
• Staff discounts
• Christmas Hamper
• Monthly Pizza on us
• Company pension

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Construction

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