At a Glance
- Tasks: Manage and elevate Elliot Brown's social media presence across key platforms.
- Company: Join a passionate British watch brand known for precision and durability.
- Benefits: Enjoy a watch allowance, staff benefits, and opportunities for field testing.
- Other info: Great career growth in a close-knit team focused on adventure and craftsmanship.
- Why this job: Be part of a dynamic team and showcase innovative watches to a global audience.
- Qualifications: 2-4 years in social media, with a strong grasp of engagement metrics.
The predicted salary is between 30000 - 40000 € per year.
Elliot Brown is a British watch brand built on precision, durability, and purpose. Designed in the UK and tested beyond conventional limits, our watches are trusted by military, police, and adventure professionals worldwide. We create products without compromise. Engineered to perform in the harshest environments while maintaining a refined, everyday aesthetic. As we continue to grow, we look for individuals who take ownership, value quality, and bring a considered approach to their work.
ROLE OVERVIEW
We’re looking for a Social Media Executive to own and evolve Elliot Brown’s social presence across key platforms. This is a hands‑on role for someone who understands how to balance brand storytelling, product credibility, and performance‑driven content. You’ll be responsible for bringing the brand to life daily, showcasing the durability, engineering, and real‑world use of our watches in a way that resonates with both professional users and aspirational customers.
WHAT YOU’LL DO
- Content and Channel Management
- Own the day‑to‑day management of Elliot Brown’s social channels (Instagram, Facebook, TikTok, YouTube)
- Plan, schedule, and publish content in line with the brand and product calendar
- Work with the marketing team on content requirements
- Ensure consistency in tone of voice, visual identity, and brand positioning across all platforms
- Adapt content for each platform, understanding differences in audience and behaviour
- Community and Engagement
- Manage comments, messages, and interactions in a timely and brand‑appropriate manner
- Build and nurture a community of watch enthusiasts, professionals, and brand advocates
- Engage with customers, ambassadors, and partners to strengthen brand loyalty
- Identify and interact with relevant voices in watches, military, outdoor, and adventure spaces
- Spot cultural and brand‑relevant moments and act quickly to create content
- Performance and Optimisation
- Track and report on key metrics: reach, engagement, follower growth, and conversion
- Use insights to continuously refine content strategy and output
- Identify high‑performing organic and paid content for potential amplification
- Work closely with the wider marketing team to align all company campaigns
- Campaign Support
- Execute social rollouts for product launches and brand campaigns
- Support ambassador and partnership activity across channels
- Ensure consistent messaging across all social touchpoints
REQUIREMENTS
- 2–4 years’ experience in a social media or content role, ideally within lifestyle, outdoor, or premium product brands
- Strong understanding of Instagram, TikTok, Facebook, and YouTube
- Proven ability to deliver content that drives engagement and supports commercial goals
- Strong understanding of performance marketing metrics, including ROAS, CPA, CAC, CTR, and CVR
- Experience managing budgets with a focus on efficiency and profitability
- Confident analysing performance data and making informed optimisation decisions independently
- Highly organised, able to manage multiple priorities in a fast‑paced environment
- Commercial awareness: understands the role of social in brand growth and revenue
- Genuine interest in watches, craftsmanship, outdoor pursuits and/or adventure
DESIRABLE
- Experience working with ambassadors or brand partners
- Experience with Klaviyo (email marketing)
- Experience with Shopify
- Experience with Google Shopping and Google Ads
- Experience in a DTC or growing brand environment
BENEFITS
- Be part of a passionate, close‑knit, and driven team
- Elliot Brown watch allowance and staff product benefits
- Private membership to Lake Yard Marina
- Opportunities to be involved in field testing, events, and brand experiences
- Ongoing development within a growing British brand
Social Media Marketing Specialist in Poole employer: Elliot Brown Watches
Elliot Brown is an exceptional employer that fosters a passionate and close-knit work culture, where team members are encouraged to take ownership and contribute to the brand's growth. With unique benefits such as a watch allowance, private marina membership, and opportunities for field testing and events, employees can immerse themselves in the brand's adventurous spirit while enjoying ongoing development within a dynamic British company.
StudySmarter Expert Advice🤫
We think this is how you could land Social Media Marketing Specialist in Poole
✨Tip Number 1
Get your social media game on point! Make sure your profiles are polished and showcase your personality. Share content that reflects your passion for watches and adventure, and don’t forget to engage with brands and communities that resonate with you.
✨Tip Number 2
Network like a pro! Connect with industry professionals on platforms like LinkedIn and Instagram. Join relevant groups and participate in discussions to get your name out there. Remember, it’s all about building relationships that could lead to opportunities.
✨Tip Number 3
Show off your skills! Create a portfolio of your best social media campaigns or content pieces. Use this to demonstrate your understanding of brand storytelling and performance-driven content. A strong portfolio can really set you apart from the competition.
✨Tip Number 4
Apply through our website! We love seeing candidates who take the initiative. Tailor your application to highlight how your experience aligns with our brand values and the role. Let us know why you’re the perfect fit for Elliot Brown!
We think you need these skills to ace Social Media Marketing Specialist in Poole
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your enthusiasm for watches and adventure shine through. We want to see that you genuinely care about the brand and what we stand for!
Tailor Your Content:Make sure to adapt your application to highlight your experience with social media platforms like Instagram and TikTok. Show us how you've successfully engaged audiences in the past – it’s all about making that connection!
Be Data-Driven:Don’t forget to mention any experience you have with performance metrics. We love candidates who can analyse data and use it to refine their strategies, so share those insights with us!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to see your application and get to know you better. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at Elliot Brown Watches
✨Know Your Platforms
Before the interview, make sure you’re well-versed in the social media platforms mentioned in the job description. Understand their unique features and audience behaviours. This will help you demonstrate your expertise and show that you can effectively manage Elliot Brown’s social channels.
✨Showcase Your Content Strategy
Prepare to discuss specific examples of content you've created that drove engagement. Be ready to explain your thought process behind adapting content for different platforms. This will highlight your ability to balance brand storytelling with performance-driven content.
✨Engagement is Key
Think about how you would build and nurture a community around Elliot Brown’s brand. Bring ideas on how to engage with customers and brand advocates. Showing that you can foster relationships will demonstrate your understanding of community management.
✨Metrics Matter
Brush up on key performance marketing metrics like ROAS, CPA, and CTR. Be prepared to discuss how you’ve used data to refine content strategies in the past. This will show that you’re not just creative but also analytical, which is crucial for this role.
