Content Creator

6 O’clock Gin is a premium drinks brand rooted in lifestyle and ritual. Our ethos is simple: Time to Be. That moment at 6 o’clock when work winds down, the table is set, friends arrive, music hums in the background, and presence matters. We exist to celebrate that pause and everything that makes it meaningful. We believe hospitality, when done exceptionally well, has the power to cut through noise, build loyalty, and create meaning. Every touchpoint matters, the welcome, the detail, the atmosphere, the follow-up. Our content should feel the same way.

The Role

We’re looking for a Content Creator who brings energy, curiosity, and an instinct for unreasonably good hospitality. This role is about more than capturing beautiful moments; it’s about actively seeking them out, shaping them, and sharing them in a way that builds genuine connection. You’ll be the person out in the market: researching cities, uncovering venues, starting conversations, building relationships, and turning those insights into highly engaging lifestyle content. You’ll own and evolve the 6 Lists, a fast-moving, culturally relevant content series that positions 6 O’clock Gin at the heart of modern social life. This is a role for someone who understands that the smallest details, how a space feels, how someone is welcomed, how a drink is served, are what elevate experiences from good to unforgettable.

What You’ll Do

• Create original lifestyle content across social platforms and blog channels that reflects the 6 O’clock Gin ethos.
• Own and develop the 6 Lists as a key brand platform (e.g. 6 ways to set the mood on a Friday night, 6 supper clubs to visit in London, 6 small details that elevate a dinner party).
• Style, shoot, and produce content that feels warm, inviting, and intentional, from intimate at-home moments to social gatherings out in the world.
• Create regionally focused 6 Lists that can be geo-targeted through paid media.
• Work closely with sales and marketing teams to align content with priority cities and regions.
• Help build awareness and engagement in locations where the sales team is actively focused, creating meaningful brand presence on the ground.
• Seamlessly integrate 6 O’clock Gin into lifestyle narratives without it feeling forced or transactional.
• Capture the feeling of modern hosting: creative, relaxed, joyful, and thoughtful.
• Stay tapped into cultural moments, trends, and places that resonate with our audience, especially within food, drink, interiors, and social culture.
• Collaborate with the wider brand team to ensure content aligns with campaigns, launches, and seasonal moments.

Who You Are

• You’re the kind of person who loves planning a dinner party as much as attending one, who notices the lighting, the playlist, the glassware, and the way it all comes together.
• You understand that lifestyle isn’t aspirational because it’s perfect, but because it’s intentional.
• An experienced content creator with a strong portfolio of original social and/or blog content.
• Naturally drawn to hosting, entertaining, and creating social experiences; this is part of who you are, not just your job.
• Highly attentive to detail, with a strong eye for aesthetics, mood, and storytelling.
• Comfortable balancing creativity with consistency and structure.
• Deeply understands modern lifestyle culture, particularly from a millennial female perspective.
• Someone who believes you can be ambitious, accomplished, and deeply creative at the same time.
• Passionate about bringing people together in ways that feel genuine, thoughtful, and memorable.