At a Glance
- Tasks: Lead global marketing campaigns to grow Crunchyroll's anime community across multiple platforms.
- Company: Join Crunchyroll, a vibrant hub for over 100 million anime fans worldwide.
- Benefits: Enjoy top-notch healthcare, flexible work hours, and free Crunchyroll access.
- Other info: Collaborative team culture focused on creativity and innovation.
- Why this job: Shape the future of anime while driving user growth and brand awareness.
- Qualifications: 8+ years in hands-on marketing with expertise in paid media strategies.
The predicted salary is between 60000 - 80000 £ per year.
Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it’s powered by the anime content we all love. Join our team, and help us shape the future of anime!
About the role
As a Senior Growth Marketing Manager for Paid Media, you will oversee the strategic planning, execution, and optimization of multi-channel global performance marketing campaigns. These campaigns will specifically focus on the international growth of 3P channels. We are looking for a "hands-on-keyboard" expert with deep technical knowledge across these programmatic platforms. You will work on multiple ad hoc campaign initiatives ranging from Regional Marketing social media, direct partnership programmes, and more. You will be a key channel owner, driving user acquisition and brand awareness through creative testing, cross-departmental collaboration, and data-driven decision-making to meet our OKRs.
Core Areas of Responsibility
- Operational Management & Execution
- Manage the end-to-end planning, reporting, and execution of regional paid media efforts across Roku, PSN, XBOX, YouTube PrimeTime; and regional efforts like in META, Google, TikTok, and Snap.
- Oversee performance marketing for key global territories, including the US, CA, AUS/NZ, SEA, and emerging markets.
- Lead 3P International Distribution strategy across international markets such as MX, BR, UK, FR, DE, and Spain.
- Create operational efficiencies by centralising performance data and creating global reporting frameworks.
- Strategic Growth & Innovation
- Develop and evolve growth strategies for regional and User Acquisition (UA) upper-funnel initiatives.
- Lead multi-channel testing in 3P a la carte channels to prove incrementality and efficiency gains.
- Scale emerging international territories on 3P from initial tests into "always-on" performance drivers based on Media Mix Modeling (MMM) insights.
- Refine audience strategies through A/B testing.
- Stakeholder Collaboration
- Be the supporting role for regional heads, business development, and GTM partnership marketing for paid media.
- Manage external ad partner relationships and vet third-party proposals, including Anime News Network, MyAnimeList, or Webtoons.
- Collaborate with the Lower Funnel team to guarantee a cohesive approach to acquisition.
In the role of Senior Growth Marketing Manager, you will report to the Senior Director, Growth Marketing. We are considering applicants for the location of London, UK.
About You
We get excited about candidates, like you, because...
- 8+ years of experience in hybrid hands-on-keyboards and platform management experience (Roku, YouTube, PSN, XBOX, META, Google Ads, or TikTok).
- Expertise in organic and paid media marketing.
- Experience managing paid media strategies for 3P distribution channels.
- Experience building strategies based on data (e.g., maximise conversions) to hit spend and volume goals.
- Experience managing multiple projects at a given time to meet requests for major title launches or large-scale activations.
- Experience using MMM, MTA, and incrementality testing methodologies.
- Experience managing external agency or vendor relationships, with accountability for their performance outcomes.
- Experience using analytics dashboards to infer data insights.
- Experience conducting A/B testing.
About the Team
The Growth Marketing team helps drive audience and subscriber growth by bringing more fans into the Crunchyroll ecosystem and keeping them engaged over time. They partner across creative, product, media, and analytics to optimize how we acquire, convert, and retain users.
Why you will love working at Crunchyroll
In addition to getting to work with fun, passionate and inspired colleagues, you will also enjoy the following benefits and perks:
- Best-in class medical, dental, and vision private insurance healthcare coverage.
- Access to counseling & mental health sessions 24/7 through our Employee Assistance Program (EAP).
- Employer 5% salary contribution into a DC Pension Plan.
- Free premium access to Crunchyroll along with monthly discounts to the Crunchyroll store.
- Professional Development.
- Company's Paid Parental Leave: up to 22 weeks for birthing parents, up to 12 weeks for non-birthing parents.
- Hybrid Work Schedule.
- Paid Time Off.
- Flex Time Off.
- 5 Yasumi Days.
- Half-Day Fridays during the summer.
- Winter Break.
About our Values
We want to be everything for someone rather than something for everyone and we do this by living and modeling our values in all that we do. We value:
- Courage. We believe that when we overcome fear, we enable our best selves.
- Curiosity. We are curious, which is the gateway to empathy, inclusion, and understanding.
- Kaizen. We have a growth mindset committed to constant forward progress.
- Service. We serve our community with humility, enabling joy and belonging for others.
Our commitment to diversity and inclusion
Our mission of helping people belong reflects our commitment to diversity & inclusion. It's just the way we do business. We are an equal opportunity employer and value diversity at Crunchyroll. Pursuant to applicable law, we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Crunchyroll, LLC is an independently operated joint venture between US-based Sony Pictures Entertainment, and Japan's Aniplex, a subsidiary of Sony Music Entertainment (Japan) Inc., both subsidiaries of Tokyo-based Sony Group Corporation.
Please beware of recent scams to online job seekers. Those applying to our job openings will only be contacted directly from @crunchyroll.com email account.
Senior Growth Marketing Manager in London employer: Ellation, Inc.
Crunchyroll is an exceptional employer that fosters a vibrant and inclusive work culture, where creativity and passion for anime thrive. Employees enjoy comprehensive benefits, including top-tier healthcare, generous parental leave, and a flexible hybrid work schedule, all while contributing to a mission that connects millions of fans worldwide. With ample opportunities for professional development and a commitment to diversity, Crunchyroll is the perfect place for those looking to make a meaningful impact in the world of anime.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Growth Marketing Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Ellation, Inc. and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Ellation, Inc. are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Ellation, Inc. on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Ellation, Inc.. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Growth Marketing Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Ellation, Inc.. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Ellation, Inc.:Show us that you’ve done your homework! In your application, briefly mention what you admire about Ellation, Inc.’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Ellation, Inc.
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Ellation, Inc. will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Ellation, Inc., they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
