At a Glance
- Tasks: Lead go-to-market strategy and drive growth for Crunchyroll across Europe.
- Company: Join Crunchyroll, the ultimate destination for anime fans worldwide.
- Benefits: Enjoy competitive pay, health coverage, flexible work, and professional development.
- Other info: Hybrid work model with opportunities for career advancement.
- Why this job: Shape the future of anime while working in a dynamic, passionate environment.
- Qualifications: 8+ years in strategy or growth roles, preferably in media or streaming.
The predicted salary is between 60000 - 80000 € per year.
Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it’s powered by the anime content we all love. Join our team, and help us shape the future of anime!
About the role
We're looking for a strategic and analytically driven Go-To-Market Senior Manager, Europe, to accelerate growth across key European markets, with a focus on Spain, Italy, and emerging expansion territories. Reporting to our VP of GTM & Partnerships Marketing, Europe, you’ll shape go-to-market strategy and drive subscriber and revenue growth across Crunchyroll’s streaming business and broader ecosystem. You’ll combine data-driven decision making, market analysis, and commercial strategy to identify growth opportunities, optimize performance, and support market expansion initiatives across the region.
Key Responsibilities
- Lead go-to-market strategy and growth planning for key European markets, with a focus on Spain, Italy, and emerging expansion territories.
- Develop data-driven growth strategies across acquisition, engagement, retention, and monetization to drive subscriber and revenue growth.
- Analyze market trends, consumer behavior, competitive landscapes, and distribution ecosystems to identify growth opportunities and inform strategic decisions.
- Build business cases and evaluate market expansion opportunities across partnerships, pricing, channels, and new market entry strategies.
- Partner cross-functionally with Product, Marketing, Content, Partnerships, Lifecycle, Finance, and Global GTM teams to execute regional growth initiatives.
- Optimize customer acquisition and lifecycle performance through experimentation, analytics, and performance insights across digital, partnership, and media channels.
- Provide regional market insights and strategic recommendations to improve product-market fit, content relevance, and user experience.
- Support strategic partnerships with telcos, pay-TV providers, aggregators, payment partners, and other distribution platforms.
- Own regional KPI tracking and performance reporting across subscriber growth, revenue, CAC, LTV, churn, and channel performance.
- Translate complex data and insights into clear recommendations, GTM frameworks, and actionable growth plans.
- Help develop scalable GTM playbooks, best practices, and experimentation frameworks across European markets.
This role follows a hybrid schedule, with three days per week onsite at our London office.
About You
- 8+ years of experience in strategy, consulting, go-to-market, growth, or business operations roles within streaming, entertainment, media, consumer technology, or telecom industries in Europe.
- Experience at a top-tier management consulting firm (e.g., McKinsey, Bain, BCG) and/or leading international expansion and GTM initiatives in high-growth environments is strongly preferred.
- Deep understanding of the European media and digital ecosystem, including streaming platforms, telcos/ISPs, payments, and distribution partnerships, with particular expertise in Spain and Italy.
- Proven track record of using data, analytics, and commercial insights to drive subscriber growth, revenue, engagement, and market expansion.
- Strong analytical and strategic problem-solving skills, including experience with forecasting, financial modeling, business case development, and executive-level presentations.
- Experience developing market-entry strategies, regional growth plans, and scalable GTM frameworks across multiple markets.
- Comfortable navigating ambiguity, shifting priorities, and complex cross‑functional environments while influencing stakeholders across global and regional teams.
- Strong communication and relationship-building skills, with the ability to influence stakeholders at all levels.
- Experience working across multiple European markets and cultures; fluency in English required, with Spanish or Italian language skills a plus.
- Advanced proficiency in Excel/Google Sheets and business performance analysis; familiarity with SQL, Tableau, Looker, or similar analytics tools is a plus.
- MBA or equivalent graduate degree preferred.
- Passion for anime, entertainment, streaming, gaming, or youth culture is a strong plus.
About the Team
Both domestic and ever-expanding international efforts fuel Crunchyroll’s global expansion. The GTM & Planning team works with U.S.-based leadership and regional teams to develop go-to-market and partnership marketing plans and programs to expand Crunchyroll’s growth through our owned-and-operated presence and high‑profile third‑party distribution partners. The team’s mandate is to delight and super‑serve anime fans, expand Crunchyroll’s footprint and brand awareness, and help make Crunchyroll synonymous with anime worldwide. The GTM & Planning team is part of the broader Growth & Planning (performance marketing) organization.
Why you will love working at Crunchyroll
In addition to getting to work with fun, passionate, and inspired colleagues, you will also enjoy the following benefits and perks:
- Best-in class medical, dental, and vision private insurance healthcare coverage.
- Access to counseling & mental health sessions 24/7 through our Employee Assistance Program (EAP).
- Employer 5% salary contribution into a DC Pension Plan.
- Free premium access to Crunchyroll along with monthly discounts to the Crunchyroll store.
- Professional Development.
- Company's Paid Parental Leave - up to 22 weeks for birthing parents, up to 12 weeks for non-birthing parents.
- Hybrid Work Schedule.
- Paid Time Off - Flex Time Off, 5 Yasumi Days, Half-Day Fridays during the summer, Winter Break.
About our Values
We want to be everything for someone rather than something for everyone and we do this by living and modeling our values in all that we do. We value Courage: When we overcome fear, we enable our best selves. Curiosity: We are curious, which is the gateway to empathy, inclusion, and understanding. Kaizen: We have a growth mindset committed to constant forward progress. Service: We serve our community with humility, enabling joy and belonging for others.
Our commitment to diversity and inclusion
Our mission of helping people belong reflects our commitment to diversity & inclusion. It's just the way we do business. We are an equal opportunity employer and value diversity at Crunchyroll. Pursuant to applicable law, we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Go-To-Market Senior Manager, Europe employer: Ellation, Inc.
Crunchyroll is an exceptional employer that fosters a vibrant and inclusive work culture, where passion for anime and entertainment drives innovation and collaboration. With a strong focus on employee well-being, we offer comprehensive benefits including best-in-class healthcare, generous parental leave, and professional development opportunities, all within a dynamic hybrid work environment in London. Join us to not only advance your career but also to be part of a community that values courage, curiosity, and service, making a meaningful impact in the world of anime.
StudySmarter Expert Advice🤫
We think this is how you could land Go-To-Market Senior Manager, Europe
✨Tip Number 1
Network like a pro! Reach out to folks in the industry, especially those who work at Crunchyroll or similar companies. Use LinkedIn to connect and engage with them; you never know who might help you land that interview!
✨Tip Number 2
Prepare for your interviews by researching Crunchyroll’s latest projects and market strategies. Show us that you’re not just passionate about anime but also understand how to drive growth in the European market.
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience aligns with the role of Go-To-Market Senior Manager. Highlight your analytical skills and past successes in driving subscriber growth—make it memorable!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining our team and contributing to the future of anime!
We think you need these skills to ace Go-To-Market Senior Manager, Europe
Some tips for your application 🫡
Show Your Passion for Anime:When you're writing your application, let your love for anime shine through! Mention specific shows or characters that resonate with you and how they inspire your work. We want to see that you're not just a fit for the role, but also a fan of what we do.
Tailor Your Experience:Make sure to highlight your relevant experience in strategy and growth, especially in European markets like Spain and Italy. Use examples that showcase your analytical skills and how you've driven growth in past roles. We’re looking for someone who can hit the ground running!
Be Data-Driven:Crunchyroll thrives on data, so don’t shy away from showcasing your analytical prowess. Include metrics and outcomes from your previous projects to demonstrate how you've used data to inform decisions and strategies. This will show us you can bring that same insight to our team.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us you’re proactive and serious about joining our team!
How to prepare for a job interview at Ellation, Inc.
✨Know Your Markets
Make sure you have a solid understanding of the European markets, especially Spain and Italy. Research current trends, consumer behaviour, and competitive landscapes in these regions. This will help you demonstrate your analytical skills and show that you're ready to hit the ground running.
✨Data-Driven Decision Making
Crunchyroll values data-driven strategies, so be prepared to discuss how you've used analytics in past roles. Bring examples of how your decisions led to subscriber growth or revenue increases. This will highlight your strategic mindset and ability to optimise performance.
✨Cross-Functional Collaboration
This role requires working with various teams, so think of examples where you've successfully partnered with different departments. Be ready to share how you influenced stakeholders and drove initiatives across functions. This shows you can navigate complex environments effectively.
✨Passion for Anime and Culture
Show your enthusiasm for anime and the culture surrounding it. Whether it's discussing your favourite series or how you engage with the community, let your passion shine through. This will resonate with Crunchyroll's mission and demonstrate that you're a great cultural fit.
