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- Tasks: Lead our email marketing strategy and drive customer engagement through creative campaigns.
- Company: Join Elizabeth Scarlett, a purpose-driven brand dedicated to wildlife conservation.
- Benefits: Enjoy a competitive salary, hybrid work, generous holiday, and personal development budget.
- Other info: Be part of a kind, collaborative team that values creativity and growth.
- Why this job: Make a real impact while helping us raise £2 million for wildlife by 2030.
- Qualifications: 4+ years in CRM marketing with expertise in Klaviyo and customer data.
The predicted salary is between 55000 - 60500 £ per year.
Create Joy. Protect Wildlife. Build for Growth. At Elizabeth Scarlett, we believe work should feel meaningful. We exist to create joyful living while raising funds to protect the world’s most precious wildlife. By 2030, our goal is to contribute £2 million to conservation. As our next CRM Manager, you will join a team that leads with kindness, dreams big and takes action together. You will be helping to scale a creative, purpose-led brand while shaping the impact we make in the world.
Salary: £55,000 + 10% bonus
Reporting to: Head of Ecommerce
Hybrid: 2 days per week in office
Location: Potters Bar (24mins from Kings Cross)
Employment type: Full-Time
TL;DR If you’re passionate about crafting high-performing emails and driving growth with automation, this role is for you. We’re looking for a CRM Manager to own our e-mail channel — from pre-purchase flows, through first conversion, into retention, and advocacy. You’ll sit in the Growth team and partner with eCommerce, and Creative to build systems that turn new customers into lifelong fans.
Why this role matters
At Elizabeth Scarlett, your role is not just about tasks. It is about making sure the work you do supports our growth, delights our customers and helps us reach our conservation goals. This is your chance to:
- Build and optimise our email purchase journey - you’ll own this channel completely
- Turn one-time buyers into lifelong fans through data, creativity and storytelling
- Help shape the future of a fast-growing, purpose-led eCommerce brand
What you will be doing
Klaviyo & CRM
- Be the platform owner for Klaviyo and the channel owner for CRM, including email, SMS & Direct Mail
- Lead the segmentation along the customer journey to maximise email efficiency
- Maintain accuracy of all logic and data flowing in and out of the platform
- Support deliverability best practice by maintaining a clean, well-structured and compliant CRM database
Campaigns
- Manage the email campaign calendar
- Collaborate with the Brand Content and Growth teams to source campaign content and ideas
- Brief campaigns to Creative teams for copy & design, and the eCom Exec for building
Lifecycle Marketing Flows
- Own all email & SMS automations and build strategies to maximise customer retention
- Plan and optimise pre-purchase flows (welcome journeys & education content) to convert new buyers
- Develop post-purchase experiences that drive second orders, and long-term loyalty
- Build logic & segmentation in flows to maximise open rates, purchase rate and ensure our email flows are efficient, effective and revenue driving
- Maintain and QA all data flows into and out of the platform, including customer profiles, events, consent data and product feeds
Growth Experiments
- Continuously AB test subject lines, content, and offers to increase engagement and retention
- Partner with the Growth team to identify CRM opportunities and quantify impact
- Run experiments to improve email performance and customer retention
Reporting & Insights
- Own CRM reporting across campaigns, automations and channels, including email, SMS and Direct Mail
- Analyse campaign and flow performance to identify trends, opportunities and areas for optimisation
- Partner with Growth and eCommerce teams to quantify the impact of CRM activity on customer retention and lifetime value
- Monitor channel performance against targets and use insight to improve future campaign and lifecycle activity
Who we are looking for
- Mindset Analytical and customer-obsessed, Curious, experimental and data-driven, Collaborative and excited by cross-functional work
- Must-have skills Expertise in CRM marketing (email, SMS, segmentation), Strong grasp of customer data, Deep knowledge of Klaviyo, Technical ability to setup automation flows
- Nice-to-have skills Shopify savviness - strong understanding Klaviyo & Shopify work together, Good grasp of customer cohort analysis
- Experience 4+ years in CRM marketing within a DTC or eCommerce environment, Backgrounds we value: growth marketing, CRM management, retention strategy, digital trading
- Culture fit Kind, collaborative and uplifting, Entrepreneurial and action-oriented, Excited to join a brand with purpose and help us reach £2M raised for wildlife conservation by 2030
What we offer
- Salary and bonus £55,000 + 10% bonus, 10% discretionary bonus
- Flexibility and time Hybrid working (minimum days in-office), 24 days holiday plus bank holidays, Up to 1 month "work from anywhere" in a ±2 hr timezone
- Personal development Annual L'D budget (3% of salary), Annual summer retreat (e.g. 42 Acres in Somerset)
- Team perks £500 ES products per year plus 60% team discount, 25% friends and family discount code
- Impact and ownership First hire in dedicated hire in CRM, shaping the entire email strategy from the ground up, Direct partnership with the Head of eCommerce and Growth Analyst, owning the Repeat Purchase Rate KPI and all retention-focused growth initiatives, Direct contribution to our £2M conservation mission
CRM Manager eCommerce & Growth · London · employer: Elizabethscarlett
Contact Detail:
Elizabethscarlett Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Manager eCommerce & Growth · London ·
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its values. At Elizabeth Scarlett, they care about conservation and creativity, so think about how your skills can contribute to their mission. Show them you’re not just another candidate!
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience in CRM marketing and eCommerce aligns with their goals. Keep it concise and engaging—remember, they want someone who can turn customers into lifelong fans!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of the team at Elizabeth Scarlett.
We think you need these skills to ace CRM Manager eCommerce & Growth · London ·
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your passion for wildlife conservation and eCommerce shine through. We want to see how your values align with ours at Elizabeth Scarlett, so don’t hold back on sharing why this role excites you!
Tailor Your Experience: Make sure to highlight your relevant experience in CRM marketing, especially with Klaviyo. We’re looking for someone who can own the email channel, so give us examples of how you've driven growth and retention in past roles.
Be Data-Driven: Since we love a good analytical mindset, include specific metrics or results from your previous campaigns. Show us how your data-driven decisions have led to successful outcomes, whether it’s increased open rates or improved customer retention.
Keep It Professional Yet Personal: While we appreciate professionalism, we also value authenticity. Write in a way that reflects your personality and creativity. Remember, we’re a kind and collaborative team, so let that come through in your application!
How to prepare for a job interview at Elizabethscarlett
✨Know Your CRM Inside Out
Make sure you’re well-versed in Klaviyo and other CRM tools. Brush up on your knowledge of email segmentation, automation flows, and best practices for deliverability. Being able to discuss specific strategies you've implemented in the past will show your expertise.
✨Showcase Your Analytical Skills
Prepare to discuss how you've used data to drive decisions in previous roles. Bring examples of A/B tests you've run or insights you've gained from campaign performance analysis. This will demonstrate your analytical mindset and customer obsession.
✨Emphasise Collaboration
Since this role involves working closely with creative and eCommerce teams, be ready to share experiences where you’ve successfully collaborated across departments. Highlight how teamwork has led to successful campaigns or improved customer journeys.
✨Align with Their Purpose
Elizabeth Scarlett is all about creating joy and protecting wildlife. Make sure to express your passion for their mission during the interview. Share any personal experiences or projects that align with their conservation goals to show you’re a great cultural fit.