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- Tasks: Lead our email marketing strategy and drive customer engagement through creative campaigns.
- Company: Join Elizabeth Scarlett, a purpose-driven brand dedicated to wildlife conservation.
- Benefits: Enjoy a competitive salary, hybrid work, generous holiday, and personal development opportunities.
- Why this job: Make a real impact while crafting joyful experiences for customers and supporting conservation efforts.
- Qualifications: 4+ years in CRM marketing with expertise in Klaviyo and customer data.
- Other info: Be part of a collaborative team focused on growth and making a difference.
The predicted salary is between 55000 - 60500 ÂŁ per year.
Create Joy. Protect Wildlife. Build for Growth. At Elizabeth Scarlett, we believe work should feel meaningful. We exist to create joyful living while raising funds to protect the world’s most precious wildlife. By 2030, our goal is to contribute £2 million to conservation. As our next CRM Manager, you will join a team that leads with kindness, dreams big and takes action together. You will be helping to scale a creative, purpose‑led brand while shaping the impact we make in the world.
Salary: ÂŁ55,000 + 10% bonus
Reporting to: Head of Ecommerce
Hybrid: 2 days per week in office
Location: Potters Bar (24mins from Kings Cross)
Employment type: Full-Time
If you’re passionate about crafting high-performing emails and driving growth with automation, this role is for you. We’re looking for a CRM Manager to own our e‑mail channel — from pre‑purchase flows, through first conversion, into retention, and advocacy. You’ll sit in the Growth team and partner with eCommerce and Creative to build systems that turn new customers into lifelong fans.
Why this role matters
At Elizabeth Scarlett, your role is not just about tasks. It is about making sure the work you do supports our growth, delights our customers and helps us reach our conservation goals. This is your chance to:
- Build and optimise our email purchase journey - you’ll own this channel completely
- Turn one‑time buyers into lifelong fans through data, creativity and storytelling
- Help shape the future of a fast‑growing, purpose‑led eCommerce brand
What you will be doing
Klaviyo & CRM
- Be the platform owner for Klaviyo and the channel owner for CRM, including email, SMS & Direct Mail
- Lead the segmentation along the customer journey to maximise email efficiency
- Maintain accuracy of all logic and data flowing in and out of the platform
- Support deliverability best practice by maintaining a clean, well‑structured and compliant CRM database
Campaigns
- Manage the email campaign calendar
- Collaborate with the Brand Content and Growth teams to source campaign content and ideas
- Brief campaigns to Creative teams for copy & design, and the eCom Exec for building
Lifecycle Marketing Flows
- Own all email & SMS automations and build strategies to maximise customer retention
- Plan and optimise pre‑purchase flows (welcome journeys & education content) to convert new buyers
- Develop post‑purchase experiences that drive second orders, and long‑term loyalty
- Build logic & segmentation in flows to maximise open rates, purchase rate and ensure our email flows are efficient, effective and revenue driving
- Maintain and QA all data flows into and out of the platform, including customer profiles, events, consent data and product feeds
Growth Experiments
- Continuously AB test subject lines, content, and offers to increase engagement and retention
- Partner with the Growth team to identify CRM opportunities and quantify impact
- Run experiments to improve email performance and customer retention
Reporting & Insights
- Own CRM reporting across campaigns, automations and channels, including email, SMS and Direct Mail
- Analyse campaign and flow performance to identify trends, opportunities and areas for optimisation
- Partner with Growth and eCommerce teams to quantify the impact of CRM activity on customer retention and lifetime value
- Monitor channel performance against targets and use insight to improve future campaign and lifecycle activity
Who we are looking for
Mindset
- Analytical and customer‑obsessed
- Curious, experimental and data‑driven
- Collaborative and excited by cross‑functional work
Must‑have skills
- Expertise in CRM marketing (email, SMS, segmentation)
- Strong grasp of customer data
- Deep knowledge of Klaviyo
- Technical ability to setup automation flows
Nice‑to‑have skills
- Shopify savviness - strong understanding Klaviyo & Shopify work together
- Good grasp of customer cohort analysis
Experience
- 4+ years in CRM marketing within a DTC or eCommerce environment
- Backgrounds we value: growth marketing, CRM management, retention strategy, digital trading
Culture fit
- Kind, collaborative and uplifting
- Entrepreneurial and action‑oriented
- Excited to join a brand with purpose and help us reach ÂŁ2M raised for wildlife conservation by 2030
What we offer
- Salary and bonus: ÂŁ55,000 + 10% bonus, 10% discretionary bonus
- Flexibility and time: Hybrid working (minimum days in‑office), 24 days holiday plus bank holidays, Up to 1 month “work from anywhere” in a ±2 hr timezone
- Personal development: Annual L&D budget (3% of salary), Annual summer retreat (e.g. 42 Acres in Somerset)
- Team perks: ÂŁ500 ES products per year plus 60% team discount, 25% friends and family discount code
- Impact and ownership: First hire in dedicated hire in CRM, shaping the entire email strategy from the ground up, Direct partnership with the Head of eCommerce and Growth Analyst, owning the Repeat Purchase Rate KPI and all retention‑focused growth initiatives, Direct contribution to our £2M conservation mission
Our hiring process
- Intro call with our People and Culture Manager
- Interview with Head of Ecommerce
- Interview with one of your future team
- Take‑home task
- Final round: presentation and interview with Head of Ecommerce, Growth Director and CEO
Ready to join a purpose‑driven brand and help us scale joy and conservation impact?
CRM Manager employer: Elizabethscarlett
Contact Detail:
Elizabethscarlett Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its mission. At Elizabeth Scarlett, they’re all about joy and conservation, so show them how your skills can help achieve their goals. Tailor your answers to reflect their values!
✨Tip Number 3
Practice makes perfect! Do mock interviews with friends or use online resources to get comfortable with common questions. The more you practice, the more confident you'll feel when it’s time to shine.
✨Tip Number 4
Don’t forget to follow up after interviews! A simple thank-you email can go a long way in showing your enthusiasm for the role. Plus, it keeps you fresh in their minds as they make their decision.
We think you need these skills to ace CRM Manager
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your passion for wildlife conservation and CRM shine through. We want to see how your values align with ours, so don’t hold back on sharing why this role excites you!
Tailor Your Experience: Make sure to highlight your relevant experience in CRM marketing, especially with Klaviyo. We’re looking for someone who can hit the ground running, so connect your past roles to what we’re doing at Elizabeth Scarlett.
Be Creative: Since this role involves crafting engaging email campaigns, show off your creativity in your application. Whether it’s a unique format or an interesting story about your previous work, we love seeing innovative ideas!
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at Elizabethscarlett
✨Know Your CRM Inside Out
Make sure you’re well-versed in Klaviyo and other CRM tools. Brush up on your knowledge of email segmentation, automation flows, and best practices for deliverability. Being able to discuss specific strategies you've implemented in the past will show your expertise.
✨Show Your Passion for Conservation
Elizabeth Scarlett is all about protecting wildlife, so don’t shy away from expressing your passion for conservation. Share any relevant experiences or projects that align with their mission. This will help you connect with the team on a deeper level.
✨Prepare for Data-Driven Discussions
Since the role requires an analytical mindset, be ready to discuss how you’ve used data to drive customer retention and engagement. Bring examples of A/B tests you've run and the insights gained from them. This will demonstrate your ability to make data-driven decisions.
✨Collaborate and Communicate
Highlight your experience working cross-functionally, especially with creative teams. Prepare to discuss how you’ve collaborated on campaigns and how you can bring that collaborative spirit to Elizabeth Scarlett. They value kindness and teamwork, so showing you fit that culture is key.