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- Tasks: Lead customer journeys and drive growth through creative CRM strategies.
- Company: Join Elizabeth Scarlett, a purpose-driven brand focused on wildlife conservation.
- Benefits: Competitive salary, hybrid work, generous holiday, and personal development budget.
- Why this job: Make a real impact while helping to protect wildlife and create joyful living.
- Qualifications: 4+ years in CRM or lifecycle marketing with strong analytical skills.
- Other info: Be the first hire in Lifecycle Marketing and shape our customer journey strategy.
The predicted salary is between 45000 - 60000 £ per year.
🌍 Create Joy. Protect Wildlife. Build for Growth.
At Elizabeth Scarlett, we believe work should feel meaningful. We exist to create joyful living while raising funds to protect the world’s most precious wildlife. By 2030, our goal is to contribute £2 million to conservation.
As our next CRM and Loyalty Manager, you will join a team that leads with kindness, dreams big and takes action together. You will be helping to scale a creative, purpose-led brand while shaping the impact we make in the world.
💰 Salary: £45,000 – £60,000 DOE + 10% bonus
🙋♀️ Reporting to: Growth Director
🏙️ Hybrid: 1 day per week in office
📍 Location: Potters Bar (24mins from Kings Cross)
📝 Employment type: Full-Time
Summary
If you’re passionate about crafting seamless customer journeys and driving growth at every touchpoint, this role is for you. We’re looking for a CRM and Loyalty Manager to own the full customer experience — from pre-purchase flows, through first conversion, into retention, loyalty, and advocacy. You’ll sit in the Growth team and partner with Performance, eCommerce, and Creative to build systems that turn new customers into lifelong fans.
Why this role matters ✨
At ES, your role is not just about tasks. It is about making sure the work you do supports our growth, delights our customers and helps us reach our conservation goals.
This is your chance to:
- Build and optimise the customer journey from first touch to loyal advocate
- Turn one-time buyers into lifelong fans through data, creativity and storytelling
- Help shape the future of a fast-growing, purpose-led eCommerce brand
What you will be doing 🚀
- Build and Optimise the Customer Lifecycle
- Map the full customer journey from first impression to repeat purchase and advocacy
- Design and optimise pre-purchase flows (lead capture, welcome journeys, education content) to convert new buyers
- Develop post-purchase experiences that drive second orders, referrals, and long-term loyalty
- Own CRM, Email & SMS
- Manage all customer communications through Klaviyo and SMS platforms
- Create automated, personalised flows and campaigns that improve repeat purchase rate and lifetime value
- Continuously test subject lines, content, and offers to increase engagement and retention
- Grow Loyalty, Membership & Advocacy
- Build and scale a loyalty or membership programme that rewards repeat purchasing and engagement
- Design referral, review and advocacy mechanics that turn customers into brand promoters
- Partner with Creative and Marketing teams to deliver moments of joy that strengthen connection and community
- Execute Growth Experiments Across Channels
- Partner with the Growth Analyst to identify lifecycle opportunities and quantify impact
- Run experiments to improve conversion, AOV, and customer retention — from bundles and offers to content and UX changes
- Collaborate Cross-Functionally
- Work with Performance Marketing to connect acquisition campaigns to lifecycle journeys seamlessly.
- Partner with eCommerce to optimise onsite UX for returning customers (account pages, bundles, reorders).
- Align with Creative & Product Marketing on messaging, storytelling, and campaign delivery.
Who we are looking for 🧳
- Mindset
- Analytical and customer-obsessed
- Curious, experimental and data-driven
- Collaborative and excited by cross-functional work
- Must-have skills
- Expertise in CRM and lifecycle marketing (email, SMS, segmentation)
- Strong grasp of customer data and cohort analysis
- Ability to design and implement automated customer journeys
- Nice-to-have skills
- Experience with loyalty, referral or membership programmes
- Knowledge of Klaviyo, GA4, and A/B testing tools
- Experience
- 4+ years in CRM, retention or lifecycle marketing, ideally within a DTC or eCommerce environment
- Backgrounds we value: growth marketing, CRM management, retention strategy, digital trading
- Culture fit
- Kind, collaborative and uplifting
- Entrepreneurial and action-oriented
- Excited to join a brand with purpose and help us reach £2M raised for wildlife conservation by 2030
What we offer 💡
- Salary and bonus
- £45,000 – £60,000 DOE
- 10% discretionary bonus
- Flexibility and time
- Hybrid working (minimum days in-office)
- 24 days holiday plus bank holidays
- 1 month “work from anywhere” in a ±2 hr timezone
- Personal development
- Annual L&D budget (3% of salary)
- Annual summer retreat (e.g. 42 Acres in Somerset)
- Team perks
- £500 ES products per year plus 60% team discount
- 25% friends and family discount code
- Impact and ownership
- First hire in Lifecycle Marketing, shaping the entire customer journey strategy from the ground up
- Direct partnership with the Head of eCommerce and Growth Analyst, owning the Repeat Purchase Rate KPI and all retention-focused growth initiatives
- Direct contribution to our £2M conservation mission
Our hiring process 👟
- Intro call with our People and Culture Manager (no video required)
- Interview with Growth Director
- Interview with one of your future team
- Take-home task or case study
- Final round: presentation and interview with Growth Director and CEO
🌿 Ready to join a purpose-driven brand and help us scale joy and conservation impact?
Apply now and bring your talent to Elizabeth Scarlett.
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CRM and Loyalty Manager employer: Elizabethscarlett
Contact Detail:
Elizabethscarlett Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM and Loyalty Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its values. Understand their mission, especially around conservation, and think about how your skills can contribute to their goals. Show them you're not just another candidate; you're passionate about what they do!
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience in CRM and loyalty management can help turn customers into lifelong fans. Use specific examples from your past roles to demonstrate your impact and creativity.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of our purpose-driven team at Elizabeth Scarlett.
We think you need these skills to ace CRM and Loyalty Manager
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your passion for wildlife conservation and customer experience shine through. We want to see how your values align with ours at Elizabeth Scarlett!
Tailor Your CV: Make sure your CV highlights relevant experience in CRM and loyalty management. Use specific examples that demonstrate your skills in crafting customer journeys and driving growth — we love a good story!
Be Creative: Don’t be afraid to show off your creative side in your application. Whether it’s through your cover letter or portfolio, we appreciate innovative ideas that can help us enhance our customer experience.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity to join our team!
How to prepare for a job interview at Elizabethscarlett
✨Know Your Customer Journey
Before the interview, take some time to map out the customer journey as you understand it. Be ready to discuss how you would optimise each touchpoint, from first impressions to loyalty. This shows your analytical mindset and customer obsession, which are key for the role.
✨Showcase Your Data Skills
Prepare examples of how you've used data to drive decisions in previous roles. Whether it's through cohort analysis or A/B testing, being able to demonstrate your data-driven approach will resonate well with the Growth Director and show that you're ready to tackle the challenges of this position.
✨Collaborate Like a Pro
Since this role involves cross-functional work, think of instances where you've successfully collaborated with other teams. Be ready to share how you partnered with marketing, eCommerce, or creative teams to achieve common goals. This will highlight your collaborative spirit and fit within their culture.
✨Emphasise Your Passion for Purpose
Elizabeth Scarlett is all about creating joy and protecting wildlife. Make sure to express your enthusiasm for their mission and how your values align with theirs. Share any relevant experiences that showcase your commitment to purpose-driven work, as this will set you apart as a candidate who truly cares.
