Social Media Executive in Potters Bar

Create Joy. Protect Wildlife. Build for Growth.

At Elizabeth Scarlett, we exist to create joy, inspire wonder, and protect wildlife - using art and design to connect people to nature, and to one another.

By 2030, our goal is to have contributed over £2 million to wildlife conservation.

As our next Social Media Executive, you will join a team that leads with kindness, dreams big and takes action together.

You will be helping to scale a creative, purpose-led brand while shaping the impact we make in the world.

Employment type

• Full Time
• Why this role matters

Organic Social is a primary driver of brand affinity, community engagement, and sustainable growth. As

Social Media Executive

, you'll take full ownership of day-to-day execution across our social channels (currently Instagram and Tik Tok), sitting at the heart of how ES shows up daily online.

Reporting to the Social & Influencer Manager, you'll work closely with the Influencer & Community Executive, and collaborate with the Brand and Creative teams, to bring campaigns, community, and platform-native content to life across every channel.

If you're a genuine "Swiss Army knife" - ideas-led, hands‑on, and excited to own the calendar end-to-end rather than wait for direction, this role is for you:

• Real ownership and responsibility across Instagram and Tik Tok - not a "support only" role
• Exposure to the full social engine: organic content, community, influencer collaboration, and event content
• Clear progression toward Senior Social Executive or Social Media Manager
• A collaborative team that values quality, autonomy, and learning

This role is best suited to someone with solid platform execution experience for a brand who wants to deepen their content, community, and channel-growth skills before stepping into a Senior Executive or Manager role.

• What you will be doing
• 1. Own Social Channel Execution End-to-End

Take ownership of content planning, creation, scheduling, and publishing across Instagram and Tik Tok to ensure ES has a steady flow of fresh, relevant, platform-native content on each.

• Support the execution of the Organic Social strategy on Instagram in collaboration with the Social & Influencer Manager
• Manage feed, reels, stories, and highlights to ensure a cohesive brand presence on each platform
• Maintain consistent posting cadence, aligned with campaign priorities
• Stay ahead of trends, formats, features and emerging platforms, adapting content to what performs natively on each
• Proactively pitch new content ideas and even new channels (e. g. Pinterest) with a test-and-learn approach, rather than waiting to be asked

You’ll be a key creative contributor within the Social Squad, stepping in as a hands‑on executor and creative contributor.

• Manage the organic social content calendar and ensure alignment with wider marketing campaigns
• Translate campaign messaging into platform‑first storytelling, tailored to how each channel's audience actually consumes content
• Ensure a strong content mix across product, lifestyle, education, and community content on every channel
• Coordinate content from shoots, influencers, and UGC into a structured, cross-platform posting plan
• Brief channel‑specific content needs for social shoots & our in‑house creative team
• Ensure all content is reviewed and scheduled in line with the agreed plan before going live

Work closely with the Influencer & Community Executive to amplify UGC and creator content, keeping every channel rooted in real community conversation.

• Identify opportunities to re‑share community content across stories and feed
• Support engagement initiatives such as polls, Q&As, and interactive formats
• Adapt content between platforms, e. g. reshaping influencer or shoot content for Instagram, and editing it natively for Tik Tok
• Ensure every channel reflects community conversations and brand values
• 4. Performance Monitoring & Optimisation

Track performance across channels, using insight to continuously sharpen what we make and where we put it.

• Share weekly insights and recommendations
• Identify high‑performing content themes and formats, and where they should be prioritised
• Support monthly reporting and optimisation planning
• Feed insights back to help continuously shape the wider content strategy with the Social Media & Influencer Manager

Who we are looking for

Mindset

• Collaborative and team‑focused
• Creative and proactive
• Highly organised and detail‑oriented
• Excited to learn, adapt, and take ownership across multiple platforms
• Entrepreneurial - pitches ideas and new channels proactively rather than waiting for direction

Must-have skills

• Experience managing Instagram and/or Tik Tok for a brand (posting, content planning, engagement)
• Comfortable working hands‑on across at least two social platforms, with willingness to build fluency in others
• Video editing skills (Cap Cut, Premiere, or similar) - essential for native Tik Tok content
• Excellent copywriting and visual storytelling
• Strong organisational and project management skills
• Ability to manage multiple campaigns, channels, and deadlines simultaneously

Experience

• 2-3 years in social media, preferably managing Instagram and/or Tik Tok for a brand
• Lifestyle, beauty, fashion, or DTC brands preferred
• Backgrounds we value: Social Media Executive, Content Creator roles

Culture fit

• Kind, collaborative, and uplifting
• Entrepreneurial and action‑oriented
• Excited to join a purpose‑led brand
• Comfortable in a fast‑paced environment

What we offer

• Private medical insurance, health & wellbeing discounts, stress support
• Income protection (up to pension age)
• Life assurance (up to pension age)
• Flexibility and time
• Hybrid working (minimum 2 days in‑office)
• Up to 1 month “work from anywhere” in a ±2 hr timezone
• Annual L&D budget (3% of salary)
• Annual summer retreat (e. g. 42 Acres in Somerset)
• 60% team discount
• 25% friends and family discount code
• Impact and ownership
• Ownership of Instagram and Tik Tok as core growth channels
• Working directly with our Social & Influencer Manager and the wider Brand team
• Direct contribution to building ES community, brand love, and to our £2M conservation mission
• Our hiring process
• [Virtual - video call] Values / Mission Stage (Phone call), with: Kunjan (Hiring Manager)
• [Virtual - video call] Technical & Mindset Interview (Video call), with: Bethan (Social Media & Influencer Manager)
• [In person] Task + Role Skills Stage with Hiring Manager, with: Bethan & Robynn (Senior Brand Manager)
• [In person] Team Fit & Culture meet with: Abi (Influencer & Community Exec)
• [In person] Vision & Brand Ambassador Stage with Jonny (e Commerce Director) & Alex (CEO)
• #J-18808-Ljbffr