At a Glance
- Tasks: Create engaging content for Instagram and TikTok, driving community and brand growth.
- Company: Elizabeth Scarlett, a purpose-led brand focused on wildlife conservation and creativity.
- Benefits: Private medical insurance, flexible working, and annual learning budget.
- Other info: Opportunity for career progression to Senior Social Executive or Social Media Manager.
- Why this job: Join a collaborative team making a real impact while developing your social media skills.
- Qualifications: 2-3 years of social media experience, especially with Instagram and TikTok.
The predicted salary is between 29700 - 36300 £ per year.
Create Joy. Protect Wildlife. Build for Growth.
At Elizabeth Scarlett, we exist to create joy, inspire wonder, and protect wildlife - using art and design to connect people to nature, and to one another.
By 2030, our goal is to have contributed over £2 million to wildlife conservation.
As our next Social Media Executive, you will join a team that leads with kindness, dreams big and takes action together.
You will be helping to scale a creative, purpose-led brand while shaping the impact we make in the world.
Employment type
- Full Time
- Why this role matters
Organic Social is a primary driver of brand affinity, community engagement, and sustainable growth. As
Social Media Executive
, you'll take full ownership of day-to-day execution across our social channels (currently Instagram and Tik Tok), sitting at the heart of how ES shows up daily online.
Reporting to the Social & Influencer Manager, you'll work closely with the Influencer & Community Executive, and collaborate with the Brand and Creative teams, to bring campaigns, community, and platform-native content to life across every channel.
If you're a genuine "Swiss Army knife" - ideas-led, hands‑on, and excited to own the calendar end-to-end rather than wait for direction, this role is for you:
- Real ownership and responsibility across Instagram and Tik Tok - not a "support only" role
- Exposure to the full social engine: organic content, community, influencer collaboration, and event content
- Clear progression toward Senior Social Executive or Social Media Manager
- A collaborative team that values quality, autonomy, and learning
This role is best suited to someone with solid platform execution experience for a brand who wants to deepen their content, community, and channel-growth skills before stepping into a Senior Executive or Manager role.
- What you will be doing
- 1. Own Social Channel Execution End-to-End
Take ownership of content planning, creation, scheduling, and publishing across Instagram and Tik Tok to ensure ES has a steady flow of fresh, relevant, platform-native content on each.
- Support the execution of the Organic Social strategy on Instagram in collaboration with the Social & Influencer Manager
- Manage feed, reels, stories, and highlights to ensure a cohesive brand presence on each platform
- Maintain consistent posting cadence, aligned with campaign priorities
- Stay ahead of trends, formats, features and emerging platforms, adapting content to what performs natively on each
- Proactively pitch new content ideas and even new channels (e. g. Pinterest) with a test-and-learn approach, rather than waiting to be asked
You’ll be a key creative contributor within the Social Squad, stepping in as a hands‑on executor and creative contributor.
- Manage the organic social content calendar and ensure alignment with wider marketing campaigns
- Translate campaign messaging into platform‑first storytelling, tailored to how each channel's audience actually consumes content
- Ensure a strong content mix across product, lifestyle, education, and community content on every channel
- Coordinate content from shoots, influencers, and UGC into a structured, cross-platform posting plan
- Brief channel‑specific content needs for social shoots & our in‑house creative team
- Ensure all content is reviewed and scheduled in line with the agreed plan before going live
Work closely with the Influencer & Community Executive to amplify UGC and creator content, keeping every channel rooted in real community conversation.
- Identify opportunities to re‑share community content across stories and feed
- Support engagement initiatives such as polls, Q&As, and interactive formats
- Adapt content between platforms, e. g. reshaping influencer or shoot content for Instagram, and editing it natively for Tik Tok
- Ensure every channel reflects community conversations and brand values
- 4. Performance Monitoring & Optimisation
Track performance across channels, using insight to continuously sharpen what we make and where we put it.
- Share weekly insights and recommendations
- Identify high‑performing content themes and formats, and where they should be prioritised
- Support monthly reporting and optimisation planning
- Feed insights back to help continuously shape the wider content strategy with the Social Media & Influencer Manager
Who we are looking for
Mindset
- Collaborative and team‑focused
- Creative and proactive
- Highly organised and detail‑oriented
- Excited to learn, adapt, and take ownership across multiple platforms
- Entrepreneurial - pitches ideas and new channels proactively rather than waiting for direction
Must-have skills
- Experience managing Instagram and/or Tik Tok for a brand (posting, content planning, engagement)
- Comfortable working hands‑on across at least two social platforms, with willingness to build fluency in others
- Video editing skills (Cap Cut, Premiere, or similar) - essential for native Tik Tok content
- Excellent copywriting and visual storytelling
- Strong organisational and project management skills
- Ability to manage multiple campaigns, channels, and deadlines simultaneously
Experience
- 2-3 years in social media, preferably managing Instagram and/or Tik Tok for a brand
- Lifestyle, beauty, fashion, or DTC brands preferred
- Backgrounds we value: Social Media Executive, Content Creator roles
Culture fit
- Kind, collaborative, and uplifting
- Entrepreneurial and action‑oriented
- Excited to join a purpose‑led brand
- Comfortable in a fast‑paced environment
What we offer
- Private medical insurance, health & wellbeing discounts, stress support
- Income protection (up to pension age)
- Life assurance (up to pension age)
- Flexibility and time
- Hybrid working (minimum 2 days in‑office)
- Up to 1 month “work from anywhere” in a ±2 hr timezone
- Annual L&D budget (3% of salary)
- Annual summer retreat (e. g. 42 Acres in Somerset)
- 60% team discount
- 25% friends and family discount code
- Impact and ownership
- Ownership of Instagram and Tik Tok as core growth channels
- Working directly with our Social & Influencer Manager and the wider Brand team
- Direct contribution to building ES community, brand love, and to our £2M conservation mission
- Our hiring process
- [Virtual - video call] Values / Mission Stage (Phone call), with: Kunjan (Hiring Manager)
- [Virtual - video call] Technical & Mindset Interview (Video call), with: Bethan (Social Media & Influencer Manager)
- [In person] Task + Role Skills Stage with Hiring Manager, with: Bethan & Robynn (Senior Brand Manager)
- [In person] Team Fit & Culture meet with: Abi (Influencer & Community Exec)
- [In person] Vision & Brand Ambassador Stage with Jonny (e Commerce Director) & Alex (CEO)
- #J-18808-Ljbffr
Social Media Executive in Potters Bar employer: Elizabeth Scarlett
At Elizabeth Scarlett, we pride ourselves on being an exceptional employer that fosters a kind and collaborative work culture, where every team member plays a vital role in our mission to protect wildlife and inspire joy. Located in Potters Bar, our hybrid working model allows for flexibility while providing ample opportunities for personal development and growth, including an annual development budget and unique team perks. Join us to make a meaningful impact in a purpose-led environment that values creativity and conservation.
StudySmarter Expert Advice🤫
We think this is how you could land Social Media Executive in Potters Bar
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Elizabeth Scarlett and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Elizabeth Scarlett are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Elizabeth Scarlett on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Elizabeth Scarlett. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Social Media Executive in Potters Bar
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Elizabeth Scarlett. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Elizabeth Scarlett:Show us that you’ve done your homework! In your application, briefly mention what you admire about Elizabeth Scarlett’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Elizabeth Scarlett
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Elizabeth Scarlett will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Elizabeth Scarlett, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
