Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead customer journeys and drive loyalty through creative marketing strategies.
- Company: Join Elizabeth Scarlett, a purpose-driven brand focused on joy and wildlife conservation.
- Benefits: Enjoy flexible working, a bonus, and discounts on products.
- Why this job: Make a real impact while shaping customer experiences in a fast-growing eCommerce brand.
- Qualifications: Experience in CRM and lifecycle marketing with a passion for data-driven strategies.
- Other info: Be part of a collaborative team dedicated to raising £2M for wildlife conservation by 2030.
The predicted salary is between 36000 - 60000 £ per year.
Join to apply for the CRM & Loyalty Manager role at Elizabeth Scarlett. This range is provided by Elizabeth Scarlett. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range
At Elizabeth Scarlett, we believe work should feel meaningful. We exist to create joyful living while raising funds to protect the world's most precious wildlife. By 2030, our goal is to contribute £2 million to conservation.
As our next CRM and Loyalty Manager, you will join a team that leads with kindness, dreams big and takes action together. You will be helping to scale a creative, purpose-led brand while shaping the impact flowing in the world.
Location: Potters Bar (24 mins from Kings Cross)
Summary
If you're passionate about crafting seamless customer journeys and driving growth at every touchpoint, this role is for you. We're looking for a CRM and Loyalty Manager to own the full customer experience — from pre-purchase flows, through first conversion, into retention, loyalty, and advocacy. You'll sit in the Growth team and partner with Performance, eCommerce, and Creative to build systems that turn new customers into lifelong fans.
Why this role matters
At ES, your role is not just about tasks. It is about making sure the work you do supports our growth, delights our customers and helps us reach our conservation goals.
This is your chance to:
- Build and optimise the customer journey from first touch to loyal advocate
- Turn one-time buyers into lifelong fans through data, creativity and storytelling
- Help shape the future of a fast-growing, purpose-led eCommerce brand
What you will be doing
- Build and Optimise the Customer Lifecycle
- Map the full customer journey from first impression to repeat purchase and advocacy
- Design and optimise pre-purchase flows (lead capture, welcome journeys, education content) to convert new buyers
- Develop post-purchase experiences that drive second orders, referrals, and long-term loyalty
- Own CRM, Email & SMS
- Manage all customer communications through Klaviyo and SMS platforms
- Create automated, personalised flows and campaigns that improve repeat purchase rate and lifetime value
- Continuously test subject lines, content, and offers to increase engagement and retention
- Grow Loyalty, Membership & advocacy
- Build and scale a loyalty or membership programme that rewards repeat purchasing and engagement
- Design referral, review and advocacy mechanics that turn customers into brand promoters
- Partner with Creative and Marketing teams to deliver moments of joy that strengthen connection and community
- Execute Growth Experiments Across Channels
- Partner with the Growth Analyst to identify lifecycle opportunities and quantify impact
- Run experiments to improve conversion, AOV, and customer retention — from bundles and offers to content and UX changes
- Collaborate Cross-Functionally
- Work with Performance Marketing to connect acquisition campaigns to lifecycle journeys seamlessly
- Partner with eCommerce to optimise onsite UX for returning customers (account pages, bundles, reorders)
- Align with Creative & product Marketing on messaging, storytelling, and campaign delivery
Who we are looking for
Mindset
- Analytical and customer-obsessed
- Curious, experimental and data-driven
- Collaborative and excited by cross-functional work
Must-have skills
- Expertise in CRM and lifecycle marketing (email, SMS, segmentation)
- Strong grasp of customer data and cohort analysis
- Ability to design and implement automated customer journeys
Nice-to-have skills
- Experience with loyalty, referral or membership programmes
- Knowledge of Klaviyo, GA4, and A/B testing tools
- 4+ years in CRM, retention or lifecycle marketing, ideally within a DTC or eCommerce environment
Backgrounds we value: growth marketing, CRM management, retention strategy, digital trading
Culture fit
- Kind, collaborative and uplifting
- Entrepreneurial and action-oriented
- Excited to join a brand with purpose and help us reach £2M raised for wildlife conservation by 2030
What we offer
- 10% discretionary bonus
- Hybrid working (minimum days in-office)
- Up to 1 month "work from anywhere" in a ±2 hr timezone
- Annual L&D budget (3% of salary)
- Annual summer retreat (e.g. 42 Acres in Somerset)
- £500 ES products per year plus 60% team discount
- 25% friends and family discount code
Impact and ownership
- First hire in Lifecycle Marketing, shaping the entire customer journey strategy from the ground up
- Direct partnership with the Head of eCommerce and Growth Analyst, owning the Repeat Purchase Rate KPI and all retention-focused growth initiatives
- Direct contribution to our £2M conservation mission
Our hiring process
- Initial call with our People and Culture Manager (no video required)
- Interview with Growth Director
- Interview with one of your future team
- Take-home task or case study
- Final round: presentation and interview with Growth Director and CEO
Ready to join a purpose-driven brand and help us scale joy and conservation impact? Apply now and bring your talent to Elizabeth Scarlett.
CRM & Loyalty Manager in London employer: Elizabeth Scarlett
Contact Detail:
Elizabeth Scarlett Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM & Loyalty Manager in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those at Elizabeth Scarlett. A friendly chat can open doors that applications alone can't.
✨Tip Number 2
Show your passion for conservation and customer experience in every conversation. Let them know why you care about their mission and how you can contribute to it.
✨Tip Number 3
Prepare for interviews by understanding their brand and customer journey. Bring ideas on how to enhance their CRM strategies and make a real impact.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you're genuinely interested in joining the team.
We think you need these skills to ace CRM & Loyalty Manager in London
Some tips for your application 🫡
Show Your Passion: When writing your application, let your enthusiasm for the role and our mission shine through. We want to see how your passion for customer journeys and wildlife conservation aligns with what we do at Elizabeth Scarlett.
Tailor Your Experience: Make sure to highlight your relevant experience in CRM and lifecycle marketing. We’re looking for specific examples of how you’ve driven growth and built customer loyalty in previous roles, so don’t hold back!
Be Creative: This is a creative role, so don’t be afraid to showcase your storytelling skills in your application. Use engaging language and examples that demonstrate how you can turn customers into lifelong fans through innovative strategies.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity to join our team!
How to prepare for a job interview at Elizabeth Scarlett
✨Know Your Customer Journey
Before the interview, take some time to map out the customer journey as it relates to CRM and loyalty. Be ready to discuss how you would optimise each touchpoint, from first impressions to repeat purchases. This shows your understanding of the role and your passion for creating seamless experiences.
✨Showcase Your Data Skills
Since this role requires a strong grasp of customer data and cohort analysis, prepare examples of how you've used data to drive decisions in previous roles. Bring specific metrics or case studies that highlight your analytical skills and how they contributed to customer retention or growth.
✨Be Creative with Solutions
Elizabeth Scarlett values creativity in driving customer loyalty. Think of innovative ideas for loyalty programmes or referral mechanics that could enhance customer engagement. Presenting fresh concepts during your interview will demonstrate your ability to think outside the box and align with their purpose-driven mission.
✨Prepare for Cross-Functional Collaboration
This role involves working closely with various teams like Performance Marketing and Creative. Be ready to discuss your experience in cross-functional projects and how you’ve successfully collaborated with different departments to achieve common goals. Highlighting your teamwork skills will resonate well with their collaborative culture.
