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- Tasks: Lead customer journeys and drive growth through innovative CRM strategies.
- Company: Join Elizabeth Scarlett, a purpose-driven brand focused on joy and wildlife conservation.
- Benefits: Competitive salary, hybrid work, generous holiday, and personal development budget.
- Why this job: Make a real impact while helping us reach our Ā£2 million conservation goal by 2030.
- Qualifications: 4+ years in CRM or lifecycle marketing with strong analytical skills.
- Other info: Be the first hire in Lifecycle Marketing and shape our customer journey strategy.
The predicted salary is between 45000 - 60000 Ā£ per year.
Elizabeth Scarlett believes work should feel meaningful. We exist to create joyful living while raising funds to protect the world's most precious wildlife. By 2030, our goal is to contribute Ā£2 million to conservation.
If you're passionate about crafting seamless customer journeys and driving growth at every touchpoint, this role is for you. We're looking for a CRM and Loyalty Manager to own the full customer experience ā from preāpurchase flows, through first conversion, into retention, loyalty, and advocacy. You'll sit in the Growth team and partner with Performance, eCommerce, and Creative to build systems that turn new customers into lifelong fans.
Salary: Ā£45,000 ā Ā£60,000 DOE + 10% bonus
Reporting to: Growth Director
Hybrid: 1 day per week in office
Location: Potters Bar (24 mins from Kings Cross)
What you will be doing:
- Build and Optimise the Customer Lifecycle
- Map the full customer journey from first impression to repeat purchase and advocacy
- Design and optimise preāpurchase flows (lead capture, welcome journeys, education content) to convert new buyers
- Develop postāpurchase experiences that drive second orders, referrals, and longāterm loyalty
- Own CRM, Email & SMS
- Manage all customer communications through Klaviyo and SMS platforms
- Create automated, personalised flows and campaigns that improve repeat purchase rate and lifetime value
- Continuously test subject lines, content, and offers to increase engagement and retention
- Grow Loyalty, Membership & Advocacy
- Build and scale a loyalty or membership programme that rewards repeat purchasing and engagement
- Design referral, review and advocacy mechanics that turn customers into brand promoters
- Partner with Creative and Marketing teams to deliver moments of joy that strengthen connection and community
- Execute Growth Experiments Across Channels
- Partner with the Growth Analyst to identify lifecycle opportunities and quantify impact
- Run experiments to improve conversion, AOV, and customer retention ā from bundles and offers to content and UX changes
- Collaborate CrossāFunctionally
- Work with Performance Marketing to connect acquisition campaigns to lifecycle journeys seamlessly.
- Partner with eCommerce to optimise onsite UX for returning customers (account pages, bundles, reorders).
- Align with Creative & Product Marketing on messaging, storytelling, and campaign delivery.
Who we are looking for:
- Mindset: Analytical and customerāobsessed, Curious, experimental and dataādriven, Collaborative and excited by crossāfunctional work
- Mustāhave skills: Expertise in CRM and lifecycle marketing (email, SMS, segmentation), Strong grasp of customer data and cohort analysis, Ability to design and implement automated customer journeys
- Niceāto-have skills: Experience with loyalty, referral or membership programmes, Knowledge of Klaviyo, GA4, and A/B testing tools
- Experience: 4+ years in CRM, retention or lifecycle marketing, ideally within a DTC or eCommerce environment
- Backgrounds we value: growth marketing, CRM management, retention strategy, digital trading
- Culture fit: Kind, collaborative and uplifting, Entrepreneurial and actionāoriented, Excited to join a brand with purpose and help us reach Ā£2 M raised for wildlife conservation by 2030
What we offer:
- Salary and bonus: Ā£45,000 ā Ā£60,000 DOE, 10% discretionary bonus
- Flexibility and time: Hybrid working (minimum days ināoffice), 24 days holiday plus bank holidays, 1 month "work from anywhere" in a Ā±2 hr timezone
- Personal development: Annual L&D budget (3% of salary), Annual summer retreat (e.g. 42 Acres in Somerset)
- Team perks: Ā£500 ES products per year plus 60% team discount, 25% friends and family discount code
- Impact and ownership: First hire in Lifecycle Marketing, shaping the entire customer journey strategy from the ground up, Direct partnership with the Head of eCommerce and Growth Analyst, owning the Repeat Purchase Rate KPI and all retentionāfocused growth initiatives, Direct contribution to our Ā£2 M conservation mission
Our hiring process:
- Intro call with our People and Culture Manager (no video required)
- Interview with Growth Director
- Interview with one of your future team
- Takeāhome task or case study
- Final round: presentation and interview with Growth Director and CEO
Ready to join a purposeādriven brand and help us scale joy and conservation impact? Apply now and bring your talent to Elizabeth Scarlett.
CRM and Loyalty Manager in London employer: Elizabeth Scarlett
Contact Detail:
Elizabeth Scarlett Recruiting Team
StudySmarter Expert Advice š¤«
We think this is how you could land CRM and Loyalty Manager in London
āØTip Number 1
Network like a pro! Reach out to people in the industry, especially those who work at Elizabeth Scarlett. A friendly chat can open doors and give you insights that might just set you apart from other candidates.
āØTip Number 2
Prepare for your interviews by understanding the brand's mission. Show how your skills in CRM and loyalty can help them reach their conservation goals. Make it personal and relatable!
āØTip Number 3
Practice your pitch! Be ready to explain how you can optimise customer journeys and drive growth. Use specific examples from your past experiences to demonstrate your expertise.
āØTip Number 4
Donāt forget to apply through our website! Itās the best way to ensure your application gets noticed. Plus, it shows youāre genuinely interested in being part of the Elizabeth Scarlett team.
We think you need these skills to ace CRM and Loyalty Manager in London
Some tips for your application š«”
Show Your Passion: When you're writing your application, let your passion for customer journeys and wildlife conservation shine through. We want to see how your values align with ours, so donāt hold back on sharing why this role excites you!
Tailor Your Experience: Make sure to highlight your relevant experience in CRM and lifecycle marketing. Weāre looking for someone who can own the customer experience, so be specific about your past successes and how they relate to the role.
Be Data-Driven: Since we love a good analytical mindset, include examples of how you've used data to drive decisions in your previous roles. Show us how youāve optimised customer journeys or improved retention rates using data insights.
Apply Through Our Website: We encourage you to apply directly through our website. Itās the best way for us to receive your application and ensures you donāt miss out on any important updates from our team!
How to prepare for a job interview at Elizabeth Scarlett
āØKnow Your Customer Journey
Before the interview, take some time to map out the customer journey as it relates to CRM and loyalty. Be ready to discuss how you would optimise each touchpoint, from first impressions to repeat purchases. This shows your understanding of the role and your passion for creating seamless experiences.
āØShowcase Your Analytical Skills
Prepare examples of how you've used data to drive decisions in previous roles. Whether it's through cohort analysis or A/B testing, be ready to explain how your analytical mindset has led to successful outcomes. This will resonate well with their focus on data-driven strategies.
āØCollaborate Like a Pro
Since this role involves cross-functional collaboration, think of specific instances where you've worked with different teams to achieve a common goal. Highlight your ability to communicate effectively and build relationships, as this is key to thriving in a collaborative environment.
āØEmphasise Your Passion for Purpose
Elizabeth Scarlett is all about meaningful work and conservation. Make sure to express your enthusiasm for their mission and how your values align with theirs. Share any relevant experiences that demonstrate your commitment to making a positive impact, whether in marketing or beyond.
