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- Tasks: Lead our email marketing strategy and turn buyers into lifelong fans.
- Company: Join Elizabeth Scarlett, a purpose-driven brand focused on wildlife conservation.
- Benefits: Enjoy hybrid working, a bonus, and discounts on products.
- Why this job: Make a real impact while shaping the future of a creative eCommerce brand.
- Qualifications: 4+ years in CRM marketing with strong data skills.
- Other info: Be part of a kind, collaborative team aiming to raise ÂŁ2M for conservation.
The predicted salary is between 35000 - 45000 ÂŁ per year.
At Elizabeth Scarlett, we believe work should feel meaningful. We exist to create joyful living while raising funds to protect the world’s most precious wildlife. By 2030, our goal is to contribute £2 million to conservation. As our next CRM Manager, you will join a team that leads with kindness, dreams big and takes action together. You will be helping to scale a creative, purpose‑led brand while shaping the impact we make in the world.
If you’re passionate about crafting high‑performing emails and driving growth with automation, this role is for you. We’re looking for a CRM Manager to own our e‑mail channel — from pre‑purchase flows, through first conversion, into retention, and advocacy. You’ll sit in the Growth team and partner with eCommerce and Creative to build systems that turn new customers into lifelong fans.
Why this role matters
At Elizabeth Scarlett, your role is not just about tasks. It is about making sure the work you do supports our growth, delights our customers and helps us reach our conservation goals. This is your chance to:
- Build and optimise our email purchase journey – you’ll own this channel completely
- Turn one‑time buyers into lifelong fans through data, creativity and storytelling
- Help shape the future of a fast‑growing, purpose‑led eCommerce brand
What you will be doing
- Be the platform owner for Klaviyo and the channel owner for CRM, including email, SMS & Direct Mail
- Lead the segmentation along the customer journey to maximise email efficiency
- Maintain accuracy of all logic and data flowing in and out of the platform
- Support deliverability best practice by maintaining a clean, well‑structured and compliant CRM database
Campaigns
- Manage the email campaign calendar
- Collaborate with the Brand Content and Growth teams to source campaign content and ideas
- Brief campaigns to Creative teams for copy & design, and the eCom Exec for building
Lifecycle Marketing Flows
- Own all email & SMS automations and build strategies to maximise customer retention
- Plan and optimise pre‑purchase flows (welcome journeys & education content) to convert new buyers
- Develop post‑purchase experiences that drive second orders, and long‑term loyalty
- Build logic & segmentation in flows to maximise open rates, purchase rate and ensure our email flows are efficient, effective and revenue driving
- Maintain and QA all data flows into and out of the platform, including customer profiles, events, consent data and product feeds
- Continuously AB test subject lines, content, and offers to increase engagement and retention
- Partner with the Growth team to identify CRM opportunities and quantify impact
- Run experiments to improve email performance and customer retention
Reporting & Insights
- Own CRM reporting across campaigns, automations and channels, including email, SMS and Direct Mail
- Analyse campaign and flow performance to identify trends, opportunities and areas for optimisation
- Partner with Growth and eCommerce teams to quantify the impact of CRM activity on customer retention and lifetime value
- Monitor channel performance against targets and use insight to improve future campaign and lifecycle activity
Who we are looking for
Mindset
- Analytical and customer‑obsessed
- Curious, experimental and data‑driven
- Collaborative and excited by cross‑functional work
Must‑have skills
- Strong grasp of customer data
- Deep knowledge of Klaviyo
- Technical ability to setup automation flows
Nice‑to‑have skills
- Shopify savviness – strong understanding Klaviyo & Shopify work together
- Good grasp of customer cohort analysis
Experience
- 4+ years in CRM marketing within a DTC or eCommerce environment
- Backgrounds we value: growth marketing, CRM management, retention strategy, digital trading
Culture fit
- Kind, collaborative and uplifting
- Entrepreneurial and action‑oriented
- Excited to join a brand with purpose and help us reach ÂŁ2M raised for wildlife conservation by 2030
What we offer
- Salary and bonus: 10% discretionary bonus
- Flexibility and time: Hybrid working (minimum days in‑office), Up to 1 month “work from anywhere” in a ±2 hr timezone
- Annual L&D budget (3% of salary)
- Annual summer retreat (e.g. 42 Acres in Somerset)
- ÂŁ500 ES products per year plus 60% team discount
- 25% friends and family discount code
Impact and ownership
- First hire in dedicated hire in CRM, shaping the entire email strategy from the ground up
- Direct partnership with the Head of eCommerce and Growth Analyst, owning the Repeat Purchase Rate KPI and all retention‑focused growth initiatives
- Direct contribution to our ÂŁ2M conservation mission
Ready to join a purpose‑driven brand and help us scale joy and conservation impact?
CRM Manager employer: Elizabeth Scarlett
Contact Detail:
Elizabeth Scarlett Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its values. At Elizabeth Scarlett, they care about conservation and creativity, so think about how your skills can contribute to their mission. Show them you’re not just another candidate!
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience aligns with the CRM Manager role. Highlight your data-driven mindset and any successful campaigns you've managed. Confidence is key, so own your story!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of the team at Elizabeth Scarlett. Let’s make a difference together!
We think you need these skills to ace CRM Manager
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your passion for conservation and creativity shine through. We want to see how your values align with ours at Elizabeth Scarlett, so don’t hold back on sharing why this role excites you!
Tailor Your Experience: Make sure to highlight your relevant experience in CRM marketing and automation. We’re looking for someone who can own the email channel, so give us examples of how you've driven growth and engagement in previous roles.
Be Data-Driven: Since we love a good analysis, include any metrics or data that showcase your success in previous campaigns. Show us how you’ve used data to optimise customer journeys and improve retention rates – it’ll make your application stand out!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team. Plus, we love seeing applications come in through our own channels!
How to prepare for a job interview at Elizabeth Scarlett
✨Know Your CRM Tools
Make sure you’re well-versed in Klaviyo and any other CRM tools mentioned in the job description. Be ready to discuss your experience with setting up automation flows and how you've used data to drive customer engagement.
✨Show Your Passion for Conservation
Elizabeth Scarlett is all about making a positive impact. Share your personal connection to wildlife conservation or any relevant projects you've been involved in. This will show that you align with their mission and values.
✨Prepare for Data-Driven Discussions
Brush up on your analytical skills and be prepared to talk about how you’ve used data to optimise email campaigns and improve customer retention. Bring examples of past successes and how you measured their impact.
✨Collaborative Mindset
Since this role involves working closely with various teams, be ready to discuss how you’ve successfully collaborated in the past. Highlight any cross-functional projects and how you contributed to achieving shared goals.