Qualitative Director – Brand & Innovation Consultancy
Qualitative Director – Brand & Innovation Consultancy

Qualitative Director – Brand & Innovation Consultancy

Full-Time 75000 - 85000 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Lead qualitative research and deliver impactful insights for global brands.
  • Company: Join a top consultancy driving innovation across diverse industries.
  • Benefits: Enjoy hybrid work, wellness perks, and professional development opportunities.
  • Why this job: Be creative, collaborate with C-suite clients, and shape the future of brands.
  • Qualifications: Experience in qualitative research techniques and a knack for innovative thinking.
  • Other info: Work on exciting projects with recognized global brands.

The predicted salary is between 75000 - 85000 £ per year.

Associate Director, Qualitative Research – Innovation & Strategy

Salary : £75-85,000 per year

Location : London-based with hybrid working (minimum 3 days in the office)

Are you passionate about uncovering cultural insights, developing creative strategies, and helping brands and businesses define the future? This opportunity is for an Associate Director in Qualitative Research to join a leading innovation and strategy consultancy working with global clients across industries like entertainment, lifestyle, F&B, and travel.

Work with the C Suite and bigger budget from brand and marketing and not insight, giving you more freedom to be creative in your approach in a business that will push you to be as creative as possible.

What You’ll Do:

  • Client Collaboration : Build and nurture strong client partnerships, both locally and globally.
  • Insight Delivery : Lead research processes and deliver impactful presentations that translate insights into compelling stories and strategies.
  • Team Leadership : Mentor and develop junior team members, collaborating with them to deliver high-quality outcomes.
  • Creative Innovation : Use immersive and progressive techniques to unlock fresh ideas and new opportunities.

What We’re Looking For:

  • Experience with a range of experimental qual techniques : You thrive on exploring people’s behaviours, uncovering their needs, and translating this into forward-thinking ideas through workshops, ethnography, groups, and depths.
  • Big Picture Thinker : Skilled at turning insights into actionable recommendations that inspire change.
  • Original and Creative : You bring a flair for designing innovative qualitative methods to uncover the truth.

Why Join?

  • Diverse Global Projects : Work on groundbreaking innovations for some of the world’s most recognized brands.
  • Training & Growth : Access to professional development, creative learning opportunities, and soft skills training.
  • Wellness Perks : Health and wellness budgets, access to a gym and fitness classes, and quarterly team socials.

Interested? If you’re ready to push boundaries and shape the future of innovation and strategy, get in touch to learn more about this opportunity!

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Qualitative Director – Brand & Innovation Consultancy employer: Elizabeth Norman

Join a dynamic and innovative team in London, where your passion for qualitative research will thrive. With a strong emphasis on professional development and creative freedom, you'll have the opportunity to work on diverse global projects while enjoying wellness perks and a supportive work culture that fosters collaboration and growth.
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Contact Detail:

Elizabeth Norman Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Qualitative Director – Brand & Innovation Consultancy

Tip Number 1

Make sure to showcase your experience with a variety of qualitative research techniques. Highlight specific projects where you've successfully used methods like workshops or ethnography to uncover insights.

Tip Number 2

Demonstrate your ability to think big picture by preparing examples of how your insights have led to actionable recommendations in previous roles. This will show that you can inspire change and drive innovation.

Tip Number 3

Emphasize your creative approach to qualitative research. Share instances where you've designed innovative methods to gather insights, as this aligns perfectly with the role's focus on creative innovation.

Tip Number 4

Network with professionals in the industry and attend relevant events or webinars. Building connections can provide valuable insights into the company culture and help you stand out as a candidate.

We think you need these skills to ace Qualitative Director – Brand & Innovation Consultancy

Qualitative Research Methods
Client Relationship Management
Presentation Skills
Team Leadership
Creative Problem Solving
Ethnographic Research
Workshop Facilitation
Big Picture Thinking
Strategic Insight Development
Innovative Methodology Design
Cross-Functional Collaboration
Mentoring and Coaching
Storytelling
Adaptability to Change

Some tips for your application 🫡

Understand the Role: Take the time to thoroughly read the job description. Understand the key responsibilities and required skills, especially focusing on qualitative research techniques and client collaboration.

Highlight Relevant Experience: In your CV and cover letter, emphasize your experience with qualitative research methods and any previous roles where you led teams or worked directly with clients. Use specific examples to demonstrate your impact.

Showcase Creativity: Since the role emphasizes creative innovation, include examples of how you've used unique qualitative methods in past projects. Discuss any workshops or immersive techniques you've implemented to uncover insights.

Tailor Your Application: Customize your application materials to reflect the language and values mentioned in the job description. Show that you are not only a fit for the role but also align with the company's mission and culture.

How to prepare for a job interview at Elizabeth Norman

Showcase Your Creative Approach

Be prepared to discuss your unique methodologies in qualitative research. Highlight specific examples where you've used innovative techniques to uncover insights and how these have led to actionable strategies.

Demonstrate Client Collaboration Skills

Share experiences where you've built strong partnerships with clients. Discuss how you’ve navigated challenges and delivered impactful presentations that resonate with stakeholders.

Emphasize Team Leadership Experience

Talk about your experience mentoring junior team members. Provide examples of how you've fostered collaboration and contributed to high-quality outcomes within your team.

Think Big Picture

Prepare to discuss how you translate insights into strategic recommendations. Illustrate your ability to connect the dots between consumer behavior and broader business objectives, inspiring change through your findings.

Qualitative Director – Brand & Innovation Consultancy
Elizabeth Norman
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  • Qualitative Director – Brand & Innovation Consultancy

    Full-Time
    75000 - 85000 £ / year (est.)

    Application deadline: 2027-03-27

  • E

    Elizabeth Norman

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