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- Tasks: Lead qualitative research projects and turn insights into strategic direction.
- Company: Boutique insight consultancy blending behavioural science and design thinking.
- Benefits: Competitive salary, hybrid work, and opportunities for mentorship.
- Why this job: Shape real-world decisions and influence major brands with your insights.
- Qualifications: Strong qualitative agency experience and a passion for human behaviour.
- Other info: Join a diverse team and enjoy excellent career growth in a dynamic environment.
The predicted salary is between 60000 - 70000 £ per year.
We’re hiring an Associate Director to join a boutique insight consultancy known for blending behavioural science, qualitative research and design thinking to help major brands innovate and grow. This is a senior, hands‑on role for an experienced qualitative leader who loves getting under the skin of human behaviour and shaping insight that drives real‑world decisions. You’ll lead studies end‑to‑end, guide clients with confidence, and help turn rich insight into clear, strategic direction.
What you’ll be doing:
- Leading qualitative projects from design to delivery
- Applying design thinking, semiotics and creative approaches to insight
- Moderating high-level groups and interviews
- Partnering closely with senior clients and stakeholders
- Mentoring junior team members and raising the quality bar
What we’re looking for:
- Strong qualitative agency experience at senior level
- Confident client lead and trusted advisor
- Deep interest in design, human behaviour and decision‑making
- Strategic thinker who can turn insight into action
- Curious, collaborative, and comfortable shaping ideas
This is a great opportunity to step into an influential role within a growing consultancy working across a wide range of sectors and global brands.
Associate Director – Qualitative Research in London employer: Elizabeth Norman
Contact Detail:
Elizabeth Norman Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Associate Director – Qualitative Research in London
✨Tip Number 1
Network like a pro! Reach out to your connections in the qualitative research field and let them know you're on the lookout for opportunities. A friendly chat can lead to insider info about roles that might not even be advertised yet.
✨Tip Number 2
Showcase your expertise! Prepare a portfolio of your past projects that highlight your skills in leading qualitative studies and applying design thinking. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Practice makes perfect! Get ready for interviews by rehearsing answers to common questions about your experience and approach to qualitative research. The more comfortable you are, the better you'll come across as a confident client lead.
✨Tip Number 4
Don't forget to apply through our website! We love seeing applications directly from candidates who are passionate about joining our team. Plus, it gives us a chance to connect with you right from the start!
We think you need these skills to ace Associate Director – Qualitative Research in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Associate Director – Qualitative Research. Highlight your experience in qualitative research, design thinking, and any relevant projects that showcase your ability to lead studies from start to finish.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about qualitative insights and how your background aligns with our needs. Don’t forget to mention your strategic thinking skills and your interest in human behaviour.
Showcase Your Leadership Skills: Since this is a senior role, we want to see examples of how you've mentored others and led projects. Share specific instances where you guided clients or shaped insights that drove decisions. This will help us see your potential impact at StudySmarter.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and ensure it gets the attention it deserves. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Elizabeth Norman
✨Know Your Qualitative Research Inside Out
Make sure you brush up on your qualitative research methodologies and be ready to discuss how you've applied them in past projects. Be prepared to share specific examples that showcase your experience leading studies from design to delivery.
✨Showcase Your Client Leadership Skills
As a potential Associate Director, you'll need to demonstrate your ability to lead clients confidently. Think of instances where you've acted as a trusted advisor and how you've guided clients through complex insights. This will show your strategic thinking and client management skills.
✨Emphasise Your Passion for Human Behaviour
This role requires a deep interest in human behaviour and decision-making. Be ready to discuss what drives your curiosity in this area and how it influences your work. Sharing personal anecdotes or case studies can help illustrate your passion.
✨Prepare to Discuss Mentorship and Team Development
Since mentoring junior team members is part of the job, think about your previous experiences in guiding others. Prepare to talk about how you've raised the quality bar in your teams and how you plan to do the same in this new role.
