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- Tasks: Lead the Qualitative Research team to uncover insights and develop innovative strategies.
- Company: Join a dynamic brand & innovation agency in London, focused on transformative projects.
- Benefits: Enjoy a hybrid work environment with a competitive salary up to £100,000.
- Why this job: Make a real-world impact by shaping brands and products across diverse industries.
- Qualifications: Experience in qualitative research methods and a passion for team leadership required.
- Other info: Opportunity to innovate and push boundaries in a collaborative culture.
The predicted salary is between 60000 - 84000 £ per year.
Head of Human Insight (Qualitative Research)
Sat within a brand & innovation agency
London, hybrid
Up to £100,000
We’re looking for a senior qual researcher to head up the Qualitative Research & Insight team within a brand & innovation agency .
This is a leadership role where you’ll shape the way they uncover insights, develop strategies, and help clients reimagine their brands, products, and services. You’ll work on fascinating, long-term projects across industries like food & beverages (including alcohol), betting, tourism, and more—always with the freedom to innovate and push boundaries.
As the Head of Qualitative Research, you’ll be the driving force behind projects that don’t just understand people but create real-world change. Whether it’s defining market opportunities, rethinking customer journeys, or helping launch the next big thing, you’ll help turn insight into action.
This is also a people-focused role. We’re looking for a leader who can inspire and develop a team, someone who loves coaching others and is passionate about building a strong, collaborative culture. You’ll be the go-to for clients, building relationships that lead to lasting partnerships and delivering insights that make a difference in boardrooms and beyond.
You’ve mastered everything from focus groups and ethnographies to digital qual and concept testing. But more than that, you’re always looking for new ways to do things—new methodologies, new perspectives, and fresh ideas.
Apply now for more details!
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Head of Qualitative Research employer: Elizabeth Norman
Contact Detail:
Elizabeth Norman Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Qualitative Research
✨Tip Number 1
Familiarize yourself with the latest trends in qualitative research methodologies. Being able to discuss innovative approaches during your interview will show that you're not just experienced, but also forward-thinking.
✨Tip Number 2
Prepare to showcase your leadership style and how you've successfully developed teams in the past. Think of specific examples where you inspired others or fostered a collaborative culture.
✨Tip Number 3
Research the agency's previous projects and clients. Understanding their work will help you tailor your insights and demonstrate how you can contribute to their mission of creating real-world change.
✨Tip Number 4
Network with professionals in the brand and innovation space. Engaging with industry peers can provide valuable insights and potentially lead to referrals that strengthen your application.
We think you need these skills to ace Head of Qualitative Research
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and expectations of the Head of Qualitative Research position. Familiarize yourself with qualitative research methodologies and how they apply to brand and innovation.
Tailor Your CV: Highlight your leadership experience and specific qualitative research projects you've led. Emphasize your ability to inspire teams and build client relationships, as these are key aspects of the role.
Craft a Compelling Cover Letter: Use your cover letter to showcase your passion for qualitative research and innovation. Discuss your vision for the role and how you plan to drive insights that lead to real-world change for clients.
Showcase Your Methodological Expertise: In your application, mention your proficiency in various qualitative research methods such as focus groups, ethnographies, and digital qual. Provide examples of how you've successfully implemented these methodologies in past projects.
How to prepare for a job interview at Elizabeth Norman
✨Showcase Your Leadership Skills
As a candidate for the Head of Qualitative Research, it's crucial to demonstrate your leadership abilities. Prepare examples of how you've successfully led teams, inspired others, and fostered a collaborative culture in previous roles.
✨Highlight Your Innovative Approach
This role emphasizes innovation in qualitative research. Be ready to discuss new methodologies or unique perspectives you've implemented in past projects. Show how you can push boundaries and drive real-world change through insights.
✨Prepare for Client Relationship Questions
Since building lasting partnerships with clients is key, think about your experiences in managing client relationships. Prepare to share specific instances where you've delivered impactful insights that influenced decision-making in boardrooms.
✨Demonstrate Your Passion for Coaching
As a people-focused leader, express your passion for coaching and developing team members. Share stories that illustrate how you've mentored others and contributed to their professional growth, showcasing your commitment to team success.
