Global Marketing Lead (12-Month Interim) in London

Requirements

• The role requires someone comfortable operating with autonomy, making decisions, and leading through complexity.
• A commercially minded marketing leader with strong B2B experience.
• Comfortable operating in a global, multi-market environment.
• Strong commercial mindset, with a focus on impact and ROI.
• Confident decision-maker, able to prioritise and make trade-offs.
• Excellent stakeholder management and influencing skills.
• Ability to simplify complexity and communicate clearly at a senior level.
• A hands-on, pragmatic approach, someone who enjoys being close to the work as well as setting direction.
• Experience working in B2B marketing, ideally within consulting or professional services.
• Experience leading teams or functions, with a track record of delivery and execution.
• Experience working across global or multi-regional marketing environments.
• Proven ability to deliver commercially impactful marketing activity.
• Experience managing budgets and multi-channel marketing environments.
• Experience working with senior stakeholders.

What the job involves

• We're looking for an experienced Global Head of Marketing to join on an initial 12-month maternity cover, leading our global marketing function.
• Marketing plays a central role in how we build our brand, differentiate in key markets, and drive commercial performance.
• This role will ensure we maintain momentum, deliver against strategic priorities, and continue to operate as a high-performing, globally aligned function.
• You'll step into an established model and be expected to provide clear direction, prioritisation, and oversight across a complex, multi-channel environment, while remaining closely connected to execution and delivery.
• This is a hands-on leadership role. You will operate as a player-coach: setting direction while actively shaping campaigns, guiding output, and staying close to performance and delivery across the team.
• This is not a purely strategic or advisory position.
• There is potential for this role to extend beyond the initial 12-month period, depending on business needs and performance.
• This is a fast-paced, high-accountability environment where clarity, pace, and quality of execution matter.
• We are a lean, high-performing team, so this role suits someone who enjoys being in the detail and actively driving work forward, not just directing from a distance.
• You'll need to move comfortably between strategic thinking and hands-on execution on a daily basis.

Strategic leadership:

• Own and drive the global marketing strategy and plan.
• Translate business priorities into clear, actionable marketing direction.
• Set priorities across sectors, campaigns, and regions.
• Lead the development of the next global marketing strategy and annual plan.
• Ensure alignment and consistency across global and group marketing teams.
• Balance strategic ownership with active involvement in execution and delivery.

Campaigns, brand & digital performance:

• Actively shape and drive delivery of major campaigns and strategic marketing initiatives.
• Ensure activity is aligned to pipeline generation.
• Lead digital marketing strategy and stay close to performance, optimisation, and key channel decisions.
• Drive external brand positioning through campaigns, content, and thought leadership.
• Prioritise activity based on commercial impact and return on investment.

Team leadership:

• Lead and develop the global marketing team, with oversight across a multi-disciplinary function, including leading team members both in the UK and US.
• Provide clear direction, structure, and accountability.
• Ensure integrated execution across brand, digital, and communications.
• Maintain high standards of delivery, pace, and performance.
• Remain closely involved in output quality and key deliverables across the team.

Budget & planning:

• Own and manage the global marketing budget.
• Allocate and optimise spend in line with strategic priorities.
• Make clear, commercially driven trade-off decisions.
• Lead planning and budgeting for the next financial year.

Stakeholder engagement & governance:

• Build strong relationships with Partners and senior stakeholders.
• Own and deliver a clear marketing reporting cadence, including:
• Bi-weekly performance updates for management.
• Monthly marketing reports for senior stakeholders.
• Quarterly marketing packs for Partner meetings.
• Translate marketing activity into clear, concise, and commercially relevant narratives.
• Maintain a structured operating rhythm across planning, reporting, and performance tracking.

Demand management & prioritisation:

• Act as the central point of oversight for incoming marketing requests.
• Assess, prioritise, and align requests against strategic priorities.
• Ensure focus is maintained on high-impact activity, avoiding fragmentation.

Success in this role will look like:

• Continued momentum and delivery across key campaigns and priority sectors.
• Strong alignment between marketing activity and commercial outcomes.
• Clear prioritisation and effective allocation of budget and resources.
• Clear, consistent, and valued communication of marketing performance to stakeholders.
• A well-defined and actionable global marketing strategy for the next financial year.
• A visible, hands-on leadership style, with strong involvement in campaign delivery and output quality.
• Fast, pragmatic decision-making that keeps work moving and avoids over-complexity.
• A team that feels supported, challenged, and clear on priorities, with minimal friction or rework.

Global working model:

• This is a global role with core markets in the UK, US, and South Africa.
• The majority of the marketing team is based in the UK, so regular collaboration within UK working hours is important, alongside engagement with US stakeholders and activity.
• You'll need to be comfortable operating across time zones, with a level of flexibility in your working pattern to stay connected to both the team and the business.