At a Glance
- Tasks: Create engaging digital stories on luxury topics and optimise content for SEO.
- Company: Join Elite Traveler, the ultimate guide to ultra-luxury living.
- Benefits: Enjoy 25 days holiday, hybrid working, and enhanced family leave.
- Other info: Collaborative team environment with opportunities for growth and creativity.
- Why this job: Shape the future of luxury journalism and connect with an affluent audience.
- Qualifications: Proven experience in digital journalism and strong SEO skills required.
The predicted salary is between 40000 - 50000 £ per year.
Elite Traveler is the global guide to ultra-luxury living - from private aviation to fine dining, watches and jewellery, design, and world-class travel. With a multi-platform presence across print, digital and social, we connect with a truly international audience of affluent and influential readers.
Following the successful relaunch of Elite Traveler in 2025, we're continuing to invest in our digital offering and are looking for a Senior Digital Writer to help grow the reach and impact of EliteTraveler.com. This is an exciting opportunity for an experienced digital journalist with excellent editorial instincts, strong SEO knowledge and a flair for original storytelling. You'll be confident generating ideas, writing engaging content across a range of luxury topics, and using audience insight to help grow traffic and engagement. Working closely with our editorial team, you'll play an important role in shaping our digital content strategy and helping to grow our online audience.
Main responsibilities- Generate, develop and pitch original story ideas on a daily basis, while contributing to forward-planned editorial content.
- Research, write and publish two to three high-quality, original digital stories each day across Elite Traveler's editorial verticals.
- Optimise all digital content using SEO best practice, including keywords, metadata, internal linking and content structure.
- Produce engaging content that performs well across search, Google Discover and other digital channels.
- Review and update evergreen content to ensure it remains accurate, relevant and optimised.
- Maintain editorial databases and support the ongoing development of digital content.
- Uphold the highest editorial standards, ensuring accuracy, legal compliance, house style and brand tone across all published content.
- Monitor audience trends and performance data to help inform content planning and identify opportunities for growth.
- Significant experience producing high-quality digital editorial content within luxury, lifestyle, travel or another premium consumer publication.
- An excellent portfolio demonstrating engaging, accurate and original digital journalism.
- Strong understanding of SEO best practice and experience creating content that performs well in search.
- Excellent written and verbal communication skills with exceptional attention to detail.
- Strong editorial judgement and the ability to identify and develop compelling story ideas.
- Experience using content management systems (CMS) and working in a fast-paced digital publishing environment.
- A collaborative approach with the ability to work effectively across editorial and commercial teams.
- Experience producing content for Google Discover.
- Familiarity with audience analytics tools such as Google Analytics, Parse.ly or similar platforms.
- Knowledge of the luxury sector and affluent consumer audiences.
- 25 days' holiday (plus bank holidays)
- Additional days off for your birthday, health and well-being day and volunteering day
- Subscription to group publications and all other online content
- Access to a discounted shopping program
- Cycle to work scheme
- Enhanced maternity, paternity and adoption pay
- Enhanced company sick pay after probation
Note, this role offers hybrid working, working from home up to two days per week. Applications meeting the selection criteria will be reviewed as soon as possible. Progressive Media Investments values diversity and is an equal opportunity employer. Please inform the hiring manager if you require any reasonable adjustments so that you can fully participate in the recruitment process. Please note, candidates must have, or be able to independently obtain, the right to live and work in the United Kingdom as we are unable to offer sponsorship for this role.
Senior Digital Writer in London employer: Elite Traveler
At Elite Traveler, we pride ourselves on being an exceptional employer, offering a vibrant work culture that fosters creativity and collaboration in the heart of Farringdon, London. Our commitment to employee growth is reflected in our comprehensive benefits package, including generous holiday allowances, hybrid working options, and opportunities for professional development within the luxury lifestyle sector. Join us to be part of a dynamic team dedicated to delivering high-quality content that resonates with an affluent audience, while enjoying the unique advantages of working in a prestigious and innovative environment.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Digital Writer in London
✨Get Involved in Local Journalism
Join local journalism groups or community events to meet industry folks and make connections. Try volunteering for community newspapers or online platforms – it's a great way to get your foot in the door and show your commitment to the craft.
✨Showcase Your Work Online
Create a personal website or a blog to showcase your best articles, videos, or multimedia projects. This not only highlights your skills but also demonstrates your passion for journalism and helps establish your personal brand in the media landscape.
✨Stay Updated on the Industry Trends
Follow industry leaders on social media and stay updated on the latest trends in journalism. Engage with them by sharing your thoughts or asking questions – you never know when an informative tweet might catch the eye of a recruiter or journalist at Elite Traveler!
✨Explore Internships for Full-Time Opportunities
Don’t shy away from internships, even if you’re looking for full-time roles. Many journalism companies, like Elite Traveler, often hire from their intern pool, so using these as stepping stones can really pay off. Keep an eye on their career page for any openings!
We think you need these skills to ace Senior Digital Writer in London
Some tips for your application 🫡
Show Off Your Writing Skills:In journalism and media, your ability to write well is essential, so make sure your CV and cover letter reflect that. Include diverse writing samples, whether they’re articles, blog posts, or reports, that showcase your style and versatility. We want to see your voice and ability to engage an audience from the get-go!
Highlight Relevant Experience:If you've interned at a media outlet or contributed to any publications—whether student-run or professional—don't keep it a secret! We love seeing real-world experience, so clearly detail your responsibilities and achievements. Quantify your impact where possible, like mentioning audience growth or story reach.
Tailor Your Application for Elite Traveler:When applying for the Senior Digital Writer role at Elite Traveler, really dig into what makes their content stand out. Reference their tone, style, or any recent articles that resonated with you in your cover letter. This shows we you’re not just sending out generic applications—you’re genuinely interested in what we do!
Prepare for a Portfolio Spotlight:Since you're applying for a full-time role, you're likely expected to have a portfolio ready to go. Make sure to curate a selection of your best work that aligns with what Elite Traveler produces. Provide a link to your online portfolio in your CV and be prepared to discuss your favourite pieces in interviews—this is your chance to shine!
How to prepare for a job interview at Elite Traveler
✨Show Off Your Writing Skills
Prepare a portfolio that highlights your best writing samples. This is crucial in journalism as hiring managers want to see your voice and style. Make sure to include a variety of pieces, like news articles, features, and opinion pieces, showing your versatility.
✨Master the Art of Storytelling
During the interview, be ready to discuss how you approach storytelling. You might be asked to outline a story you reported on, your process for gathering information, and how you engage your audience. Practice telling a couple of your best stories concisely and compellingly.
✨Know the Current Media Landscape
Be prepared to discuss industry trends and how they affect journalism today. Familiarise yourself with key developments in media, and have opinions ready for discussions about digital versus traditional platforms, as well as ethical considerations in reporting.
✨Convey Your Passion and Drive
As you’re applying for a full-time role, they’ll want to know about your long-term commitment to journalism. Share your aspirations for future projects, any internships or freelance work, and how you see yourself growing within Elite Traveler. Show that you’re not just looking for a job, but a career in journalism.
