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- Tasks: Lead digital marketing strategy across multiple brands and drive customer engagement.
- Company: Join Elite Leisure Collection, a premium hospitality and leisure portfolio.
- Benefits: Enjoy a creative work environment with growth opportunities and beautiful surroundings.
- Why this job: Shape the future of digital marketing in a dynamic, fast-paced setting.
- Qualifications: Proven experience in digital marketing, team leadership, and data analysis.
- Other info: Be part of an ambitious team focused on memorable guest experiences.
The predicted salary is between 36000 - 60000 £ per year.
Location: Tunbridge Wells - Office based. Own transport essential due to rural locations.
Employment Type: Full Time (40 hours per week)
Reports to: Head of Marketing
About the Company
Elite Leisure Collection is a premium portfolio of hospitality, leisure and events businesses, including Salomons Estate, Bewl Water, One Warwick Park Hotel and Christmas at Bewl Water. Across our brands, we are passionate about creating memorable guest experiences and making spaces and moments that people want to stay in and return to. With ambitious growth plans across the portfolio, digital marketing plays a critical role in driving awareness, engagement, and revenue and to elevate our digital capabilities we are looking for a strategic Digital Marketing Manager to lead this evolution.
Role Overview
We are seeking an experienced and commercially minded Digital Marketing Manager to lead the digital marketing strategy across all Elite Leisure Collection brands and our sister brand, Presence & Co. This role is responsible for developing and delivering an integrated, data-led digital marketing strategy across all channels, including paid media, CRM, websites, SEO, content, social media, and PR. Reporting into the Head of Marketing, the Digital Marketing Manager will lead and develop a high-performing digital team, manage third-party agencies, and act as a key strategic advisor to senior stakeholders on performance and growth opportunities.
Skills & Experience
- Proven experience in a senior digital marketing role, ideally within hospitality, leisure, events or a multi-brand environment
- Hands on experience across paid media, CRM, performance marketing, SEO, and websites
- Experience leading teams and managing external agencies and partners
- Commercial mindset with the ability to link digital activity to revenue and business performance
- Strong analytical skills with confidence translating data into insight and action
- Excellent stakeholder management and communication skills
- Solid understanding of GDPR and best practice in data and CRM management
- Eligibility to work in the UK
- Experience with marketing automation and customer journey mapping
- Experience supporting seasonal or event-led campaigns
- Knowledge of hospitality, leisure or visitor attraction marketing
Personal Attributes
- Strategic yet hands on, with a strong performance mindset
- Highly organised and commercially focused
- Proactive, solutions focused and adaptable
- Strong leader who enjoys developing people and partnerships
- Passionate about customer experience, brand and digital innovation
Why Join Us?
- An integral role with genuine influence across a diverse and growing brand portfolio
- The opportunity to shape and evolve digital marketing strategy at scale
- A collaborative, ambitious, and creative working environment
- The opportunity to work in the beautiful surroundings of our hospitality and leisure brands
If you thrive in a fast-paced, multi-brand environment and have the skills to drive digital performance and customer engagement, we look forward to receiving your application.
Key Responsibilities
- Develop, own, and deliver the digital marketing strategy across all Elite Leisure Collection brands, aligned with commercial and business objectives
- Oversee all digital touchpoints including CRM and email marketing, social media, PR, SEO, PPC, websites, and Meta advertising
- Build, lead, and develop a high-performing digital marketing team, including recruitment, training, performance management, and career development
- Act as a strategic advisor to the Head of Marketing, providing insight on digital performance, growth opportunities and keeping ahead of industry trends and updates
- Champion a data-led, customer-centric approach across all digital and CRM activity, embedding best practice across the wider business
- Lead internal briefings to ensure the wider Digital Marketing team is aligned and effectively executing brand and sister-brand strategies
- Lead the strategy, execution, and optimisation of Meta advertising (Facebook and Instagram), driving strong ROI against commercial and sales targets
- Execute and optimise monthly Meta and LinkedIn advertising activity for Presence & Co in line with their marketing strategy
- Oversee PPC strategy and delivery through third-party partners, setting clear objectives, KPIs, budgets, and performance benchmarks
- Monitor, review, and challenge third-party partner performance to ensure continuous improvement and maximum ROI
- Manage and forecast digital marketing budgets and media spend
- Work closely with Sales teams to ensure marketing activity directly supports revenue and business targets
- Oversee website strategy across all brands in collaboration with third-party specialists, delivering continuous improvements, new features, and optimised user journeys
- Oversee SEO strategy to improve organic visibility, rankings, and conversion performance
- Regularly review and challenge third-party web and SEO partner performance to ensure strong commercial impact and alignment with business objectives
- Lead email marketing and newsletter strategies across all brands, ensuring effective use of the CRM platform for segmentation, targeting, retargeting, and retention
- Approve all email marketing campaigns and newsletters, ensuring brand consistency, legal compliance, and quality standards
- Oversee organic social media strategies delivered by the Social Media Executive and freelance partners
- Lead blog and content strategies across all brands, working with third-party specialists to support SEO performance and brand visibility
- Create the social media and engagement strategies across all brands and oversee the implementation, linking and reporting on engagement’s contribution to wider marketing efforts
- Implement and direct on press and media strategies in collaboration with the Marketing & Partnerships Assistant
- Approve all final press releases to ensure accuracy, brand alignment, and strategic relevance
- Sign off community partnerships, sponsorships, and influencer collaborations in line with brand and commercial objectives
- Co-own the CRM and marketing automation strategy alongside the Marketing Analyst, evolving the platform into a fully integrated, revenue-driving, customer-centric system
- Oversee the management, governance, and integrity of the customer database, ensuring GDPR compliance and accurate data capture across internal and third-party systems
- Lead the development and optimisation of customer journeys across all brands, including welcome, post-stay, loyalty, re-engagement, and event-based journeys
- Establish a structured review framework for automated journeys, ensuring quarterly and annual reviews aligned with business and seasonal priorities
- Use CRM insight to inform wider digital strategy, campaign planning, and commercial decision-making
- Define KPIs and reporting frameworks across all digital channels, CRM activity, and third-party partners
- Deliver weekly performance reports translating data into clear, actionable insights and strategic recommendations
- Lead a test-and-learn approach to continuously optimise campaigns, customer journeys, user experience and conversion performance
Digital Marketing Manager in Royal Tunbridge Wells employer: Elite Leisure Collection
Contact Detail:
Elite Leisure Collection Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Manager in Royal Tunbridge Wells
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a personal website or portfolio that highlights your digital marketing projects. Include case studies, metrics, and any cool campaigns you've worked on. This is your chance to shine and demonstrate what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its brands. Understand their digital presence and think of ways you could enhance it. Bring fresh ideas to the table during your chat – it shows you're proactive and genuinely interested in the role!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take the initiative to engage directly with us. Let’s make this happen together!
We think you need these skills to ace Digital Marketing Manager in Royal Tunbridge Wells
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Digital Marketing Manager role. Highlight your experience in digital marketing, especially in hospitality or multi-brand environments, and showcase your hands-on skills in areas like SEO, PPC, and CRM.
Craft a Compelling Cover Letter: Your cover letter should tell us why you're the perfect fit for this role. Share specific examples of your past successes in digital marketing and how they align with our ambitious growth plans at Elite Leisure Collection.
Showcase Your Analytical Skills: Since this role requires strong analytical skills, make sure to include examples of how you've used data to drive marketing decisions in the past. We want to see how you translate insights into actionable strategies!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss any important updates from us!
How to prepare for a job interview at Elite Leisure Collection
✨Know Your Digital Marketing Inside Out
Make sure you brush up on all aspects of digital marketing, especially those mentioned in the job description like SEO, PPC, and CRM. Be ready to discuss your hands-on experience and how you've successfully implemented strategies in previous roles.
✨Showcase Your Leadership Skills
As a Digital Marketing Manager, you'll be leading a team. Prepare examples of how you've developed and managed teams in the past. Highlight your approach to recruitment, training, and performance management to demonstrate your leadership style.
✨Be Data-Driven
This role requires a strong analytical mindset. Come prepared with examples of how you've used data to drive marketing decisions and improve performance. Be ready to discuss specific metrics and KPIs you've worked with in previous campaigns.
✨Understand the Brand and Its Audience
Research Elite Leisure Collection and its brands thoroughly. Understand their target audience and think about how you can enhance their digital presence. Bring ideas to the table that show you're not just a fit for the role, but also passionate about their mission.
