Campaign Manager in Chorley, Lancashire

We are looking for a Campaign Manager to join us! As the Campaign Manager handling multiple outbound campaigns through HubSpot, you will play a pivotal role in driving the success of our lead generation and nurturing efforts. You will be responsible for managing a variety of campaigns, including vertical specific initiatives, disqualified leads, new customers, and open opportunities. You will also oversee lead scoring and the seamless handoff of qualified leads to the SDR team for further engagement. This is a strategic and hands-on role requiring a mix of analytical, creative, and operational expertise to optimise the marketing funnel and deliver high-quality, actionable leads to sales. If you have the skills and experience, we would love to hear from you!

Reporting to the Sales Director, the key responsibilities of the role are as follows:

• Design, write and execute multiple outbound campaigns through HubSpot targeting various customer segments (vertical campaigns, disqualified leads, new customers, open opportunities).
• Collaborate with sales and marketing teams to align campaigns with overall business goals, customer journeys, and buyer personas.
• Create and manage campaigns with a focus on driving conversions and maximising ROI.
• Implement and maintain lead scoring models within HubSpot to prioritise high-value prospects based on engagement, behaviour, and company size.
• Regularly assess and optimise lead scoring criteria to improve lead quality and conversion rates.
• Oversee the transition of leads that meet the criteria for sales outreach to the SDR team.
• Work closely with the SDR and Sales Management team to ensure smooth lead handoff, and provide ongoing feedback to improve lead quality and campaign effectiveness.
• Collaborate with Product Proposition Manager and Vendors to write ongoing nurture campaigns for strategic products and education.
• Communicate campaign performance, insights, and results to key stakeholders across Elite.
• Monitor, analyse, and report on campaign performance, leveraging HubSpot's reporting tools and analytics to make data-driven decisions.
• Utilise HubSpot's automation tools to streamline and optimise outreach, follow-ups, and nurturing sequences.
• Regularly optimise email workflows, sequences, and landing pages to increase conversion rates and engagement.

The person specification, skills, knowledge and competencies required for the role are as follows:

Essential:

• Proven experience in campaign management, digital marketing, or related field, preferably within the B2B SaaS or cloud communications industry.
• Proven track record of managing and executing successful outbound marketing campaigns in HubSpot.
• Strong understanding of lead scoring, customer lifecycle, and funnel optimisation.
• Hands-on experience with HubSpot CRM and marketing automation tools (including workflows, reporting, and lead management).
• Solid understanding of lead generation, nurturing, and qualification best practices.
• Ability to monitor, track, and optimise KPIs to drive campaign performance.
• Strong project management skills with the ability to juggle multiple campaigns and deadlines.
• Excellent written and verbal communication skills, with the ability to collaborate effectively with cross functional teams (sales, marketing, customer success).
• High attention to detail, ensuring all campaigns are executed accurately and efficiently.

Desirable:

• Experience with Zoom, Mitel & 8x8.
• AI marketing experience.

Our vision is to be the leading sustainable Cloud Communications Provider, delivering world class Customer Experience (CX) and Digital Transformation solutions. At Elite, we have one single focus: an unrivalled commitment to helping customers. Our team comes together with a shared purpose, delivering outstanding customer service that goes above and beyond. Here, your unique talents and perspectives are valued and encouraged. We foster a culture of diversity and inclusion, ensuring everyone feels welcome and empowered to contribute their best. From fresh graduates to seasoned veterans, we embrace all backgrounds and experiences. Join our incredible team and become part of something special. Are you a fearless leader, an innovator, or a change maker? We're seeking passionate individuals who embody our values. If you have the skills and the drive, we want to meet you!