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- Tasks: Own digital performance, optimise campaigns, and drive customer acquisition.
- Company: Exciting premium consumer brand in its early D2C journey.
- Benefits: Real ownership of performance and high visibility role.
- Why this job: Shape growth in a dynamic environment and make a real impact.
- Qualifications: Hands-on experience in D2C e-commerce and strong paid media skills.
- Other info: Opportunity to test, learn, and build something from the ground up.
The predicted salary is between 40000 - 50000 £ per year.
We’re working with a premium consumer brand at an exciting early stage of its direct-to-consumer journey. With a strong product, loyal customer response, and solid operational foundations already in place, the business is now entering its next phase. Focusing on refining performance, understanding its ideal customer, and building a scalable growth engine. This is not about rapid scaling for the sake of it. The priority is getting the fundamentals right. Identifying the right audiences, improving conversion, and creating a consistent, data-led approach to growth.
As an Ecommerce Manager, you’ll play a central role in this journey. You’ll take full ownership of day-to-day digital performance, bringing structure to trading, clarity to decision-making, and momentum to testing and optimisation. This role is ideal for someone who enjoys being hands-on, executing campaigns, analysing results, and continuously improving performance.
You’ll work closely with senior leadership as a trusted partner, helping to reduce noise, focus on what works, and build confidence in the channels and tactics that will drive future growth. Over time, you’ll move from testing and learning into shaping a more defined, scalable acquisition strategy.
Key Responsibilities- Own trading performance: Run weekly performance reviews, identify priorities, and drive actions
- Improve conversion: Optimise the Shopify site, diagnose drop-offs, and implement practical CRO improvements
- Run paid media: Plan, launch, and optimise campaigns (Meta, Google etc.) with a focus on testing and learning
- Lead email marketing: Build and optimise flows, segmentation, and campaigns to support conversion and retention
- Drive acquisition: Test audiences, messaging, and offers to identify the most effective growth levers
- Embed test & learn: Create a consistent experimentation rhythm and turn insights into clear next steps
- Collaborate cross-functionally: Work closely with brand and operations to ensure a seamless customer journey
- Proven hands-on experience in D2C e-commerce or digital marketing
- Thrives in early-stage or fast-moving environments
- Strong paid media execution experience (not just managing agencies)
- Experience with email platforms and lifecycle marketing
- Good working knowledge of Shopify and conversion rate optimisation
- Comfortable analysing performance data and making commercial decisions
- Real ownership of performance, not just oversight
- Opportunity to shape growth in an early-stage D2C business
- Test, learn, and build something from the ground up
- High visibility role with direct impact on commercial outcomes
Digital Marketing Manager in Shrewsbury employer: Elite Executive Recruitment
Contact Detail:
Elite Executive Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Manager in Shrewsbury
✨Tip Number 1
Get your hands dirty! Dive into the company's digital presence before your interview. Familiarise yourself with their website, social media, and any campaigns they've run. This shows you're genuinely interested and ready to contribute from day one.
✨Tip Number 2
Network like a pro! Reach out to current or former employees on LinkedIn. Ask them about their experiences and insights into the company culture. This can give you a leg up in understanding what they value and how you can fit in.
✨Tip Number 3
Prepare to discuss data! Since this role is all about performance and optimisation, be ready to share examples of how you've used data to drive decisions in past roles. It’s all about showing you can turn insights into action.
✨Tip Number 4
Apply through our website! We love seeing candidates who take that extra step. It not only streamlines the process but also shows your enthusiasm for joining our team. Plus, it gives us a chance to see your application in the best light!
We think you need these skills to ace Digital Marketing Manager in Shrewsbury
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Digital Marketing Manager. Highlight your hands-on experience in D2C e-commerce and digital marketing, and don’t forget to showcase your success with paid media campaigns and conversion rate optimisation.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you’re excited about this role and how your skills align with our needs. Share specific examples of how you've improved performance in previous roles, especially in fast-moving environments.
Showcase Your Analytical Skills: We love data-driven decision-making! In your application, mention any tools or methods you’ve used to analyse performance data. Show us how you’ve turned insights into actions that led to tangible results in your past roles.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at this exciting stage of growth.
How to prepare for a job interview at Elite Executive Recruitment
✨Know Your Numbers
Before the interview, brush up on key performance metrics relevant to digital marketing and e-commerce. Be ready to discuss how you've used data to drive decisions in past roles, especially around conversion rates and campaign performance.
✨Showcase Your Hands-On Experience
This role is all about being hands-on, so come prepared with specific examples of campaigns you've executed. Talk about your direct involvement in running paid media, optimising Shopify sites, or improving email marketing flows.
✨Emphasise Your Testing Mindset
Highlight your experience with A/B testing and experimentation. Discuss how you've implemented a test-and-learn approach in previous roles, and be ready to share insights from those experiences that led to successful outcomes.
✨Understand the Brand's Journey
Research the company and its current position in the market. Be prepared to discuss how you can contribute to their growth strategy, focusing on refining performance and understanding their ideal customer. Show that you’re aligned with their vision for sustainable growth.