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For Companies At a Glance
- Tasks: Build and develop a new customer base in Essex and East Anglia through proactive business development.
- Company: Established plant business with strong internal support and training.
- Benefits: Competitive salary, company car/allowance, commission, and additional benefits.
- Why this job: Create your own territory and make a real impact in a growing business.
- Qualifications: Proven field sales experience in construction plant or heavy equipment.
- Other info: Sales training available and excellent career growth opportunities.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Package: Competitive + Company Car/Allowance + Commission + Benefits
Location: Essex / East Anglia (field-based)
Industry: Construction Plant / Heavy Equipment / New Plant Sales
The Business
Our client is a well-established plant business supplying heavy line equipment, backed by strong internal support and training. They’re expanding their footprint across Essex and East Anglia and are now looking to bring in an Area Sales Manager to build out this territory.
The Role
This is a brand-new position and a genuine “blank canvas” opportunity. The focus is heavily business development led to start with – canvassing, site visits, opening doors and building relationships across the patch.
You’ll be responsible for selling heavy line equipment including 14T+ excavators and a full range of wheel loaders (new plant), managing the full sales process and developing a healthy pipeline within the territory. Salesforce is used for opportunity tracking, supported by admin/internal teams and product training when required.
Key Responsibilities:
- Build and develop a new customer base across Essex and East Anglia through proactive business development.
- Identify opportunities with end users, owner operators, plant hire businesses and fleet buyers.
- Manage the full sales cycle: prospecting, site visits, demonstrations, quotations, negotiation and close.
- Develop and maintain a strong pipeline and accurate forecasting via Salesforce (opportunity tracking).
- Work closely with internal support teams to ensure smooth handovers and excellent customer experience.
- Provide regular updates on territory activity, pipeline and wins/losses to the Sales Manager.
About You
- Proven field sales background with a strong new business / territory development track record.
- Experience selling into construction plant, machinery, heavy equipment, plant hire or closely related markets.
- A self-starter / hunter mentality – comfortable building a patch from scratch without being micromanaged.
- Confident dealing with site-based decision makers and managing longer sales cycles.
- Organised, commercial and able to manage pipeline effectively.
- Full UK driving licence and right to work in the UK.
- Based within or near Essex/East Anglia (or able to cover the patch comfortably).
What’s on Offer
- Brand new territory with genuine scope to build something and make it your own.
- Strong internal support and admin function to support the sales process.
- Sales training and product training available (including manufacturer/HQ support).
- A long-term opportunity within a stable, growing business.
- Company car/allowance, commission and additional benefits (details shared on request).
How to Apply
If you’re a field sales professional from plant, hire or heavy equipment and you enjoy new business/patch-building roles, we’d like to hear from you. Apply online or contact Nathan Turley for a confidential discussion: nathan.turley@elitecn.co.uk
Elite Consultancy Network is a brand within the Executive Network Group. We support leading organisations across the Construction Equipment, Power Generation and related sectors with key hires in Service, Sales and Operations.
Area Sales Manager in Chelmsford employer: Elite Consultancy Network
Contact Detail:
Elite Consultancy Network Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Area Sales Manager in Chelmsford
✨Tip Number 1
Get to know the company inside out before your interview. Research their products, values, and recent news. This will help us tailor our conversation and show that we're genuinely interested in the role.
✨Tip Number 2
Network like a pro! Reach out to current employees on LinkedIn or attend industry events. Building connections can give us insider info and might even lead to a referral, which is always a bonus!
✨Tip Number 3
Prepare for common interview questions but also think about how we can showcase our unique experiences. Use the STAR method (Situation, Task, Action, Result) to structure our answers and highlight our achievements.
✨Tip Number 4
Follow up after the interview with a thank-you email. It’s a simple gesture that shows our appreciation and keeps us fresh in their minds. Plus, it’s a great chance to reiterate our enthusiasm for the role!
We think you need these skills to ace Area Sales Manager in Chelmsford
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Area Sales Manager role. Highlight your experience in business development and sales within the construction plant or heavy equipment sectors. We want to see how your background aligns with what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this blank canvas opportunity. Share specific examples of how you've successfully built customer bases and managed sales cycles in the past.
Showcase Your Sales Skills: In your application, don’t forget to showcase your proven track record in field sales. Mention any tools you’ve used, like Salesforce, to manage your pipeline effectively. We love seeing numbers, so if you have any impressive stats, include them!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep everything organised and ensures your application gets the attention it deserves. Plus, it’s super easy!
How to prepare for a job interview at Elite Consultancy Network
✨Know Your Product Inside Out
Before the interview, make sure you have a solid understanding of the heavy line equipment you'll be selling. Familiarise yourself with the specifications, benefits, and competitive advantages of the products. This will not only help you answer technical questions but also demonstrate your genuine interest in the role.
✨Showcase Your Sales Strategy
Prepare to discuss your approach to building a new customer base. Think about specific strategies you've used in the past for prospecting and relationship-building. Be ready to share examples of how you've successfully managed longer sales cycles and closed deals in similar industries.
✨Demonstrate Your Self-Starter Attitude
Since this role requires a self-starter mentality, come prepared with examples that showcase your ability to work independently. Talk about times when you've taken the initiative to develop a territory or overcome challenges without much guidance. This will highlight your suitability for the blank canvas opportunity.
✨Familiarise Yourself with Salesforce
As Salesforce is used for opportunity tracking, it’s beneficial to have a basic understanding of how it works. If you’ve used similar CRM systems, mention that experience. Being able to discuss how you would manage your pipeline effectively using such tools will impress the interviewers.
