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- Tasks: Lead marketing strategies to boost brand awareness and drive revenue growth.
- Company: Join a contemporary womenswear brand making waves in the fashion industry.
- Benefits: Enjoy a dynamic work environment with opportunities for creativity and collaboration.
- Why this job: Be at the forefront of innovative marketing campaigns that shape the brand's future.
- Qualifications: Proven experience in product marketing, strong analytical skills, and leadership abilities required.
- Other info: Ideal for those who thrive in fast-paced settings and love fashion.
The predicted salary is between 48000 - 72000 £ per year.
We are partnering with a contemporary womenswear brand who are looking for a Head of Commercial Marketing to drive revenue through their 360 marketing. In this role you will lead new customer acquisition through strategic partnerships and work collaboratively with the wider teams to make an impact through product marketing, using commercial insights to inform campaign focuses.
The ideal candidate will have strong experience of cohesively working with wider teams in a dynamic business focused role.
Responsibilities:- Develop and execute comprehensive marketing strategies to drive brand awareness, customer acquisition, and revenue growth across 360 marketing channels.
- Work closely with the product and merchandising teams to understand upcoming collections/key products and commercial objectives to inform marketing activity to increase sales.
- Work cross functionally with the wider business to ensure 360 marketing support for key moments that drive commercial opportunity throughout the year.
- Lead the activation of seasonal marketing campaigns through paid media, with a focus on digital first approach to drive brand awareness.
- Lead the end-to-end process of strategic partnerships, both organic and paid, to enhance brand visibility and drive effective customer acquisition.
- Plan and organise instore events to broaden target audience, increase brand awareness and drive revenue.
- Ownership and execution of the cross-channel marketing calendar ensuring marketing support of seasonal brand initiatives and commercial needs.
- Identify opportunities to reach new market segments and expand market share.
- Management of the marketing activation budget.
- Experience in product marketing or related roles, with a proven track record of success in developing and executing integrated marketing campaigns.
- Strong strategic thinking and analytical skills, with the ability to translate data and insights into actionable marketing strategies.
- Excellent communication, presentation, and interpersonal skills, with the ability to effectively engage and influence stakeholders at all levels of the organisation.
- Strong product marketing experience from the fashion space.
- Proven leadership experience, with the ability to inspire and motivate a team to achieve goals and drive results.
- Ability to thrive in a fast-paced environment and manage multiple priorities simultaneously.
- Ability to execute strategies with strong attention to detail.
Head of Marketing employer: Elite Associates
Contact Detail:
Elite Associates Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing
✨Tip Number 1
Network with professionals in the fashion and marketing industries. Attend industry events, webinars, or workshops to connect with potential colleagues or mentors who can provide insights into the role and company culture.
✨Tip Number 2
Research the contemporary womenswear brand thoroughly. Understand their current marketing strategies, product lines, and target audience to tailor your approach and demonstrate your knowledge during interviews.
✨Tip Number 3
Showcase your leadership skills by discussing past experiences where you successfully led a team or project. Highlight specific examples of how you motivated others and achieved results in a fast-paced environment.
✨Tip Number 4
Prepare to discuss your strategic thinking abilities. Be ready to share how you've used data and insights to inform marketing decisions and drive customer acquisition in previous roles.
We think you need these skills to ace Head of Marketing
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in product marketing and integrated campaigns. Use specific examples that demonstrate your success in driving brand awareness and customer acquisition.
Craft a Compelling Cover Letter: Write a cover letter that showcases your strategic thinking and analytical skills. Explain how your past experiences align with the responsibilities of the Head of Marketing role and how you can contribute to the company's growth.
Highlight Leadership Experience: Emphasise your leadership experience in your application. Provide examples of how you've inspired and motivated teams to achieve goals, particularly in fast-paced environments.
Showcase Communication Skills: Demonstrate your excellent communication and interpersonal skills in your application. Mention instances where you've effectively engaged and influenced stakeholders at various levels within an organisation.
How to prepare for a job interview at Elite Associates
✨Showcase Your Strategic Thinking
Be prepared to discuss your approach to developing and executing marketing strategies. Use specific examples from your past experiences to demonstrate how you've successfully driven brand awareness and customer acquisition.
✨Highlight Cross-Functional Collaboration
Since the role requires working closely with product and merchandising teams, be ready to share instances where you've effectively collaborated across departments. Emphasise your ability to engage and influence stakeholders at all levels.
✨Demonstrate Your Analytical Skills
Prepare to talk about how you've used data and insights to inform your marketing campaigns. Discuss any tools or methodologies you've employed to analyse market trends and customer behaviour.
✨Exhibit Leadership Qualities
As a Head of Marketing, you'll need to inspire and motivate your team. Share examples of how you've led teams in the past, focusing on your leadership style and how you've achieved results together.
