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- Tasks: Lead marketing strategies to boost brand awareness and customer acquisition.
- Company: Join a trendy womenswear brand making waves in the fashion industry.
- Benefits: Enjoy a dynamic work environment with opportunities for creativity and collaboration.
- Why this job: Be at the forefront of innovative marketing campaigns that drive real impact.
- Qualifications: Experience in product marketing, strong analytical skills, and proven leadership required.
- Other info: Ideal for those who thrive in fast-paced settings and love fashion.
The predicted salary is between 43200 - 72000 £ per year.
We are partnering with a contemporary womenswear brand who are looking for a Head of Commercial Marketing to drive revenue through their 360 marketing. In this role you will lead new customer acquisition through strategic partnerships and work collaboratively with the wider teams to make an impact through product marketing, using commercial insights to inform campaign focuses. The ideal candidate will have strong experience of cohesively working with wider teams in a dynamic business focused role.
Responsibilities:
- Develop and execute comprehensive marketing strategies to drive brand awareness, customer acquisition, and revenue growth across 360 marketing channels.
- Work closely with the product and merchandising teams to understand upcoming collections/key products and commercial objectives to inform marketing activity to increase sales.
- Work cross functionally with the wider business to ensure 360 marketing support for key moments that drive commercial opportunity throughout the year.
- Lead the activation of seasonal marketing campaigns through paid media, with a focus on digital first approach to drive brand awareness.
- Lead the end-to-end process of strategic partnerships, both organic and paid, to enhance brand visibility and drive effective customer acquisition.
- Plan and organise instore events to broaden target audience, increase brand awareness and drive revenue.
- Ownership and execution of the cross-channel marketing calendar ensuring marketing support of seasonal brand initiatives and commercial needs.
- Identify opportunities to reach new market segments and expand market share.
- Management of the marketing activation budget.
Requirements:
- Experience in product marketing or related roles, with a proven track record of success in developing and executing integrated marketing campaigns.
- Strong strategic thinking and analytical skills, with the ability to translate data and insights into actionable marketing strategies.
- Excellent communication, presentation, and interpersonal skills, with the ability to effectively engage and influence stakeholders at all levels of the organisation.
- Strong product marketing experience from the fashion space.
- Proven leadership experience, with the ability to inspire and motivate a team to achieve goals and drive results.
- Ability to thrive in a fast-paced environment and manage multiple priorities simultaneously.
- Ability to execute strategies with strong attention to detail.
Contact Detail:
Elite Associates Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing
✨Tip Number 1
Network with professionals in the fashion and marketing industries. Attend industry events, webinars, or workshops to connect with potential colleagues or mentors who can provide insights into the role and company culture.
✨Tip Number 2
Familiarise yourself with the latest trends in digital marketing and customer acquisition strategies, especially within the fashion sector. This knowledge will help you demonstrate your expertise during interviews and discussions.
✨Tip Number 3
Prepare to discuss specific examples of successful marketing campaigns you've led in the past. Highlight how you used data and insights to inform your strategies, as this aligns closely with the requirements of the role.
✨Tip Number 4
Research the brand thoroughly, including their current marketing efforts and product lines. Being able to speak knowledgeably about their business will show your genuine interest and help you stand out during the interview process.
We think you need these skills to ace Head of Marketing
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in product marketing and integrated campaigns. Use specific examples that demonstrate your success in driving revenue and customer acquisition.
Craft a Compelling Cover Letter: Write a cover letter that showcases your strategic thinking and analytical skills. Explain how your past experiences align with the responsibilities of the Head of Marketing role and how you can contribute to the brand's growth.
Showcase Leadership Skills: In your application, emphasise your leadership experience. Provide examples of how you've inspired and motivated teams in previous roles, particularly in fast-paced environments.
Highlight Cross-Functional Collaboration: Demonstrate your ability to work collaboratively with various teams. Mention specific instances where you've successfully partnered with product, merchandising, or other departments to achieve marketing goals.
How to prepare for a job interview at Elite Associates
✨Showcase Your Strategic Thinking
Prepare to discuss specific examples of how you've developed and executed successful marketing strategies in the past. Highlight your ability to analyse data and translate insights into actionable plans, as this is crucial for the Head of Marketing role.
✨Demonstrate Cross-Functional Collaboration
Be ready to share experiences where you've worked closely with product and merchandising teams. Emphasise your ability to collaborate across departments to drive brand awareness and revenue growth, as this will be key in the new position.
✨Highlight Leadership Skills
Discuss your leadership style and provide examples of how you've inspired and motivated teams in previous roles. The company is looking for someone who can lead effectively, so showcasing your ability to drive results through others will be beneficial.
✨Prepare for Questions on Market Expansion
Think about how you've identified new market segments in the past and the strategies you implemented to reach them. Be prepared to discuss your approach to expanding market share, as this aligns with the responsibilities of the role.
