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For Companies At a Glance
- Tasks: Lead a dynamic team in a fast-paced airport store, driving sales and delivering exceptional customer service.
- Company: Join a premium British fashion brand with a strong presence in travel retail.
- Benefits: Competitive salary, career growth, and the chance to work in a vibrant environment.
- Why this job: Perfect for confident leaders who thrive under pressure and want to make an impact.
- Qualifications: 3+ years in high-volume retail; experience leading teams is essential.
- Other info: Flexible shifts and the opportunity to work in a flagship store.
The predicted salary is between 28800 - 43200 £ per year.
We’re recruiting an Assistant Store Manager for a high-footfall airport flagship representing a well-established, premium British fashion & accessories brand. This is a fast-paced, high-visibility travel retail environment, ideal for a confident retail leader who thrives under pressure and leads from the front.
The Role
- Drive commercial performance across all KPIs including sales, conversion, ATV, UPT, labour, and shrink.
- Be a strong, visible presence on the shop floor, delivering exceptional service at pace.
- Recruit, coach, and retain high-performing talent, building a stable and engaged team.
- Maintain exceptional operational, compliance, and visual standards in line with brand expectations.
- Partner closely with the Store and Area Manager / Head Office to deliver exceptional results.
About You
- A current Assistant Store Manager or an exceptional Supervisor ready to step up.
- 3+ years experience within high-volume fashion, footwear, or accessories retail.
- Proven experience leading teams of a similar size and turnover.
- Calm, credible, and commercially strong in high-pressure environments.
- A people-first leader who values kindness, inclusivity, and individuality.
- Fully flexible to work 8-hour shifts between 4am–10pm, across all days.
What’s on Offer
- Opportunity to lead a flagship travel retail store within a premium brand.
- Airport approval process required (candidates with existing clearance highly advantageous).
If you’re an experienced retail leader ready to take on a high-energy airport boutique, this is a standout opportunity.
Assistant Store Manager in Birmingham employer: Elite Associates
Contact Detail:
Elite Associates Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Assistant Store Manager in Birmingham
✨Tip Number 1
Get to know the brand inside out! Familiarise yourself with their products, values, and customer service standards. This will help you stand out during interviews and show that you're genuinely interested in the role.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral, which is always a bonus!
✨Tip Number 3
Prepare for situational questions! Think about your past experiences and how they relate to the job description. Be ready to share specific examples of how you've led teams and driven sales in high-pressure environments.
✨Tip Number 4
Don’t forget to follow up! After your interview, send a quick thank-you email to express your appreciation for the opportunity. It shows your enthusiasm and keeps you fresh in their minds. And remember, apply through our website for the best chance!
We think you need these skills to ace Assistant Store Manager in Birmingham
Some tips for your application 🫡
Show Your Retail Passion: When writing your application, let your love for retail shine through! Share specific examples of how you've driven sales and led teams in previous roles. We want to see that you’re not just looking for a job, but that you genuinely care about the brand and the customer experience.
Tailor Your CV: Make sure your CV is tailored to the Assistant Store Manager role. Highlight your experience in high-volume fashion or accessories retail, and don’t forget to mention any KPIs you've successfully managed. We appreciate candidates who take the time to align their skills with what we’re looking for!
Be Personable in Your Cover Letter: Your cover letter is your chance to show us your personality! Talk about your leadership style and how you value inclusivity and kindness in your team. We’re looking for someone who can connect with both customers and staff, so let that shine through in your writing.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re proactive and keen to join our team!
How to prepare for a job interview at Elite Associates
✨Know Your Numbers
Make sure you’re familiar with key performance indicators (KPIs) relevant to the role, like sales conversion rates and average transaction values. Being able to discuss how you've driven these metrics in your previous roles will show that you understand the commercial side of retail.
✨Showcase Your Leadership Style
Prepare examples that highlight your leadership skills, especially in high-pressure situations. Talk about how you’ve successfully recruited, coached, and retained talent in your team, and how you maintain a positive, inclusive environment on the shop floor.
✨Visual Merchandising Matters
Since maintaining exceptional visual standards is crucial, be ready to discuss your experience with visual merchandising. Bring examples of how you’ve implemented brand standards in previous roles and how it positively impacted customer engagement and sales.
✨Flexibility is Key
Be prepared to discuss your availability and flexibility for the 8-hour shifts between 4am–10pm. Highlight any previous experience working in fast-paced environments and how you manage your time effectively to meet the demands of the role.
