Beauty Counter Manager

Counter Manager – Boutique Makeup Brand Launch | Central London

In order to make an application, simply read through the following job description and make sure to attach relevant documents.

An exciting opportunity is here for beauty lovers with soul, creativity, and leadership flair. This summer, an internationally acclaimed makeup artist is launching her cult-followed beauty brand at Liberty London — and we’re looking for a bold and inspiring Counter Manager to lead the way.

If you live and breathe colour, storytelling, and artistry — and believe beauty should be a celebration of self — this is your moment.

About the Role

As the Counter Manager for this premium beauty brand’s UK launch, you’ll be the heartbeat of the counter — building a space that feels more like a creative studio than a traditional retail environment. From guiding your team to mastering masterclasses with the founder herself, you’ll help shape the brand’s story from day one.

What You’ll Do

• Lead and develop a team of passionate artists, encouraging individuality, warmth, and excellence
• Deliver personalised service that champions self-expression and makes every client feel truly seen
• Drive sales and loyalty through storytelling, artistry, and exceptional service
• Partner closely with education, marketing, and operations teams to bring activations to life
• Maintain a visually stunning, well-run counter that reflects the creative ethos of the brand

What You’ll Bring

• Beauty retail management experience in premium or boutique environments
• A love of artistry, colour theory, and high-performance makeup
• Confidence as a storyteller and team motivator
• A nurturing, client-first mindset and a genuine passion for people
• An entrepreneurial spirit ready to grow something exciting from the ground up

This is a permanent, full-time position launching in summer 2025.

Lead the artistry. Build the culture. Be the first face of something beautiful. Apply now.