At a Glance
- Tasks: Lead a dynamic team in a new womenswear boutique and drive sales performance.
- Company: Exciting new boutique opening in West London with a focus on fashion.
- Benefits: Competitive salary, personal growth opportunities, and a supportive work environment.
- Other info: Join a collaborative culture that values creativity and teamwork.
- Why this job: Be part of shaping a brand from the ground up and make a real impact.
- Qualifications: Experience in retail management and a passion for fashion and customer service.
The predicted salary is between 25800 - 43000 £ per year.
Assistant Store Manager – Luxury Contemporary Fashion Brand
The Opportunity
An internationally recognised luxury contemporary fashion and lifestyle brand is seeking an experienced and commercially driven Manager to help lead one of its flagship UK stores.
Acting as the day-to-day floor leader of the business, this person will be responsible for delivering an elevated client experience, driving commercial performance, and building a high-performing team culture within one of the most high-profile retail destinations in the UK.
Known for blending luxury fashion and community-driven retail experiences, the brand has built a strong global following through its distinctive product offering, elevated environments, and highly curated partnerships.
This role requires someone who understands both modern fashion culture and luxury retail standards.
Key Responsibilities
- Support in the day-to-day running of the business
- Lead, motivate, and develop a large team, creating a strong performance culture with clear accountability
- Drive commercial performance across all KPIs including sales, ATV, UPT, conversion, and client retention
- Deliver a highly elevated and personalised client experience aligned with luxury service expectations
- Build long-term relationships with local clients, VICs, personal shoppers, and key store stakeholders
- Ensure the space consistently reflects the brand’s identity through exceptional standards of VM, styling, product presentation, and operational execution
- Coach the team through regular feedback, performance management, and development conversations
- Maintain strong operational control including stock management, reporting, rota planning, and compliance
- Support and execute launches, activations, and collaborative events
- Work closely with senior leadership across both the UK and global retail structure
Candidate Profile
- Previous management experience within premium, luxury, or contemporary fashion retail
- Strong understanding of both streetwear culture and luxury retail environments
- Naturally confident leadership style with the ability to build respect, accountability, and team engagement
- Commercially aware with a proven ability to drive sales performance and team results
- Passionate about fashion, styling, product storytelling, and client experience
- Able to balance a culturally connected presence with strong operational leadership
- Experienced working within fast-paced, high-profile retail environments
- Excellent communication and relationship-building skills
Why Join
This is a rare opportunity to lead a flagship location for one of the most respected names in fashion, shaping its commercial success and delivering unforgettable client experiences. You’ll join a brand that invests in its people, offering career development opportunities, generous product discounts, and access to exclusive events and benefits.
Apply now to take the next step in your luxury retail leadership career.
Assistant Store Manager in London employer: Elite Associates
Join our vibrant team at a new womenswear boutique in West London, where we prioritise a supportive and inclusive work culture that fosters personal growth and development. As an Assistant Store Manager, you'll play a pivotal role in shaping the store's success while enjoying competitive pay and opportunities for internal progression. If you're passionate about retail and eager to lead a motivated team in a dynamic environment, this is the perfect opportunity for you.
StudySmarter Expert Advice🤫
We think this is how you could land Assistant Store Manager in London
✨Tip Number 1
Network like a pro! Reach out to your connections in the retail industry, especially those who have experience in management roles. A friendly chat can lead to insider info about job openings or even a referral.
✨Tip Number 2
Show off your personality! When you get an interview, let your passion for fashion and customer service shine through. Share stories that highlight your leadership skills and how you've made a positive impact in previous roles.
✨Tip Number 3
Research the brand! Before any interview, dive deep into the boutique's values, products, and customer experience. This will help you tailor your answers and show that you're genuinely interested in being part of their team.
✨Tip Number 4
Don’t forget to follow up! After your interview, send a quick thank-you email to express your appreciation for the opportunity. It’s a simple gesture that can set you apart from other candidates.
We think you need these skills to ace Assistant Store Manager in London
Some tips for your application 🫡
Show Your Passion for Retail:When writing your application, let your enthusiasm for retail shine through! Share specific examples of your experience in the industry and how it fuels your desire to be part of our new boutique.
Tailor Your CV:Make sure your CV is tailored to the Assistant Manager role. Highlight relevant skills and experiences that align with the job description, especially your leadership and customer service abilities.
Be Personable:We love a natural people person! Use a friendly tone in your application to reflect your interpersonal skills. Remember, we’re looking for someone who can connect with both the team and customers.
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity right from the start.
How to prepare for a job interview at Elite Associates
✨Know the Brand Inside Out
Before your interview, make sure you research the boutique thoroughly. Understand its values, aesthetic, and target audience. This will not only help you answer questions more effectively but also show your genuine passion for the brand.
✨Showcase Your Leadership Skills
Prepare examples from your previous roles where you've successfully led a team or managed operations. Highlight how you motivated your team and contributed to sales performance. This will demonstrate your readiness for the Assistant Manager role.
✨Emphasise Customer Experience
Be ready to discuss how you would ensure an exceptional customer experience. Think of specific strategies you've used in the past to engage customers and handle feedback. This is crucial for a role that focuses on nurturing customer loyalty.
✨Bring Ideas to the Table
Think about innovative ideas you could contribute to enhance the store's customer journey or operational efficiency. Presenting fresh concepts during your interview shows initiative and aligns with the company's goal of continuous improvement.
