Assistant Store Manager

Assistant Store Manager

City of London Full-Time 30000 - 43000 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Lead a dynamic team and shape a new womenswear boutique from the ground up.
  • Company: Exciting new womenswear boutique in West London with a collaborative culture.
  • Benefits: Competitive salary, personal growth opportunities, and a supportive work environment.
  • Why this job: Be part of an exciting launch and make a real impact in retail.
  • Qualifications: Experience in retail management and a passion for fashion and customer service.
  • Other info: Join a creative team and thrive in a fast-paced, dynamic environment.

The predicted salary is between 30000 - 43000 £ per year.

Job Description

Assistant Boutique Manager

Location: Central London (flagship, high-footfall environment)

The Role

We are recruiting an experienced and commercially driven Assistant Store Manager for a fast-paced, high-volume flagship store in a prime London location. This is a senior ASM position, ideal for someone who is either already operating at a very strong Assistant Store Manager level or who is close to stepping up into a Store Manager role in the near future.

The store trades at high turnover, with constant footfall and a team of approximately 10 people. The successful candidate will play a key role in driving performance, leading from the front on the shop floor, and supporting the Store Manager in all aspects of people, commercial, and operational leadership.

Key Responsibilities

  • Support the Store Manager in the day-to-day running of a busy, high-volume flagship store
  • Lead, motivate, and develop a team of around 10, setting clear expectations around service, sales, and standards
  • Drive commercial performance through strong floor leadership, KPI management, and trading analysis
  • Act as a key decision-maker in the Store Manager’s absence, confidently running the business end-to-end
  • Coach and develop supervisors and senior sales associates, building a strong internal pipeline
  • Ensure exceptional customer experience in a fast-paced, pressure-driven environment
  • Maintain high standards across visual merchandising, stock control, and store operations
  • Support recruitment, onboarding, and performance management of the team

About You

  • A strong, established Assistant Store Manager with proven longevity in previous roles
  • Experience working in high-footfall, high-volume retail environments
  • Comfortable managing teams of circa 10 people in a commercial setting
  • Highly confident on the shop floor, leading by example and driving energy and pace
  • Commercially minded, KPI-focused, and able to react quickly to trading patterns
  • Ready for the next step towards Store Manager level, with clear leadership presence
  • Background in premium or high-street retail environments (not fast-fashion focused)

Why This Role

  • This is an excellent opportunity for an ambitious retail leader to sharpen their flagship experience, gain exposure to senior-level responsibility, and position themselves for a future Store Manager role within a high-profile business.

If you’re ready to take the next step in your retail leadership career, please apply with your CV.

Applicants must have the Right to Work in the UK.

Assistant Store Manager employer: Elite Associates

Join our vibrant team at a new womenswear boutique in West London, where we prioritise a supportive and inclusive work culture that fosters personal growth and development. As an Assistant Store Manager, you'll play a pivotal role in shaping the store's success while enjoying competitive pay and opportunities for internal progression. If you're passionate about fashion and delivering exceptional customer experiences, this is the perfect place to advance your retail career.
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Contact Detail:

Elite Associates Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Assistant Store Manager

✨Tip Number 1

Get to know the company inside out! Research their values, products, and recent news. This way, when you walk into that interview, you can show them you're not just another candidate but someone who genuinely cares about their brand.

✨Tip Number 2

Network like a pro! Reach out to current or former employees on LinkedIn. Ask them about their experiences and any tips they might have for landing the role. Plus, it shows your enthusiasm and initiative!

✨Tip Number 3

Practice makes perfect! Prepare for common interview questions related to retail management and customer service. Role-play with a friend or in front of the mirror to boost your confidence and refine your answers.

✨Tip Number 4

Don’t forget to follow up! After your interview, send a thank-you email expressing your appreciation for the opportunity. It’s a simple gesture that can set you apart from other candidates and keep you fresh in their minds.

We think you need these skills to ace Assistant Store Manager

Leadership Skills
Sales Performance Management
Team Training and Development
Customer Service Excellence
Communication Skills
Interpersonal Skills
Organisational Skills
Adaptability
Problem-Solving Skills
Visual Merchandising
Analytical Skills
Collaboration
Creativity
Commercial Awareness

Some tips for your application 🫡

Show Your Passion for Retail: When writing your application, let your enthusiasm for retail shine through! Share specific examples of your experience in the industry and how it has shaped your love for fashion and customer service.

Tailor Your CV to the Role: Make sure your CV highlights relevant experience that aligns with the Assistant Manager position. Use keywords from the job description to demonstrate that you understand what we're looking for and how you fit the bill.

Be Personable and Engaging: Remember, we’re looking for someone who can connect with customers and lead a team. Use a friendly tone in your application to show off your interpersonal skills and ability to create a positive store culture.

Apply Through Our Website: We encourage you to apply directly through our website for the best chance of being noticed. It’s the easiest way for us to keep track of your application and get back to you quickly!

How to prepare for a job interview at Elite Associates

✨Know the Brand Inside Out

Before your interview, make sure you research the boutique thoroughly. Understand its values, aesthetic, and target audience. This will not only help you answer questions more effectively but also show your genuine passion for the brand.

✨Showcase Your Leadership Skills

Prepare examples from your previous roles where you've successfully led a team or handled challenging situations. Highlight your ability to motivate others and drive sales performance, as these are key aspects of the Assistant Manager role.

✨Emphasise Customer Experience

Be ready to discuss how you would ensure an exceptional customer experience. Think of specific strategies you could implement to create a warm and engaging atmosphere, and be prepared to share past experiences where you’ve excelled in customer service.

✨Bring Ideas to the Table

Think about innovative ideas that could enhance the customer journey or improve store performance. Presenting fresh concepts during your interview will demonstrate your proactive nature and commitment to contributing to the store's success.

Assistant Store Manager
Elite Associates
Location: City of London

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