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- Tasks: Lead mobile growth strategy and manage high-performance app campaigns across global markets.
- Company: Fast-growing digital entertainment group in the iGaming sector.
- Benefits: £45-60k salary, hybrid work model, private healthcare, and 24 days holiday.
- Why this job: Shape app marketing strategies and drive user engagement in a dynamic environment.
- Qualifications: 4 years in mobile performance marketing with hands-on experience in key UA channels.
- Other info: Collaborative culture with opportunities for career development and mentoring.
The predicted salary is between 45000 - 60000 £ per year.
Ready to take ownership of mobile growth strategy across multiple international markets? This role is ideal for someone who loves leading high-performance app campaigns, managing budgets, and driving user acquisition, engagement, and lifetime value at scale.
BENEFITS: £45-60k, 10% annual bonus, Hybrid model (three days in the office in central London), Private healthcare, life insurance, and pension, 24 days holiday increasing with service, Collaborative culture, regular team events, and career development pathways.
You will play a key role in shaping and executing app marketing strategy across major global markets, working closely with senior stakeholders and cross-functional teams. Expect to take responsibility for full-funnel mobile performance, driving installs and engagement through platforms such as DSPs, Apple Search Ads, Google App campaigns, and paid social. You will lead performance optimisation, direct external partners, oversee reporting, and explore new channels to scale acquisition. Alongside this, you will support wider mobile projects including creative testing, ASO, in-app activity, attribution, fraud prevention, and conversion optimisation.
The role suits someone who blends strategic thinking with hands-on execution, thrives in a data-led environment, and enjoys mentoring junior talent while collaborating with international colleagues.
The company is an established and fast-growing digital entertainment group within the iGaming sector with multiple consumer brands across global regulated markets. Known for innovation, product-first thinking, and strong investment in mobile growth, they offer the chance to work in a performance-focused team where ideas move quickly and autonomy is encouraged.
Key Requirements:
- 4 years’ experience in mobile performance marketing
- Proven success scaling app campaigns in competitive markets
- Hands-on experience across key UA channels: Apple Search, Google App campaigns, paid social, DSPs, and ad networks
- Skilled at monitoring KPIs such as CPA, conversion rate, and LTV and using insights to optimise
- Strong experience with mobile measurement and attribution tools (e.g. AppsFlyer)
- Confident working with multiple regions and stakeholders
- Comfortable managing budgets, forecasting performance, and producing clear insight-led reporting
- Strong organisational skills with the ability to oversee multiple campaigns simultaneously
Nice to Have:
- Exposure to LATAM or European app marketing
- Previous experience with the iGaming industry
- Experience with in-app optimisation, automation tools, or fraud prevention platforms
- Agency background or fast-paced digital experience
- Experience building testing plans and creative frameworks
If this sounds like your next step and you would like to be considered, please apply and Emma will be in touch if your application is successful.
Eligo Recruitment is acting as an Employment Business in relation to this vacancy. Eligo is proud to be an equal opportunity employer dedicated to fostering diversity and creating an inclusive and equitable environment for employees and applicants. We actively celebrate and embrace differences, including but not limited to race, colour, religion, sex, sexual orientation, gender identity, national origin, veteran status, and disability. We encourage applications from individuals of all backgrounds and experiences and all will be considered for employment without discrimination. At Eligo Recruitment, diversity, equity and inclusion is integral to achieving our mission to ensure every workplace reflects the richness of human diversity.
Mobile Marketing Manager employer: Eligo Recruitment
Contact Detail:
Eligo Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Mobile Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your successful app campaigns and performance metrics. This will help you stand out during interviews and demonstrate your hands-on experience.
✨Tip Number 3
Prepare for interviews by researching the company and its mobile marketing strategies. Be ready to discuss how you can contribute to their growth and share insights from your previous experiences that align with their goals.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Mobile Marketing Manager
Some tips for your application 🫡
Show Off Your Experience: Make sure to highlight your 4 years of experience in mobile performance marketing. We want to see how you've scaled app campaigns and what specific channels you've worked with, like Apple Search Ads and Google App campaigns.
Be Data-Driven: Since this role thrives in a data-led environment, don’t forget to mention your skills in monitoring KPIs and using insights for optimisation. We love candidates who can back up their strategies with solid data!
Tailor Your Application: Take the time to tailor your application to our job description. We appreciate when applicants connect their past experiences directly to the responsibilities listed, especially around budget management and performance optimisation.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you’re considered for this exciting opportunity with us at StudySmarter!
How to prepare for a job interview at Eligo Recruitment
✨Know Your Numbers
Make sure you’re familiar with key performance indicators like CPA, conversion rates, and LTV. Be ready to discuss how you've used these metrics to optimise campaigns in the past. This shows you’re not just a strategist but also someone who can dive into the data.
✨Showcase Your Campaign Success
Prepare specific examples of app campaigns you've scaled successfully. Highlight the channels you used, the budgets you managed, and the results you achieved. This will demonstrate your hands-on experience and ability to drive user acquisition.
✨Understand the Market Landscape
Research the iGaming sector and the company’s position within it. Be prepared to discuss trends in mobile marketing, especially in international markets. This will show that you’re proactive and genuinely interested in the role and the industry.
✨Be Ready to Collaborate
Since this role involves working with cross-functional teams, think of examples where you’ve successfully collaborated with others. Whether it’s mentoring junior talent or working with stakeholders, showing your teamwork skills will be crucial.
