At a Glance
- Tasks: Lead the development of innovative AdTech solutions and mentor engineering teams.
- Company: Rapidly scaling SaaS company transforming eCommerce marketing.
- Benefits: Competitive salary, bonus, equity options, and flexible hybrid working.
- Other info: Join a collaborative culture with excellent growth opportunities.
- Why this job: Shape the future of advertising technology and make a real impact.
- Qualifications: Significant experience in software engineering, especially with Go and AdTech.
Location: West Midlands (Hybrid)
Salary: Competitive + Bonus + Equity Options
Type: Full-time, Permanent
Build the Future of eCommerce Growth. We're partnering with a rapidly scaling SaaS technology company transforming how eCommerce brands acquire, engage and retain customers. Following significant growth and investment, we're looking for a Principal Software Engineer to help shape the next generation of our advertising and marketing technology platform. This is a strategic technical leadership role where you'll influence architecture, mentor engineering teams, and drive the development of high-scale systems processing significant advertising and customer data volumes across multiple digital channels.
If you've built AdTech platforms, worked with advertising APIs, and enjoy solving complex distributed systems challenges, we'd love to speak with you.
The Role
As a Principal Engineer, you'll provide technical leadership across multiple engineering teams while remaining hands-on with architecture and critical development initiatives. You'll play a key role in evolving a platform that integrates deeply with major advertising ecosystems, helping merchants optimise campaign performance and maximise customer acquisition ROI.
Key Responsibilities
- Lead the architecture and design of highly scalable cloud-native systems.
- Drive technical strategy and engineering best practices across the organisation.
- Build and optimise backend services using Go.
- Design and develop integrations with major advertising platforms and APIs.
- Collaborate with Product, Data, and Commercial teams to deliver innovative AdTech capabilities.
- Mentor senior engineers and contribute to engineering leadership.
- Champion performance, reliability, security, and observability across the platform.
- Influence technology decisions and long-term platform evolution.
What We're Looking For
Essential Experience
- Significant experience in a Principal, Staff, Lead, or Senior Software Engineering role.
- Strong commercial experience with Go (Golang).
- Experience building and scaling distributed SaaS platforms.
- Strong cloud experience, ideally with Google Cloud Platform (GCP).
- Experience working within AdTech, MarTech, Performance Marketing, or Digital Advertising environments.
- Hands-on experience integrating with advertising platforms and APIs.
Advertising Platform Experience
We're particularly interested in candidates with experience of:
- Google Ads (highly desirable)
- Microsoft Advertising / Bing Ads (highly desirable)
- Meta (Facebook & Instagram Ads)
- TikTok Ads
- Other paid media and programmatic advertising platforms
Additional Skills
- Experience with React and modern frontend development.
- Event-driven and microservices architectures.
- Data-intensive systems and analytics platforms.
- CI/CD, Infrastructure as Code, and modern engineering practices.
- Strong stakeholder management and technical communication skills.
Nice to Have
- Experience within eCommerce technology platforms.
- Exposure to customer acquisition, attribution, campaign optimisation, or marketing analytics products.
- Experience operating at hyper-growth scale.
- Previous involvement in platform modernisation or large-scale technical transformation initiatives.
Why Join?
- Join a genuine high-growth SaaS success story.
- Work on technically challenging products at significant scale.
- Influence business-critical architecture and technology decisions.
- Collaborative, engineering-led culture.
- Competitive salary, bonus, and equity opportunity.
- Flexible hybrid working in the West Midlands.
If you're passionate about building world-class AdTech platforms and want to play a pivotal role in a scaling technology business, we'd love to hear from you.
Eligo Recruitment is acting as an Employment Business in relation to this vacancy. Eligo is proud to be an equal opportunity employer dedicated to fostering diversity and creating an inclusive and equitable environment for employees and applicants. We actively celebrate and embrace differences, including but not limited to race, colour, religion, sex, sexual orientation, gender identity, national origin, veteran status, and disability. We encourage applications from individuals of all backgrounds and experiences and all will be considered for employment without discrimination. At Eligo Recruitment diversity, equity and inclusion is integral to achieving our mission to ensure every workplace reflects the richness of human diversity.
Tech Lead in Birmingham employer: Eligo Recruitment Ltd
Join a rapidly scaling SaaS technology company in the West Midlands, where you'll have the opportunity to lead and influence the architecture of cutting-edge AdTech platforms. With a collaborative, engineering-led culture, competitive salary, and flexible hybrid working arrangements, this role offers significant growth opportunities and the chance to work on technically challenging products that make a real impact in the eCommerce space.
StudySmarter Expert Advice🤫
We think this is how you could land Tech Lead in Birmingham
✨Join Local Tech Meetups
Get out there and mingle with fellow developers by joining local tech meetups. It’s a fantastic way to meet people who might be working at Eligo Recruitment Ltd or know someone who does. Plus, you can pick up some trendy tech skills and trends while you're at it!
✨Contribute to Open Source Projects
Show off your coding chops by jumping into open-source projects. Not only does this give you practical experience, but it also gets you noticed in the dev community. You'll create a killer portfolio that speaks volumes about your skills to Eligo Recruitment Ltd.
✨Tap into Online Developer Communities
Don’t underestimate the power of online developer communities like GitHub, Stack Overflow, and even Reddit. Participate in discussions, share your projects, and build your visibility. We can often find opportunities through these channels that can lead to a full-time gig at companies like Eligo Recruitment Ltd.
✨Explore Job Boards Specifically for Tech Roles
Keep your eyes peeled on job boards that focus on tech roles. Sites like TechCareers or Stack Overflow Jobs can often have listings for companies like Eligo Recruitment Ltd that might not show up on broader job sites. Make it a habit to check these regularly, and don’t hesitate to apply directly through our website!
We think you need these skills to ace Tech Lead in Birmingham
Some tips for your application 🫡
Show off your coding skills:When applying for a software engineering role, it's super important to showcase your coding skills. Make sure your CV includes your tech stack, any relevant programming languages you’re comfortable with, and examples of projects you've worked on. If you have a GitHub profile, link it up! We love to see code in action.
Tailor your portfolio:For a full-time role, we’d expect to see some solid examples of your work in your portfolio. Make sure to include at least two or three projects that highlight your problem-solving skills and your ability to work with different technologies. Focus on the projects that are most relevant to the position at Eligo Recruitment Ltd.
Craft a killer cover letter:Your cover letter is your chance to stand out—make it personal! Explain why you want to work at Eligo Recruitment Ltd and how your skills align with the role. Show us your passion for software development. We dig enthusiastic candidates who understand the value of collaboration and continuous learning!
Be clear and concise:When it comes to writing your CV and cover letter, clarity is key. Avoid jargon that could confuse us and stick to simple, direct language. Highlight your achievements with quantifiable results where possible, and keep everything easy to read. A well-organised application goes a long way!
How to prepare for a job interview at Eligo Recruitment Ltd
✨Brush Up on Your Coding Skills
For a full-time software engineering role, it's crucial that we stay sharp with our coding abilities. Expect technical questions that might involve solving problems on the spot or discussing algorithms. Practise on platforms like LeetCode or HackerRank to get comfortable with the types of questions that often come up.
✨Know Your Tools and Frameworks
Make sure we’re well-acquainted with the tools and technologies listed in the job description. Familiarise ourselves with any specific frameworks or programming languages mentioned. If Eligo Recruitment Ltd uses React or Node.js, for instance, be ready to discuss how we’ve used them in previous projects or coursework.
✨Showcase Your Projects
Bring along a portfolio that highlights our best work. This could be code samples, GitHub repositories, or any side projects we’ve built. Make sure we can talk through our thought process for each project, especially the challenges we faced and how we solved them—this shows our problem-solving skills in action.
✨Prepare for Behavioural Questions
While technical skills are key, full-time positions also require cultural fit. Be ready to discuss our previous experiences and how we handle teamwork, conflict, and deadlines. Brush up on the STAR method—Situation, Task, Action, Result—to clearly articulate our past experiences when discussing how we've contributed to a team.
