Social Media Manager in London

Location: Holborn, London

Brand: Bed Head by TIGI

Type: Permanent

Closing date: 22nd January 2026

About Elida Beauty

Elida Beauty is a Global Personal Care Business. We proudly support and nurture our portfolio of iconic brands globally. Our ambition is to remix classic beauty brands for a new generation, making them even bigger beauty hits than they were the first time around, to drive accelerated growth and value creation. Driven by creativity and agility, we unleash the true potential of beloved brands, ‘Re‑Founding’ them using a start‑up mentality that always ‘finds a way’. Elida Beauty is part of the Yellow Wood Partners portfolio of companies, a private equity company that invests exclusively in the consumer industry.

About Bed Head

Bed Head was born to be bold. From the club to the salon to the streets, we’ve always been loud, unapologetic, and ahead of the curve. Now we’re rewriting the rules of social, and we need a disruptive, culture‑obsessed, algorithm‑hacking Social Media pro to lead the charge.

The Role & Responsibilities

This isn’t your standard social media job. We’re looking for a digital renegade with a sixth sense for trends, a killer creative instinct, and the guts to challenge the norm. You’ll take charge of our social presence globally, focusing on the US and UK, working closely with our global marketing team to execute a social‑first strategy that drives relevance, reach, and radical engagement. You won’t just “post and hope.” You’ll own the algorithm, hijack trends before they peak, and turn scrolls into sales.

What You’ll Do

• Lead the end‑to‑end social strategy and day‑to‑day channel management for Bed Head across TikTok, Instagram, YouTube Shorts, and emerging platforms (US & UK focus)
• Create a content plan that stops thumbs and gets shared
• You won’t just write copy. You’ll create the content (planning, shooting, captioning) that will shape conversations, drive clicks, and champion creativity.
• Own and activate the brand’s social content calendar.
• Analyse data, break the algorithm, and rebuild it in our image on a test‑and‑learn streak.
• Collaborate with creators, hair stylists, disruptors, and rebels to amplify our voice.
• Set the tone for a brand that builds a community of likeminded people.
• Turn trends into campaigns and memes into movement.
• Be a bridge between culture and commerce with our key beauty retailers.
• Build and manage a community of like‑minded hair lovers across the world.

Marketing

• Work cross‑functionally with key stakeholders (e.g. creative and media agencies, marketing, commercial, CMI) to ensure projects are delivered on time and effectively
• Monitor benchmarks for measuring impact of social programmes & analyse effectiveness to maximise results
• Monitor and report on social budgets and KPIs
• In partnership with Head of Brand in US and UK, manage the overarching marketing calendar to drive alignment across global markets

Skills & Experience

• A social‑first content assassin with 4+ years of experience (agency or brand)
• Deep understanding of Gen Z, digital culture, and what makes TikTok tick
• Obsessed with short‑form video and native storytelling
• Extremely Creative – but data fluent. You know what works and why.
• You’re not just good with people – you’re great with planning – you know your way around social planning tools.
• Has a global mindset and can work across time zones.
• Comfortable moving fast, making bold calls, and owning the outcome.
• Have Bag, will Travel for IRL events (up to 20% of the time)
• Passionate about beauty, hair, fashion or music? Even better.

Our Mission

We are committed to revolutionizing our manufacturing, packaging, and distribution processes to benefit our people and our planet. Our re‑mixes democratize beauty by ensuring our products cater to all skin types and hair textures. We are for the many, not the few. Because we want everyone on the beauty dance floor.

Diversity at Elida Beauty

Diversity at Elida Beauty is about inclusion, embracing differences, creating possibilities, and growing together for better business performance. We embrace diversity in our workforce. This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity.

Apply

Please apply online. Your application will be reviewed against our requirements, and we will be in touch to provide you with an update on the status of your application. If you are currently an Elida Beauty Employee, by applying for this vacancy, you are confirming that you have made your Line Manager aware of your application and you are eligible to apply for new internal opportunities.

Seniority level: Associate

Employment type: Full‑time

Job function: Marketing

Industries: Personal Care Product Manufacturing