Senior Brand Manager - Consumer Execution Lead

At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our employees worldwide work to discover and bring life-changing medicines to those in need, improve disease understanding and management, and give back through philanthropy and volunteerism. We prioritize our efforts and put people first. We’re seeking individuals committed to making a difference globally.

Location: UK, Lily House, Basingstoke

Reports to: Customer Execution Lead, Northern European Hub

Hybrid/Remote: Hybrid

About the Role

The Consumer Execution Lead develops and executes consumer-facing initiatives to enhance healthcare experiences across patient journeys. This role involves partnering with brand teams and cross-functional partners to embed a consumer mindset throughout the organization.

• Develop annual marketing plans and budgets for assigned brands.
• Collaborate with internal teams (Marketing, Digital, Sales, Medical Affairs, Legal) and external partners (Agencies, Vendors) to create multi-channel campaigns (print, digital, email, social media, video).
• Oversee creative development, production of collateral, videos, websites, and ensure timely, budget-conscious delivery.
• Work with Medical Affairs to develop scientific content suitable for various audiences.
• Manage new asset launches, including planning, implementation, communication, training, and evaluation.
• Monitor competitive landscape and adapt strategies accordingly.
• Identify opportunities to increase patient access through advocacy.
• Ensure compliance with corporate standards and FDA regulations.
• Build and maintain relationships with Key Opinion Leaders, professional organizations, and advocacy groups.

Key Responsibilities

• Communication: Effectively convey complex ideas and strategies to diverse teams and stakeholders.
• Collaboration: Work effectively across functions to implement new processes and embed the consumer voice organization-wide.
• Technology: Stay updated on emerging marketing technologies and trends to enhance educational efforts.
• Campaign Management: Plan, execute, and optimize multi-channel educational campaigns.
• Data Analysis: Use analytics to measure campaign performance and inform improvements.
• Budgeting: Manage budgets to maximize ROI and consumer impact.
• Performance Tracking: Establish KPIs, report on campaign effectiveness, and provide insights.

Qualifications

• Bachelor’s degree in Marketing, Business, or related field.
• Over 5 years of experience in consumer marketing, preferably DTC, with agency management experience.
• Strong strategic, leadership, and team management skills.
• Deep knowledge of digital marketing channels, technologies, and analytics.
• Excellent communication and interpersonal skills.
• Effective project management skills, capable of handling multiple projects in fast-paced settings.
• Results-driven with a focus on measurable outcomes.

Embracing Diversity

We value diversity and respect individual differences. Lilly is committed to providing accommodations for applicants with disabilities. To request assistance, please complete our Workplace Accommodation Form. We do not discriminate based on age, race, gender, or other protected statuses.