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- Tasks: Lead user growth and optimize campaigns for a thrilling freemium game.
- Company: Join a dynamic startup studio with big ambitions in the gaming industry.
- Benefits: Work in a vibrant environment with opportunities for creativity and impact.
- Why this job: Be part of a young team driving innovation and user engagement in gaming.
- Qualifications: Experience in user acquisition or performance marketing, especially in gaming.
- Other info: Remote work options available; apply by sending your resume to dan@eleven-eleven.io.
The predicted salary is between 43200 - 72000 £ per year.
Summary: Make your application after reading the following skill and qualification requirements for this position. We\’re seeking an experienced Lead of User Acquisition to drive user growth and campaign performance for a startup studio working on an exciting freemium game. Based in the UK or the London office, you\’ll be responsible for strategy, optimize UA channels, and report to C-Level. If you want to work in a young studio with lots of ambition then this is for you. Responsibilities: User Growth : Design and manage advertising strategies to exceed monthly user growth targets. Cost Optimization : Deliver effective campaigns balancing cost-per-acquisition (CPA) with lifetime value (LTV). Performance Testing : Conduct continuous testing and data-driven optimizations. Channel Expansion : Identify and scale new acquisition channels. Strategic Planning : Align UA strategies with growth targets and scale campaigns across platforms like Facebook, Google, TikTok, and Unity Ads. Budget Tracking : Collaborate with finance teams to ensure ROI-focused budget management. Essential Skills: Experience : Experience in UA or performance marketing for freemium/iAP-driven apps, preferably in gaming. Expertise : Hands-on experience in campaign management and optimization. Mindset : A growth-focused, ambitious individual comfortable in a dynamic and startup environment. Channel Knowledge : Deep understanding of mobile gaming acquisition strategies, including social media and programmatic marketing. To apply, please submit your resume to dan@eleven-eleven.io. Qualified applicants will be contacted for interviews.
Lead of User Acquisition employer: Eleven Eleven
Contact Detail:
Eleven Eleven Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Lead of User Acquisition
✨Tip Number 1
Familiarize yourself with the latest trends in user acquisition, especially in the gaming industry. Understanding what strategies are currently working can give you an edge during discussions with our team.
✨Tip Number 2
Network with professionals in the gaming and user acquisition space. Engaging with others in the industry can provide insights and potentially lead to referrals that might help your application stand out.
✨Tip Number 3
Prepare to discuss specific campaigns you've managed in the past. Be ready to share metrics and outcomes that demonstrate your ability to drive user growth and optimize costs effectively.
✨Tip Number 4
Showcase your understanding of various UA channels like Facebook, Google, and TikTok. Being able to articulate how you would approach channel expansion will be crucial in impressing us during the interview.
We think you need these skills to ace Lead of User Acquisition
Some tips for your application 🫡
Tailor Your Resume: Make sure to customize your resume to highlight your experience in user acquisition and performance marketing, especially in the gaming sector. Use specific metrics to showcase your achievements.
Craft a Compelling Cover Letter: Write a cover letter that reflects your passion for user growth and your understanding of the freemium model. Mention your familiarity with platforms like Facebook, Google, and TikTok, and how you can contribute to the startup's ambitions.
Showcase Relevant Experience: In your application, emphasize any hands-on experience you have with campaign management and optimization. Provide examples of successful campaigns you've led and the impact they had on user acquisition.
Highlight Your Analytical Skills: Since the role involves performance testing and data-driven optimizations, make sure to mention your analytical skills. Discuss any tools or methodologies you use to track and analyze campaign performance.
How to prepare for a job interview at Eleven Eleven
✨Showcase Your Experience
Be ready to discuss your previous experience in user acquisition and performance marketing, especially in the gaming sector. Highlight specific campaigns you've managed and the results achieved.
✨Demonstrate Data-Driven Decision Making
Prepare examples of how you've used data to optimize campaigns. Discuss your approach to performance testing and how it has led to improved user growth and cost optimization.
✨Understand the Company’s Goals
Research the startup studio and understand their vision and goals. Be prepared to align your strategies with their objectives and suggest how you can contribute to their user growth.
✨Familiarize Yourself with Acquisition Channels
Brush up on the latest trends and best practices in mobile gaming acquisition strategies. Be ready to discuss how you would approach channel expansion and which platforms you believe are most effective.
