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- Tasks: Drive impactful paid social campaigns and optimise digital marketing strategies.
- Company: Join a not-for-profit organisation dedicated to making a difference.
- Benefits: Flexible hours, family-friendly policies, and professional development opportunities.
- Why this job: Be part of a dynamic team and see your work make a real impact.
- Qualifications: Experience in digital marketing and a passion for paid social strategies.
- Other info: Collaborative environment with opportunities for growth and learning.
The predicted salary is between 36000 - 60000 £ per year.
Are you the sort of digital marketer who lives for paid social campaigns that actually get results? Elevation Recruitment Group - Marketing Division are excited to be working exclusively with a public sector, not for profit organisation.
Role: Digital Marketing Officer– Paid Search- Wakefield
Working Hours: Monday – Friday 37 hours per week- flexible hours with core hours being 10am-4pm
- Family friendly policies
- Cycle to work scheme
- Employee Assistance Programme
- Salary sacrifice car scheme
- Access to Occupational Health Service
- Discounted sports and leisure memberships
- Commitment to staff development and training
General overview: As a key member of our Digital Marketing team, you will play a central role in delivering our paid search strategy across Google Ads, Microsoft Ads, Google Shopping, and key paid social channels. Working closely with the Search Marketing Manager and our paid media agency, you’ll help plan, build, optimise and report on campaigns that drive measurable results (for Google & Microsoft). You’ll also gain hands on experience creating and optimising ads for paid social channels in house. Alongside the PPC focus, you’ll also support with onsite content updates and landing page improvements to enhance campaign performance.
Responsibilities:
- Paid Search: Collaborate with our Paid Search agency to develop ad copy, revise keyword lists, brief in campaign assets and review weekly performance.
- Plan, create, manage and optimise paid social campaigns across key social channels, carrying out research, planning campaign activity, recommending suitable channels and ad formats, building ads, monitoring performance and reporting back on key metrics.
- Monitor daily performance across paid search channels and provide actionable insights and recommendations to improve ROI.
- Lead in the production of regular paid social audits; researching competitors and assessing paid social platforms for new opportunities and areas for improvement.
- Support with tracking set up and pixel management to ensure accurate reporting.
- Assist with A/B testing across paid ads and website CRO activity to enhance user journeys.
- Use analytics software to prepare regular performance reports against agreed KPIs, and highlight key trends and opportunities.
- Support the Search Marketing Manager with budget tracking and forecasting.
Website Content Support:
- Implement onsite content updates and landing page amendments to support with Pay-per-Click (PPC) and Search Engine Marketing (SEM) performance.
- Collaborate with relevant wider marketing colleagues to optimise campaign pages for conversion.
- Maintain planning documents for website content schedules and paid channel activity.
- Work collaboratively with the Search Marketing Manager and external agencies to ensure alignment with organic SEO and paid search channels and activities.
Core competencies: Digital generalist who has exposure across all areas of digital. Experience of executing a paid social strategy. Digital agency background would be ideal.
Digital Marketing Executive in Wakefield employer: Elevation Recruitment Group
Contact Detail:
Elevation Recruitment Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Executive in Wakefield
✨Tip Number 1
Network like a pro! Reach out to your connections in the digital marketing world, especially those who work in paid search or social campaigns. A friendly chat can lead to insider info about job openings that aren't even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best paid social campaigns and results. This will give potential employers a taste of what you can do and set you apart from the crowd.
✨Tip Number 3
Prepare for interviews by brushing up on the latest trends in digital marketing. Be ready to discuss how you would approach their specific paid search strategy and bring fresh ideas to the table.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Digital Marketing Executive in Wakefield
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Digital Marketing Executive role. Highlight your experience with paid social campaigns and any relevant metrics that showcase your success. We want to see how you can drive results!
Craft a Compelling Cover Letter: Your cover letter should tell us why you're passionate about digital marketing and how your skills align with our needs. Share specific examples of campaigns you've worked on and the impact they had. Let your personality shine through!
Showcase Your Skills: In your application, don’t forget to mention your familiarity with tools like Google Ads and Microsoft Ads. If you’ve got experience with A/B testing or analytics software, make sure to include that too. We love data-driven marketers!
Apply Through Our Website: We encourage you to apply directly through our website for the best chance of getting noticed. It’s super easy, and we’ll be able to review your application quickly. Don’t miss out on this opportunity!
How to prepare for a job interview at Elevation Recruitment Group
✨Know Your Paid Search Inside Out
Make sure you brush up on your knowledge of Google Ads, Microsoft Ads, and paid social channels. Be ready to discuss specific campaigns you've worked on, what strategies you used, and the results you achieved. This will show that you're not just familiar with the tools, but that you can use them effectively.
✨Showcase Your Analytical Skills
Since the role involves monitoring performance and providing actionable insights, be prepared to talk about how you've used analytics software in the past. Bring examples of reports you've created and how your insights led to improved ROI. This will demonstrate your ability to turn data into actionable strategies.
✨Be Ready for A/B Testing Discussions
A/B testing is crucial in digital marketing, so come armed with examples of tests you've conducted. Discuss what you tested, the hypotheses behind your tests, and the outcomes. This shows that you understand the importance of optimisation and are proactive in improving campaign performance.
✨Collaborative Mindset is Key
This role requires working closely with various teams, so highlight your experience in collaboration. Share examples of how you've worked with agencies or other departments to achieve common goals. Emphasising your teamwork skills will show that you're a good fit for their collaborative culture.
