At a Glance
- Tasks: Lead social media strategy, create engaging content, and manage community interactions.
- Company: Join an iconic gambling and betting business with a rich heritage.
- Benefits: Enjoy hybrid working, performance bonuses, generous holiday, and a solid pension plan.
- Other info: Opportunity to work with influencers and engage during live events.
- Why this job: Be part of a dynamic team modernising digital presence while celebrating brand heritage.
- Qualifications: 3-5 years in social media management, preferably in sports or gambling.
The predicted salary is between 28000 - 42000 £ per year.
Salary: £35,000 DOE
Hours: 9am - 5pm Monday - Friday
Company & personal performance bonus – Up to 10% of salary
~ 25 days holiday + Bank Holidays
~ Hybrid working - 3 Office days / 2 WFH
~ Pension – Employee 6% & Employer 8% contribution
~ Life Insurance – 3 x Annual salary
Elevation Recruitment are excited to be exclusively recruiting for an iconic gambling and betting business. We are seeking a highly motivated and experienced social media manager with a strong background in the gambling or sporting industry, to lead and implement the social media strategy. This is focussed around enhancing brand awareness, customer engagement, and driving acquisition through compelling content, storytelling and community management. The role will ensure the heritage is celebrated while modernising its digital presence to appeal to a new and existing audience.
Strategy and Planning- In conjunction with the Head of Marketing, develop and execute a result-driven social media strategy aligned with broader marketing and business goals.
- Manage a content calendar across all social platforms (Facebook, Instagram, Twitter/X, YouTube, TikTok and LinkedIn).
- Set performance targets and KPIs for social media activity.
- Oversee the creation of engaging, brand-aligned content including copy, images, video and stories.
- Create content with in-house design and external agencies that align to the brand and ensures quality control.
- Manage the day-to-day community engagement across platforms, fostering a positive, active online presence.
- Monitor social sentiment and respond to customer queries or concerns in a timely, brand-appropriate manner.
- Track and report on social media performance, using insights to refine content and strategy.
- Use tools such as Meta Business Suite, to manage, schedule and report on content.
- Collaborate with brand, product, customer service and operations to align messaging and campaigns.
- Coordinate with commercial partners, talent and influencers for co-branded content and campaigns.
- Ensure all social content is fully compliant with ASA, CAP, and gambling advertising regulations.
- Build and manage a compliance approval process to ensure social media communications are quality checked and can be audited as and when required.
- Uphold and protect the brand tone of voice, and visual identity across all platforms.
3-5 years of experience managing social media for a consumer brand, ideally in sport, entertainment, or gambling.
~ Experience in creating social media content and working with creative teams.
~ Ability to handle real-time engagement during live events and high-pressure moments.
~ Understanding of UK gambling regulations and responsible marketing practices.
~ Passion for sports and digital culture.
Virtual Social Media Manager in Liverpool employer: Elevation Recruitment Group
As a leading name in the gambling and betting industry, our company offers an exciting opportunity for a Virtual Social Media Manager to thrive in a dynamic and innovative environment. With a strong focus on employee well-being, we provide competitive salaries, generous holiday allowances, and a hybrid working model that promotes work-life balance. Our culture encourages creativity and collaboration, ensuring that you have the support and resources needed for professional growth while making a meaningful impact on our brand's digital presence.
Contact Details:
Elevation Recruitment Group Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Virtual Social Media Manager in Liverpool
✨Tip Number 1
Familiarise yourself with the latest trends in social media, especially within the gambling and sports sectors. This will not only help you understand the audience better but also allow you to showcase your knowledge during interviews.
✨Tip Number 2
Engage with the brand's current social media channels. Comment on posts, share content, and participate in discussions to demonstrate your genuine interest and understanding of their community.
✨Tip Number 3
Prepare examples of successful social media campaigns you've managed in the past, particularly those that align with the gambling or sports industries. Be ready to discuss the strategies you used and the results achieved.
✨Tip Number 4
Network with professionals in the gambling and sports marketing fields. Attend industry events or join relevant online groups to connect with others and gain insights that could be beneficial for your application.
We think you need these skills to ace Virtual Social Media Manager in Liverpool
Some tips for your application 🫡
Tailor Your CV:Make sure your CV highlights relevant experience in social media management, particularly within the gambling or sporting industry. Use specific examples of campaigns you've managed and their outcomes.
Craft a Compelling Cover Letter:Write a cover letter that showcases your passion for sports and digital culture. Explain how your background aligns with the company's goals and how you can contribute to enhancing their brand awareness and customer engagement.
Showcase Your Content Creation Skills:Include samples of your previous social media content, such as posts, videos, or campaigns. This will demonstrate your ability to create engaging and brand-aligned content, which is crucial for this role.
Highlight Analytical Skills:Mention any experience you have with tracking and reporting on social media performance. Discuss tools you've used, like Meta Business Suite, and how you've used insights to refine strategies and improve engagement.
How to prepare for a job interview at Elevation Recruitment Group
✨Showcase Your Industry Knowledge
Make sure to demonstrate your understanding of the gambling and sporting industry during the interview. Discuss recent trends, regulations, and how they impact social media strategies. This will show that you are not only passionate about the role but also well-informed.
✨Prepare a Content Calendar Example
Bring along a sample content calendar that you’ve created in the past or draft one tailored to the company’s needs. This will illustrate your organisational skills and ability to plan engaging content across various platforms.
✨Highlight Community Management Skills
Be ready to discuss your experience with community management. Share specific examples of how you've engaged with audiences, handled customer queries, and fostered a positive online presence. This is crucial for the role.
✨Familiarise Yourself with Compliance Regulations
Since the role involves compliance with ASA and CAP regulations, brush up on these guidelines before the interview. Being able to speak knowledgeably about compliance will set you apart as a candidate who understands the importance of responsible marketing.
