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- Tasks: Drive PR activities and create compelling content to boost brand visibility.
- Company: Respected healthcare group in the heart of York.
- Benefits: Full-time role with opportunities for professional growth and development.
- Why this job: Make a real impact in the veterinary sector while building strong media relationships.
- Qualifications: Five years in consumer PR with excellent communication skills.
- Other info: Dynamic environment with a focus on teamwork and creativity.
The predicted salary is between 36000 - 60000 £ per year.
Our client is a respected group of practices and healthcare businesses in the heart of York, looking to build brand awareness and visibility among consumers and the public.
Responsibilities:
- Drive PR and B2C PR activity in the UK and Ireland, support the PR and Communications Director on crisis communications and sensitive issues.
- Write compelling, on-brand copy: press releases, media statements, pitches, website stories, blogs.
- Develop and maintain strong journalist and influencer relationships across national, trade, and regional media.
- Plan and execute integrated PR campaigns, aligning with social and digital content for maximum impact.
- Source, develop, and place client stories that demonstrate the best possible care of patients and excellent service.
- Support crisis communications in the Director’s absence, providing counsel to senior leadership and delivering timely statements.
Experience:
- At least five years in a consumer PR role, building positive brand image and driving awareness among pet owners.
- Strong journalist relationships across national, trade, and regional media.
- Exceptional communication and interpersonal skills, with a can-do attitude.
- Highly organised and results-focused, prioritising, multi-tasking, meeting tight deadlines.
- Ability to work independently and in a team, establishing excellent relationships with practice teams, colleagues, and journalists.
- Up-to-date knowledge of communications channels, tactics and techniques.
Seniority level: Mid-Senior level
Employment type: Full-time
Job function: Public Relations and Marketing
Industries: Veterinary Services
Public Relations Communications Specialist employer: Elevation Recruitment Group
Contact Detail:
Elevation Recruitment Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Public Relations Communications Specialist
✨Tip Number 1
Network like a pro! Get out there and connect with industry professionals, journalists, and influencers. Attend events, join online forums, and don’t be shy about reaching out on social media. Building those relationships can open doors to opportunities that aren’t even advertised!
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best press releases, media statements, and campaigns. When you’re in interviews, use these examples to demonstrate how you’ve driven brand awareness and tackled challenges in past roles. It’s all about proving you can deliver results!
✨Tip Number 3
Stay updated on trends! Make sure you’re in the loop with the latest PR tactics and communications channels. Follow industry news, subscribe to relevant newsletters, and engage with thought leaders. This knowledge will not only impress interviewers but also help you craft compelling strategies.
✨Tip Number 4
Apply through our website! We’ve got loads of exciting opportunities waiting for you. By applying directly, you’ll ensure your application gets the attention it deserves. Plus, it shows you’re genuinely interested in joining our team and making an impact in the PR world!
We think you need these skills to ace Public Relations Communications Specialist
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Public Relations Communications Specialist role. Highlight your experience in consumer PR and any relevant campaigns you've worked on that align with the job description.
Showcase Your Writing Skills: Since writing compelling copy is key for this role, include examples of your best work. Whether it's press releases or blog posts, let us see your ability to craft engaging content that resonates with audiences.
Highlight Your Relationships: We want to know about your connections! Mention any strong relationships you have with journalists and influencers, especially in the veterinary or healthcare sectors. This can really set you apart from other candidates.
Be Authentic and Enthusiastic: Let your personality shine through in your application. We love a can-do attitude! Show us your passion for PR and how you can contribute to building brand awareness for our client in York.
How to prepare for a job interview at Elevation Recruitment Group
✨Know Your Stuff
Before the interview, dive deep into the company’s background and their PR strategies. Familiarise yourself with their recent campaigns and any media coverage. This will not only show your genuine interest but also help you tailor your responses to align with their goals.
✨Showcase Your Writing Skills
Since writing compelling copy is a key part of the role, be prepared to discuss your previous work. Bring examples of press releases, blog posts, or media statements you've crafted. Highlight how your writing has positively impacted brand visibility or engagement.
✨Build Rapport with Interviewers
Establishing a connection with your interviewers can set you apart. Use your interpersonal skills to engage them in conversation. Ask insightful questions about their current PR challenges or successes, showing that you’re not just there to answer questions but to contribute to their vision.
✨Prepare for Crisis Scenarios
Given the importance of crisis communications in this role, think of potential scenarios that could arise in the healthcare sector. Be ready to discuss how you would handle these situations, demonstrating your strategic thinking and ability to remain calm under pressure.
