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- Tasks: Lead a creative team to shape product messaging and marketing strategy.
- Company: Join a leading SaaS business making waves in the EdTech market.
- Benefits: Enjoy hybrid work, 38 days holiday, wellness programs, and a competitive benefits package.
- Why this job: Be part of a dynamic team that drives brand awareness and demand generation.
- Qualifications: Degree in Marketing; experience in product marketing and managing creative teams required.
- Other info: Opportunity to mentor creatives and make a real impact in the industry.
The predicted salary is between 36000 - 60000 £ per year.
Role: Product Marketing Manager
Location: Sheffield
Salary: Up to £50k
Working Hours: 9am – 5pm – Hybrid Working Pattern
Benefits:
- Hybrid working model with regular collaboration days in our Sheffield HQ.
- Competitive benefits package, including a pension scheme, holiday allowance up to 38 days, life assurance, and wellness programs.
Position Overview:
Elevation Recruitment Group’s – Marketing Division are pleased to be working with a leading SaaS business to recruit an experienced Product Marketing Manager.
As a Product Marketing Manager you will lead a talented creative team. Reporting to the Head of Marketing, this role is pivotal in shaping the product messaging, positioning and marketing strategy to elevate the brand, resonate with educators, and drive demand.
Responsibilities:
- Design and execute a robust product marketing strategy that promotes brand awareness and accelerates demand generation.
- Develop clear, persuasive product positioning and messaging that differentiates our solutions in the EdTech market.
- Oversee the planning, development, and execution of integrated marketing campaigns that highlight product features, benefits, and real-world customer impact.
- Partner closely with product, content, sales, and customer success teams to align product marketing initiatives with overall business objectives.
- Conduct ongoing research to understand industry trends, customer needs, and competitor offerings, using insights to refine positioning and product strategies.
- Define, monitor, and report on key performance indicators (KPIs) to assess the impact and effectiveness of marketing initiatives. Use data-driven insights to optimise strategies, refine campaigns, and drive continuous improvement.
- Lead and mentor a team of creatives to produce impactful, visually compelling, and audience-focused content.
- Own and manage all product messaging and information across key platform including website, sales collateral, email, platform etc.
Requirements:
- Degree in Marketing or equivalent subject.
- Proven expertise in product marketing, preferably within a B2B or SaaS environment, with experience managing and developing creative teams.
- Strong management skills, with a demonstrated ability to guide, inspire, and develop creative talent.
- A balanced thinker who can translate strategic goals into creative solutions that captivate and inform the target audience.
- Proficient in using analytics to optimise campaigns and improve outcomes, with a data-driven approach to decision-making.
- Excellent communicator, experienced in working cross-functionally to align product messaging with the needs of sales, product, and customer success.
Benefits:
- Flexibility
- Health and Wellbeing
- Social Gatherings
- Holidays- 25 days + stats
- Enhanced family friendly leave
- Maternity and paternity pay
- Life assurance
- pension 5%
Product Marketing Manager employer: Elevation Recruitment Group
Contact Detail:
Elevation Recruitment Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Manager
✨Tip Number 1
Familiarize yourself with the EdTech market and current trends. Understanding the landscape will help you speak confidently about how our products can meet the needs of educators and differentiate from competitors.
✨Tip Number 2
Showcase your experience in leading creative teams during the interview. Be prepared to discuss specific examples of how you've inspired and developed talent, as this is crucial for the role.
✨Tip Number 3
Highlight your data-driven approach to marketing. Be ready to share instances where you've used analytics to optimize campaigns and improve outcomes, as this aligns with our focus on performance metrics.
✨Tip Number 4
Prepare to discuss how you would align product messaging with sales and customer success needs. This cross-functional collaboration is key to driving effective marketing strategies at StudySmarter.
We think you need these skills to ace Product Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in product marketing, especially within the SaaS or B2B sectors. Emphasize your leadership skills and any experience managing creative teams.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of the EdTech market and how your skills align with the responsibilities of the Product Marketing Manager role. Use specific examples to demonstrate your strategic thinking and data-driven approach.
Showcase Your Achievements: In your application, include quantifiable achievements from previous roles, such as successful marketing campaigns or improvements in KPIs. This will help illustrate your impact and effectiveness in product marketing.
Research the Company: Familiarize yourself with the company's products, values, and recent developments in the EdTech space. This knowledge will help you tailor your application and prepare for potential interviews.
How to prepare for a job interview at Elevation Recruitment Group
✨Showcase Your Product Marketing Expertise
Be prepared to discuss your previous experience in product marketing, especially within the B2B or SaaS sectors. Highlight specific campaigns you've led and the impact they had on brand awareness and demand generation.
✨Demonstrate Your Leadership Skills
Since this role involves leading a creative team, share examples of how you've successfully managed and mentored team members in the past. Discuss your approach to inspiring creativity and driving results.
✨Understand the EdTech Market
Research the current trends and challenges in the EdTech industry. Be ready to discuss how you would position the company's products to resonate with educators and differentiate them from competitors.
✨Prepare Data-Driven Insights
Familiarize yourself with key performance indicators relevant to product marketing. Be ready to explain how you've used data analytics to optimize campaigns and improve outcomes in your previous roles.
