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- Tasks: Lead our marketing strategy and manage brand identity in a dynamic recycling business.
- Company: Join one of the UK's largest recycling companies focused on growth and sustainability.
- Benefits: Enjoy 30 days holiday, discounts, flexi time, and a contributory pension scheme.
- Why this job: Be part of a fast-paced environment with huge potential for personal and professional growth.
- Qualifications: Degree in marketing and extensive B2B experience required; strong data analysis skills a must.
- Other info: Manage a marketing co-ordinator and collaborate closely with sales and CustomerCare teams.
The predicted salary is between 32000 - 48000 £ per year.
Role: Marketing Manager - Wakefield
Salary: £40,000K - £60,000K DOE
Hours: Monday to Friday 9am-5pm
Benefits:
- 30 days holiday (including Bank Holidays) increasing by 1 day a year over the next 5 years
- Discounts on our recycled IT and domestic appliances
- Death in service benefit – 2 x your annual salary
- Contributory pension scheme
- Flexi time
Position Overview:
Elevation Recruitment are excited to be recruiting for one of the UK’s largest recycling businesses. To drive our growth, we are looking for a marketing manager to grow our revenue, increase awareness and manage our brand identity.
The Role:
This is an exciting role with huge potential, as we are now entering our growth phase, we’re looking for a marketing manager/executive to own, develop and deliver our marketing strategy. We’re a complex business with many brands segmented by industry and specialist service types, so we need someone with experience devising B2B campaigns to target a range of services to both wider and discrete audiences.
You’ll need to be comfortable working with data, segmenting our customer base and devise multi-channel digital marketing campaigns. We’re a large organisation with a small business ethos, so you’ll thrive working in a fast moving, challenging environment. You’ll be hands on, from updating our website content, working to produce internal and external collateral to working with our sales and CustomerCare teams to make sure that our message is consistent and on brand. This role will also involve the management of our marketing co-ordinator.
Responsibilities:
- Owning customer communications
- Supporting the sales and CustomerCare teams with lead generation/prospecting
- Taking responsibility for our web presence and various websites
- Delivering the digital marketing strategy to include maintaining and updating the website and keeping in mind SEO best practice to ensure traffic is driven organically
- Creating, developing and maintaining our social media strategy
- Writing and distributing internal and external newsletters
- Deploying successful marketing campaigns and own their implementation from idea to execution
- Create a communication and content strategy
- Editing sales and marketing collateral, creating relevant visuals and refreshing regular case studies with clients
- Managing customer and prospect data in our bespoke systems to ensure accurate data for campaigns and reporting
Skills and Requirements:
- Ideally educated to degree level in a marketing related discipline
- Extensive B2B marketing experience in diverse markets, industries, or products
- Experience designing and implementing marketing strategy and campaigns from scratch
- Excellent IT skills with strong skills in analysing data, identifying trends and opportunities
- Able to multi-task, work in a small team with strong communication and organisational skills
- Ability to copywrite and have an excellent command of the English language
- Experience of working with SEO
Marketing Manager (Normanton) employer: Elevation Recruitment Group
Contact Detail:
Elevation Recruitment Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager (Normanton)
✨Tip Number 1
Familiarise yourself with the recycling industry and the specific services offered by the company. Understanding their unique selling points will help you tailor your conversations and demonstrate your genuine interest during interviews.
✨Tip Number 2
Showcase your experience with B2B marketing campaigns by preparing examples of successful projects you've led. Be ready to discuss how you segmented audiences and the results achieved, as this will highlight your ability to drive revenue growth.
✨Tip Number 3
Brush up on your digital marketing skills, especially in SEO and social media strategy. Being able to speak confidently about how you can enhance their online presence will set you apart from other candidates.
✨Tip Number 4
Network with professionals in the recycling and marketing sectors. Attend relevant events or join online forums to connect with others in the field, which could provide valuable insights and potentially lead to referrals for the position.
We think you need these skills to ace Marketing Manager (Normanton)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant B2B marketing experience and showcases your ability to devise and implement marketing strategies. Use keywords from the job description to align your skills with what the company is looking for.
Craft a Compelling Cover Letter: Write a cover letter that not only introduces yourself but also explains why you are passionate about this role. Mention specific examples of past campaigns you've managed and how they relate to the responsibilities outlined in the job description.
Showcase Your Data Skills: Since the role requires comfort with data, include examples of how you've used data analysis to inform marketing decisions in previous roles. This could be through successful campaigns or insights that led to increased engagement.
Highlight Your Digital Marketing Experience: Emphasise your experience with digital marketing strategies, including SEO and social media management. Provide concrete examples of how you've driven traffic and engagement through these channels in past positions.
How to prepare for a job interview at Elevation Recruitment Group
✨Showcase Your B2B Marketing Experience
Make sure to highlight your extensive B2B marketing experience during the interview. Prepare specific examples of campaigns you've designed and implemented, especially those that targeted diverse markets or industries.
✨Demonstrate Data-Driven Decision Making
Since the role requires comfort with data, be ready to discuss how you've used data analysis to identify trends and opportunities in past roles. Bring examples of how your insights led to successful marketing strategies.
✨Prepare for Multi-Channel Campaign Discussions
The company is looking for someone who can devise multi-channel digital marketing campaigns. Be prepared to discuss your experience with various channels and how you integrated them into cohesive strategies.
✨Emphasise Your Team Collaboration Skills
As the role involves working closely with sales and CustomerCare teams, share examples of how you've successfully collaborated with other departments in previous positions. Highlight your communication and organisational skills.
