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- Tasks: Lead digital marketing initiatives and drive customer engagement across global markets.
- Company: Join an international engineering company with a focus on innovation.
- Benefits: Enjoy 20 holiday days, private healthcare, pension, and an incentive bonus.
- Why this job: Make a real impact in a dynamic role that blends strategy and hands-on execution.
- Qualifications: Experience in B2B digital marketing, HubSpot, Salesforce, and performance optimisation.
- Other info: Remote work with opportunities for professional growth and collaboration.
The predicted salary is between 36000 - 60000 £ per year.
Working Hours: Monday – Friday, 35 hours per week, 8:00am - 17:00pm
Benefits: 20 holiday days + bank holidays, Private Healthcare with Vitality, Pension, Incentive bonus
We are seeking a results-driven and tech-savvy Digital Marketing Manager to lead the strategic and operational execution of our digital marketing initiatives. In this highly visible role, you will build digital programs that drive lead generation, customer engagement, and conversion across global markets. You will be responsible for inbound and outbound campaigns, digital activation, paid media, and marketing automation, ensuring all digital efforts support broader business objectives. This role is critical in helping to attract, qualify, and nurture leads and requires a strong mix of strategy and hands-on digital execution. You will work closely with cross-functional teams to ensure digital efforts align with business goals and contribute to brand growth.
Success in this role requires deep expertise in performance marketing, SEO/AEO, social media strategy, analytics, and marketing technology, particularly HubSpot, Salesforce, and WordPress.
Responsibilities:
- Regional Campaign Strategy and Development: Ability to shape and implement regional and global digital campaign strategies, developing segmentation plans, channel mix recommendations, and scalable frameworks that support diverse markets.
- Experience with building and maintaining the campaign architecture, including landing pages, workflows, nurturing sequences, and digital assets across HubSpot and WordPress.
- Utilize ongoing testing and optimization of content, CTAs, and user pathways to continuously refine and improve conversion performance.
- Paid Media and Digital Activation: Own the strategy and execution of paid media campaigns across search, display, social, and programmatic channels.
- Collaborate with agencies and internal teams to optimize spend, targeting, and creative.
- Ensure that digital activation across email, web, and social channels creates cohesive, high-quality customer journeys that support demand generation goals.
- Reporting and Performance Optimisation: Drive insights through data by building and maintaining dashboards that provide visibility into KPIs and funnel performance, evaluate campaign effectiveness, and identify opportunities for improvement.
- Ability to track and report on campaign performance, providing actionable insights to improve ROI.
- Collaborate with commercial analytics team to translate data into actionable insights and strategic recommendations.
- Prioritise accurate data flow and lead management across platforms using a test-and-learn approach to continually refine digital programs.
- Leverage Marketing tech stack to execute campaigns and manage lead flows.
- Ensure data integrity, campaign tracking, and system integration.
- Partner with marketing operations and analytics teams to enhance reporting and automation capabilities.
- Website Management: Collaborate with Information Technology developers and digital transformation team to ensure the website is optimised for user experience, lead generation, and brand consistency.
- Strong leadership skills to shape digital operations across the organisation, includes managing the Digital Marketing Specialist, setting priorities, overseeing project deliverables, and establishing best practices.
- Create and deliver training, SOPs, onboarding materials, and process documentation to ensure global teams can operate effectively within the digital ecosystem.
- Ability to be proactive while being hands-on skills in various digital marketing disciplines and the ability to manage projects from concept to completion.
Requirements:
- Experience of managing digital marketing programs in a business-to-business (B2B) environment.
- Strong understanding of lead generation, funnel metrics, and campaign performance optimisation.
- Expert level experience in HubSpot and Salesforce. Demonstrated ability to build automation workflows, landing pages, and digital assets.
- Experience with WordPress and integrated digital ecosystems.
- In-depth experience analysing and optimising performance of websites, tools, campaigns.
- Experience launching global and multilingual marketing programs.
- Expert level experience in Google Analytics, Search Console, SEO best practices, and 6Sense or similar ABM/intent tools.
- Strategic thinker with strong executional skills.
- Excellent communication and presentation skills; adept at translating data into compelling narratives.
Digital Marketing Manager in London employer: Elevation Recruitment Group
Contact Detail:
Elevation Recruitment Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Manager in London
✨Tip Number 1
Network like a pro! Reach out to your connections on LinkedIn and let them know you're on the hunt for a Digital Marketing Manager role. You never know who might have a lead or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your digital marketing projects, especially those involving HubSpot, Salesforce, and WordPress. This will give potential employers a taste of what you can do.
✨Tip Number 3
Prepare for interviews by brushing up on your knowledge of performance marketing and SEO best practices. Be ready to discuss how you've driven lead generation and improved campaign performance in past roles.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take that extra step to connect with us directly.
We think you need these skills to ace Digital Marketing Manager in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Digital Marketing Manager role. Highlight your experience with HubSpot, Salesforce, and WordPress, as well as any successful campaigns you've led. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about digital marketing and how your strategic thinking can drive results. Don't forget to mention specific achievements that demonstrate your expertise.
Showcase Your Analytical Skills: Since this role involves a lot of data analysis, make sure to highlight your experience with Google Analytics and performance optimisation. We love candidates who can turn data into actionable insights, so share examples of how you've done this in the past!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates. Plus, we love seeing applications come directly from our site!
How to prepare for a job interview at Elevation Recruitment Group
✨Know Your Digital Marketing Inside Out
Make sure you brush up on your knowledge of digital marketing strategies, especially in B2B environments. Be ready to discuss your experience with HubSpot, Salesforce, and WordPress, as well as how you've successfully executed campaigns that drive lead generation and customer engagement.
✨Showcase Your Analytical Skills
Prepare to talk about how you've used data to optimise campaign performance. Bring examples of dashboards you've built or insights you've derived from analytics tools like Google Analytics. This will demonstrate your ability to translate data into actionable strategies.
✨Demonstrate Leadership and Collaboration
Since this role involves managing a team and collaborating with various departments, be ready to share examples of how you've led projects and worked cross-functionally. Highlight your experience in creating training materials or SOPs that have helped teams operate effectively.
✨Be Ready for Scenario Questions
Expect questions that ask how you would handle specific challenges in digital marketing. Think about scenarios involving campaign optimisation, budget management, or user experience improvements. Practising these responses can help you articulate your strategic thinking and problem-solving skills.
