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- Tasks: Drive SEO performance and manage digital marketing tools to turn data into actionable insights.
- Company: Dynamic digital marketing agency with a focus on innovation and collaboration.
- Benefits: Competitive salary, hybrid work, bonuses, and opportunities for professional growth.
- Other info: Exciting environment with a strong emphasis on teamwork and career advancement.
- Why this job: Join a hands-on role where your data-driven decisions shape impactful marketing strategies.
- Qualifications: Experience with SEO tools, Google Analytics, and digital advertising platforms.
The predicted salary is between 28000 - 35000 £ per year.
This is a hands-on, data-driven role for someone who loves getting under the bonnet of digital marketing platforms and turning numbers into actionable insights. As Digital Marketing Associate – Platforms, SEO & Analytics, you will own the digital marketing tools and technology stack, drive our SEO performance, and ensure our marketing decisions are powered by robust data.
You’ll be the go-to person for SEMrush, Google Analytics, Google Ads, and our wider MarTech platforms. Whether you’re running an SEO audit, setting up a campaign in Google Ads, or building a performance dashboard, you’ll bring rigour, curiosity, and a results-oriented mindset to everything you do.
Responsibilities:- SEO & Organic Search
- Own the SEO strategy, using SEMrush as the primary tool to conduct audits, identify keyword opportunities, track rankings, and monitor competitor activity.
- Perform regular on-page and technical SEO reviews and work with internal stakeholders to implement improvements.
- Lead link-building and digital PR outreach strategies to grow domain authority.
- Produce clear, regular SEO performance reports with actionable recommendations.
- Paid Digital Advertising
- Plan, launch, and optimise paid campaigns across Google Ads, LinkedIn Campaign Manager, and other relevant platforms.
- Manage campaign budgets, bidding strategies, and targeting to maximise ROI.
- Conduct A/B testing on ad copy, landing pages, and targeting parameters to continuously improve performance.
- Report on paid campaign performance and provide clear return on investment analysis.
- Platform & MarTech Ownership
- Act as the day-to-day owner of the digital marketing platforms including SEMrush, Google Analytics, Google Tag Manager, and Looker Studio.
- Ensure tracking and tagging infrastructure is correctly configured and maintained across the website.
- Support the integration of marketing tools and platforms and identify opportunities to improve efficiency through automation or new technology.
- Manage the website (CMS) from a performance and technical marketing perspective, coordinating with developers where needed.
- Analytics & Reporting
- Develop and maintain dashboards and KPI reports across all digital marketing channels, providing clear and actionable insights to the marketing team and wider business.
- Analyse user behaviour, conversion funnels, and campaign data to identify areas for improvement.
- Translate data into clear, jargon-free insights that inform content, campaign, and budget decisions.
- Monitor competitor digital activity and industry benchmarks to keep our client ahead of the curve.
- Collaboration & Campaign Support
- Work closely with the Content & Design Associate and wider marketing team to ensure data informs creative decisions.
- Partner with the sales and BI teams to align digital activity with commercial objectives.
- Support the delivery of integrated marketing campaigns from a data and platforms perspective.
- Hands-on experience with SEMrush (or equivalent tool such as Ahrefs or Moz) – ideally including keyword research, site audits, and rank tracking.
- Understanding of both on-page and technical SEO principles.
- Expert knowledge of Google Analytics (GA4), Google Tag Manager, and Google Search Console.
- Demonstrable success managing Google Ads campaigns (Search, Display).
- Demonstrable success on LinkedIn Campaign Manager or other paid social platforms.
- Ability to manage budgets and report on ROI from paid activity to SMM.
- Comfortable working with data – able to interpret, visualise, and present digital marketing metrics clearly.
- Experience building or contributing to performance dashboards (Looker Studio or equivalent).
- A curious, analytical mindset – always looking for the ‘why’ behind the data.
- Work with BI Team to turn data into stories.
- Experience with A/B testing and using results to iterate and improve.
SEO and Digital Marketing Executive in Glasgow employer: Elevation Recruitment Group
Contact Detail:
Elevation Recruitment Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land SEO and Digital Marketing Executive in Glasgow
✨Tip Number 1
Get your networking game on! Connect with people in the industry through LinkedIn or local meetups. You never know who might have a lead on that perfect SEO and Digital Marketing Executive role.
✨Tip Number 2
Show off your skills! Create a personal project or case study that highlights your SEO and digital marketing expertise. This can be a great conversation starter during interviews and shows you’re proactive.
✨Tip Number 3
Don’t just apply anywhere; focus on companies that excite you! Tailor your approach and apply through our website to stand out. We love seeing candidates who are genuinely interested in what we do.
✨Tip Number 4
Prepare for interviews by brushing up on your data interpretation skills. Be ready to discuss how you’ve used tools like Google Analytics and SEMrush to drive results. Show us you can turn numbers into actionable insights!
We think you need these skills to ace SEO and Digital Marketing Executive in Glasgow
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Digital Marketing Associate. Highlight your experience with SEO tools like SEMrush and Google Analytics, and don’t forget to mention any successful campaigns you've managed!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to showcase your passion for digital marketing and how your skills align with our needs. Be sure to mention specific examples of how you've turned data into actionable insights.
Show Off Your Data Skills: Since this role is all about data-driven decisions, make sure to highlight your analytical skills. Talk about your experience with A/B testing, performance dashboards, and how you’ve used data to improve campaign outcomes.
Apply Through Our Website: We love seeing applications come through our website! It helps us keep everything organised and ensures your application gets the attention it deserves. So, don’t hesitate – hit that apply button!
How to prepare for a job interview at Elevation Recruitment Group
✨Know Your Tools Inside Out
Make sure you’re well-versed in SEMrush, Google Analytics, and Google Ads. Familiarise yourself with their features and how they can be used to drive SEO performance. Be ready to discuss specific examples of how you've used these tools in past roles.
✨Showcase Your Analytical Skills
Prepare to demonstrate your ability to interpret data and turn it into actionable insights. Bring examples of dashboards or reports you've created, and be ready to explain how your analysis led to improved campaign performance or SEO results.
✨Be Ready for Technical Questions
Brush up on both on-page and technical SEO principles. Expect questions about site audits, keyword research, and link-building strategies. Having a solid understanding of these concepts will show that you’re the right fit for the role.
✨Demonstrate Collaboration Skills
This role involves working closely with various teams, so be prepared to discuss how you’ve collaborated with content creators, designers, and sales teams in the past. Highlight any successful integrated marketing campaigns you’ve been part of and your role in them.