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For Companies At a Glance
- Tasks: Lead digital marketing strategy, optimise channels, and manage a growing team.
- Company: Join a dynamic SaaS business focused on innovative digital solutions.
- Benefits: Enjoy hybrid working, 25+ holidays, wellness programs, and enhanced family leave.
- Why this job: Make a real impact in a collaborative culture while driving revenue growth.
- Qualifications: 5-7 years in senior digital marketing, strong HubSpot and analytical skills required.
- Other info: Flexible hours and a focus on team development in a fast-paced environment.
The predicted salary is between 60000 - 84000 £ per year.
Role: Director of Digital Marketing - Sheffield
Salary: £75,000 - £100,000
Hours: 9am - 5pm Monday - Friday (flexibility)
Benefits:
- Hybrid working
- Flexibility
- Health and Wellbeing
- Social Gatherings
- Holidays - 25 days + stats
- Enhanced family friendly leave
- Maternity and paternity pay
- Life assurance
- Pension 5%
Hybrid work model with collaborative days in our Sheffield HQ. Competitive benefits package, including pension, holiday allowance up to 38 days, life assurance, and wellness programs.
Position Overview:
Elevation Recruitment Group’s – Marketing Division are pleased to be working with a SaaS business to recruit a Head of Digital Marketing reporting to the Product and Marketing Director. The Head of Digital Marketing will lead the digital marketing strategy, driving revenue growth equally through new business acquisition and the optimisation of opportunities within our existing customer base. This role will leverage in-platform techniques, customer journey mapping, and data-driven decision-making to deliver measurable results.
You will be responsible for optimising digital channels, improving the website and platform user journey, and managing lead generation strategies. The ideal candidate will have a proven track record of delivering digital growth for small to mid-sized companies and experience building and developing high-performing teams. You will lead a small but growing team of digital marketers and CRO specialists, reporting directly to the Marketing Director and collaborating cross-functionally to ensure alignment with business objectives.
Responsibilities:
- Strategic Digital Marketing: Develop and implement a comprehensive digital marketing strategy that balances new customer acquisition with cross-sell and up-sell initiatives within the existing customer base. Use customer journey mapping to optimise lifecycle marketing and in-platform techniques to enhance engagement and revenue growth.
- Revenue Growth and Commercial Impact: Drive revenue growth through multi-channel digital marketing, including PPC, SEO, paid social, email, and display advertising, with measurable success in both new business and customer expansion.
- Conversion Rate Optimisation (CRO): Own and refine CRO strategies to improve user journeys across the website and platform, enhancing engagement and conversion rates for both new and existing customers.
- HubSpot and CRM Mastery: Oversee all CRM and marketing automation strategies, ensuring optimal utilisation of HubSpot to drive lead generation, nurture campaigns, and customer retention.
- Data-Driven Decision Making: Set and track KPIs for all campaigns, using data to make informed decisions and optimise marketing performance. Deliver regular reports and insights to the leadership team, demonstrating ROI and continuous improvement.
- Team Growth and Leadership: Build, lead, and mentor a growing digital marketing team, fostering a high-performance culture focused on collaboration, learning, and results. Scale the team to meet business growth demands while maintaining efficiency and delivering exceptional outcomes.
- Stakeholder and Agency Management: Collaborate with internal teams, including product, UX, and development, to ensure the platform and website are user-friendly, accessible, and SEO-optimised. Manage external agency relationships to supplement in-house expertise where needed.
Skills and Qualifications:
- 5–7+ years in a senior digital marketing role, with demonstrable success in growing small to mid-sized companies.
- Proven expertise in demand generation, customer acquisition, cross-sell/up-sell, and lead generation strategies.
- Strong experience in HubSpot as an essential tool for CRM, marketing automation, and customer journey mapping.
- Comprehensive knowledge of PPC, SEO, paid social, and email marketing strategies.
- Strong commercial acumen with a strategic mindset, coupled with a track record of achieving measurable results.
- Advanced analytical skills with experience using tools such as Google Analytics and other marketing performance platforms.
- Proven experience building and developing high-performing teams in a fast-paced environment.
Qualifications:
- Bachelor’s degree in Digital Marketing, Business, or a related field.
- Experience in the B2B Edtech environment.
- Experience of marketing a business that offers memberships.
- Certifications in Google Analytics, Google Ads, or similar platforms.
Director of digital marketing employer: Elevation Recruitment Group
Contact Detail:
Elevation Recruitment Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Director of digital marketing
✨Tip Number 1
Familiarise yourself with the latest trends in digital marketing, especially in SaaS and Edtech. Understanding the unique challenges and opportunities in these sectors will help you speak confidently about how you can drive growth for StudySmarter.
✨Tip Number 2
Showcase your experience with HubSpot and other CRM tools during networking opportunities. Being able to discuss specific campaigns you've managed and their outcomes will demonstrate your expertise and make you a more attractive candidate.
✨Tip Number 3
Connect with current or former employees of StudySmarter on LinkedIn. Engaging with them can provide valuable insights into the company culture and expectations, which you can leverage in conversations during the interview process.
✨Tip Number 4
Prepare to discuss your approach to team leadership and development. Highlighting your experience in building high-performing teams will resonate well, as this role involves mentoring and scaling a digital marketing team.
We think you need these skills to ace Director of digital marketing
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing, particularly in areas like PPC, SEO, and lead generation. Use specific metrics to demonstrate your success in previous roles.
Craft a Compelling Cover Letter: In your cover letter, express your passion for digital marketing and how your skills align with the responsibilities outlined in the job description. Mention your experience in leading teams and driving revenue growth.
Showcase Your Achievements: When detailing your work history, focus on quantifiable achievements. For example, mention how you improved conversion rates or increased customer acquisition through specific strategies.
Highlight Relevant Skills: Emphasise your expertise in HubSpot and other CRM tools, as well as your analytical skills. Mention any certifications you hold, such as Google Analytics or Google Ads, to strengthen your application.
How to prepare for a job interview at Elevation Recruitment Group
✨Showcase Your Digital Marketing Expertise
Be prepared to discuss your previous successes in digital marketing, particularly in driving revenue growth and optimising customer journeys. Highlight specific campaigns you've led and the measurable results achieved.
✨Demonstrate Leadership Skills
As a Director of Digital Marketing, you'll need to lead a team. Share examples of how you've built and developed high-performing teams in the past, focusing on collaboration and results-driven culture.
✨Familiarise Yourself with HubSpot
Since HubSpot is a key tool for this role, ensure you can discuss your experience with it. Be ready to explain how you've used HubSpot for CRM, marketing automation, and customer journey mapping in your previous roles.
✨Prepare for Data-Driven Discussions
This role requires strong analytical skills. Be ready to talk about how you've set and tracked KPIs for marketing campaigns, using data to inform decisions and optimise performance. Bring examples of reports or insights you've delivered to leadership.
