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- Tasks: Lead CRM management and marketing strategies to boost brand awareness and generate leads.
- Company: Join a dynamic national service-led umbrella company focused on growth and innovation.
- Benefits: Enjoy flexible working, 22 days holiday, free parking, and a cycle to work scheme.
- Why this job: Be part of a vibrant team, driving impactful marketing initiatives in a supportive culture.
- Qualifications: Experience in marketing, especially digital media, with strong analytical skills required.
- Other info: Opportunity to work remotely while collaborating with diverse teams and external partners.
The predicted salary is between 36000 - 54000 £ per year.
Role: Group Marketing and CRM Manager
Salary: up to £45K per annum DOE
5 hours per week, some flexibility but must support operations effectively.
Location: Head office in Newbury, but there is flexibility with location due to being based nationally.
22 days flexible + Christmas shutdown + statutory holidays.
- Free Onsite Parking
- Cycle to Work Scheme
- Employee Referral Scheme
- Company Pension Scheme
- Life Assurance
This important role blends CRM Management and marketing for lead generation and brand awareness. This is a varied role which will provide opportunities to work at group level alongside business managers, sales teams, external marketing partners, and customers. With the ability to combine knowledge of fire safety standards with modern marketing techniques, your position is key to our growth.
Use high level CRM information to determine and implement effective marketing strategies that lead to new business opportunities in identified areas. Marketing automation to ensure the accuracy, integrity, and consistency of data. Generate and analyse CRM reports and dashboards to provide insights into sales performance, targets for marketing campaigns, and assessing marketing campaign effectiveness, customer engagement, and key business metrics. Identify trends and recommend data-driven strategies.
Work alongside sales colleagues to recognise opportunities to lead generation through multichannel marketing campaigns. Keep abreast of the latest CRM features, updates, and best practices to identify opportunities for system optimisation and improvement including automation of workflows. Prepare regular sales and marketing reports, and communicate key metrics across the group.
Work with external marketing agencies to optimise online presence, including website content, SEO, and social media channels. Coordinate updates to the company websites and social media channels, ensuring content is current, engaging, and aligned with brand guidelines. Devise and implement offline marketing strategies to improve the volume and quality of our pipeline.
Coordinate the creation and distribution of marketing materials, including brochures, presentations, website content, social media posts, and email newsletters. Assist with the planning and execution of trade shows, webinars, and other marketing events. Conduct market research and competitor analysis to identify trends and opportunities.
Proven experience in a similar marketing role preferably within a similar service-based industry. Demonstrable success with digital media marketing. Excellent analytical skills with the ability to interpret data and make strategic decisions. Full driving licence.
These are focused on generating new business, quote to order conversions, sales value and volumes, customer satisfaction and profitability. Your performance and perceived success will be assessed against improvements in agreed areas and the ongoing ability of our sales teams to drive business growth.
CRM Manager - Online Marketing (m/w/d) employer: Elevation Recruitment Group
Contact Detail:
Elevation Recruitment Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Manager - Online Marketing (m/w/d)
✨Tip Number 1
Familiarise yourself with the latest CRM tools and marketing automation software. Being well-versed in these technologies will not only enhance your application but also demonstrate your proactive approach to staying updated in the field.
✨Tip Number 2
Network with professionals in the marketing and CRM sectors, especially those who have experience in service-based industries. Engaging with them can provide valuable insights and potentially lead to referrals that could strengthen your application.
✨Tip Number 3
Prepare to discuss specific examples of how you've successfully used data analysis to drive marketing strategies in previous roles. This will showcase your analytical skills and ability to make data-driven decisions, which are crucial for this position.
✨Tip Number 4
Stay informed about current trends in digital media marketing and CRM best practices. Being able to speak knowledgeably about these topics during interviews will highlight your commitment to continuous learning and improvement in your field.
We think you need these skills to ace CRM Manager - Online Marketing (m/w/d)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in CRM management and online marketing. Use keywords from the job description to demonstrate that you meet the specific requirements of the role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for marketing and CRM. Mention specific achievements in previous roles that align with the responsibilities outlined in the job description, such as successful lead generation campaigns or data analysis.
Showcase Analytical Skills: In your application, emphasise your analytical skills by providing examples of how you've used data to drive marketing strategies. Discuss any tools or software you are familiar with that relate to CRM reporting and dashboard creation.
Highlight Team Collaboration: Since the role involves working with various teams, mention your experience collaborating with sales teams and external partners. Provide examples of how you’ve successfully coordinated marketing efforts across different departments.
How to prepare for a job interview at Elevation Recruitment Group
✨Know Your CRM Tools
Familiarise yourself with the latest CRM software and tools relevant to the role. Be prepared to discuss how you've used these tools in past roles to drive marketing strategies and improve customer engagement.
✨Showcase Your Analytical Skills
Prepare examples of how you've analysed data to inform marketing decisions. Highlight specific metrics you've tracked and how your insights led to successful campaigns or improvements in sales performance.
✨Understand the Company’s Brand
Research the company’s brand, values, and recent marketing initiatives. Be ready to discuss how you can align your marketing strategies with their goals and enhance their online presence.
✨Prepare for Scenario Questions
Anticipate scenario-based questions that assess your problem-solving skills. Think about challenges you've faced in previous roles and how you overcame them, particularly in relation to lead generation and campaign effectiveness.
