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- Tasks: Lead global marketing strategy and fan engagement for the Ultimate Sevens league.
- Company: Join the innovative Ultimate Sevens, transforming rugby for a digital-first generation.
- Benefits: Competitive salary, dynamic work environment, and opportunities for creative expression.
- Why this job: Be at the forefront of revolutionising rugby and engaging a passionate global fanbase.
- Qualifications: 8-10 years in sports marketing with proven leadership in digital and brand strategy.
- Other info: Work with elite athletes and drive cultural relevance in a fast-paced industry.
The predicted salary is between 43200 - 72000 ÂŁ per year.
Ultimate Sevens is the new global league set to transform rugby sevens for a digital‑first generation. Seven teams. Seven cities. Seven weeks. Fast‑paced, franchise‑based, and built for the world’s best sevens athletes. With innovation, inclusion, gamification, and modernised rules at its core, Ultimate Sevens puts players and fans at the centre of the action.
Building on rugby’s global growth, the rise of women’s sport, and the Olympic spotlight, Ultimate Sevens unites the top men’s and women’s players in one electrifying competition – creating new opportunities for fans, athletes and the future of the sport worldwide.
As a core member of the league’s executive team, the Marketing Director will lead the global brand marketing strategy, digital storytelling, and fan engagement initiatives that position Rugby Sevens as the world’s most dynamic sport. This role will drive innovative marketing campaigns, immersive content ecosystems, and data‑led engagement models to elevate the league’s profile, accelerate commercial growth, and build a passionate global fan base. The successful hire will bring together brand, digital, broadcast, and experiential marketing in a unified strategy to set new standards for how sport is consumed and experienced. The key leadership role will work directly with the Rugby Sevens franchise competition Managing Director and closely with marketing leadership within the ownership group.
- Global Brand Strategy: Define and evolve the league’s brand architecture and positioning, and lead development of unified brand campaigns that resonate with key audiences and stakeholders. Launch an integrated global brand campaign that drives fan acquisition and league visibility.
- Digital Content & Fan Engagement: Own the digital content ecosystem – social, OTT, website, mobile – and oversee production of high‑impact storytelling, highlights, and fan‑first formats. Drive growth across digital platforms with tailored content strategies across regions, languages, and demographics, with a clear digital content roadmap that maximises player access, behind‑the‑scenes storytelling, and global virality.
- Data‑Driven Marketing: Leverage analytics to drive personalised fan journeys, optimise conversion, and measure impact of campaigns. Build performance dashboards to align marketing ROI with audience, engagement, and revenue goals. Deliver a multi‑platform fan engagement and loyalty programme, enhancing conversion and retention across digital assets. Establish KPIs and dashboards to evaluate growth in digital reach, engagement, and monetisation.
- Broadcast & Long‑form Content: Collaborate with broadcast and sponsorship teams to create integrated campaigns and partner activations, ensuring marketing and digital assets enhance commercial returns and strengthen league value proposition. Guide creative for broadcast intros, matchday promos, and player‑driven campaigns.
- Fan Revenue Management: Develop and execute direct‑to‑fan monetisation strategies, including the launch of ticketing and merchandise via web and app. Create personalised fan engagement, leveraging CRM and data analytics, and collaborate with commercial and operational teams to optimise tournament revenue opportunities.
- Campaign Management & Brand Activations: Lead the planning and execution of local and global campaigns tied to events, players, and new formats. Champion innovative partnerships in music, fashion, and pop culture to expand the league’s cultural relevance. Build and implement a partner marketing toolkit that aligns commercial activations with the league’s digital strategy.
- Team Leadership: Build and inspire a best‑in‑class marketing, content, and creative team with global perspective and elite ambition. Drive a culture of innovation, speed, and storytelling that empowers talent and partnerships across the ecosystem.
Required Skills & Experience:
- A minimum of 8‑10 years working in a commercially oriented role within the sports industry.
- Proven experience leading global marketing and digital teams in elite sports, media, or entertainment.
- Track record of launching data‑led campaigns, building content ecosystems, and growing diverse fanbases.
- Expertise in digital media platforms, CRM, brand storytelling, and performance marketing.
- Experience working with talent, partners, and governing bodies in fast‑paced commercial environments.
- Visionary leadership with a passion for creativity, innovation, and cultural relevance.
- Strong commercial acumen and ability to integrate marketing strategy with league revenue goals.
- Exceptional team leadership and cross‑functional collaboration skills in a global, entrepreneurial setting.
Seniority Level: Director
Employment Type: Full‑time
Job Function: Marketing
Marketing Director, Ultimate Sevens in England employer: Elevate Talent
Contact Detail:
Elevate Talent Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Director, Ultimate Sevens in England
✨Tip Number 1
Network like a pro! Get out there and connect with people in the rugby and sports marketing scene. Attend events, join online forums, and don’t be shy to reach out on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your passion for rugby sevens! When you get the chance to chat with potential employers, make sure to highlight your love for the sport and how you can contribute to its growth. Your enthusiasm can set you apart from the competition.
✨Tip Number 3
Be ready to showcase your creativity! Prepare a portfolio of innovative marketing ideas or campaigns you've worked on. This will demonstrate your ability to think outside the box and align with Ultimate Sevens' vision of transforming the sport.
✨Tip Number 4
Apply through our website! We want to see your application come through directly. It shows initiative and gives us a chance to see your enthusiasm for joining the Ultimate Sevens team. Don’t miss out on this opportunity!
We think you need these skills to ace Marketing Director, Ultimate Sevens in England
Some tips for your application 🫡
Show Your Passion for Rugby Sevens: When writing your application, let your love for rugby sevens shine through! Share your experiences and how they connect to the sport. We want to see your enthusiasm for transforming the game for a digital-first generation.
Highlight Your Marketing Expertise: Make sure to showcase your experience in leading global marketing strategies, especially in sports or entertainment. We’re looking for someone who can drive innovative campaigns, so don’t hold back on sharing your successes!
Be Data-Driven: Since this role involves leveraging analytics, include examples of how you've used data to optimise campaigns and engage fans. We love numbers, so show us how you’ve made an impact through data-led decisions!
Tailor Your Application: Customise your application to align with our vision at Ultimate Sevens. Use language from the job description and demonstrate how your skills and experiences fit perfectly with what we’re looking for. And remember, apply through our website for the best chance!
How to prepare for a job interview at Elevate Talent
✨Know Your Audience
Before the interview, research Ultimate Sevens thoroughly. Understand their brand values, recent campaigns, and how they engage with fans. This knowledge will help you tailor your responses and demonstrate your genuine interest in the role.
✨Showcase Your Data Skills
As a Marketing Director, you'll need to leverage analytics for fan engagement. Be prepared to discuss specific examples of how you've used data to drive marketing strategies in the past. Highlight any performance dashboards or KPIs you've developed to measure success.
✨Bring Creative Ideas
Ultimate Sevens is all about innovation and creativity. Come armed with fresh ideas for campaigns that could resonate with diverse audiences. Think about how you can integrate cultural elements into marketing strategies to enhance the league's relevance.
✨Demonstrate Leadership Experience
This role requires exceptional team leadership skills. Be ready to share examples of how you've built and inspired teams in previous roles. Discuss your approach to fostering a culture of innovation and collaboration, especially in fast-paced environments.
