At a Glance
- Tasks: Set up and manage paid advertising on Instagram and TikTok for a mental health platform.
- Company: Join Eleva, a fast-growing AI mental health startup with a passionate founding team.
- Benefits: Freelance, remote work with flexible hours and a focus on results.
- Other info: Collaborate directly with the founding team and grow with us.
- Why this job: Make a real impact in mental health while honing your social media skills.
- Qualifications: Experience with Meta and TikTok Ads Manager; detail-oriented and budget-savvy.
The predicted salary is between 25000 - 35000 € per year.
About Eleva is a daily AI mental health platform for working adults who want to feel better, every day. We deliver personalised daily support, track real clinical outcomes, and connect users to professional care when they need it most. We are a small founding team building something we genuinely believe in, launching in the UK and growing fast.
We are looking for a freelance social media specialist to help us set up and manage our paid advertising on Instagram and TikTok. This is a hands-on, execution-focused role at an exciting early stage of our growth.
What We Need
- Account setup and configuration: Set up and correctly configure our Instagram and TikTok business accounts: Meta Business Suite, TikTok Ads Manager, pixel installation, tracking, and everything needed to run paid campaigns properly from day one.
- Paid advertising management: Plan, execute, and optimise paid campaigns on both platforms. We need someone who knows how to make a small budget work hard — targeting the right audience, testing creatives, and optimising for conversions (waitlist signups and app downloads).
You Are
- Experienced in Meta Ads Manager and TikTok Ads Manager — you have run campaigns on both platforms, not just one.
- Confident setting up business accounts from scratch — pixels, tracking, audience configuration.
- Comfortable working with small budgets and making them perform.
- Detail-oriented — you track what matters, report clearly, and act on data.
- Familiar with health, wellness, or lifestyle brands (a bonus, not a requirement).
- Based in Europe — UK or Portugal preferred but not essential.
- Fluent in English — Portuguese is a strong plus.
The Role
- Freelance and remote — work from wherever you are.
- Part-time — flexible hours, we care about results not time.
- Initial focus: account setup and first campaign launch.
- Ongoing: campaign management, weekly reporting, continuous optimisation.
- Direct collaboration with our founding team.
How to Apply
Apply via LinkedIn Easy Apply. Please attach your CV and include: A link to your portfolio or examples of campaigns you have managed, One sentence about you / why Eleva specifically interests you. We read every application. We are looking for someone who is motivated by the mission as much as the work.
Eleva Wellbeing · elevawellbeing.com · Mental health support, every day.
Social Media Freelancer in London employer: Eleva Wellbeing
At Eleva, we pride ourselves on being an innovative and supportive employer dedicated to improving mental health for working adults. As a small founding team, we foster a collaborative work culture that values flexibility and results, offering freelancers the opportunity to make a significant impact from day one. With a focus on personal growth and meaningful contributions, Eleva is the perfect place for those looking to thrive in a dynamic environment while helping others feel better every day.
StudySmarter Expert Advice🤫
We think this is how you could land Social Media Freelancer in London
✨Tip Number 1
Get your portfolio ready! Showcase your best social media campaigns, especially those on Instagram and TikTok. We want to see how you've made small budgets work wonders!
✨Tip Number 2
Network like a pro! Connect with other freelancers and professionals in the mental health and wellness space. We might just find you through a mutual connection or recommendation!
✨Tip Number 3
Be proactive! Don’t wait for job postings; reach out to us directly through our website. Show us your enthusiasm for Eleva and how you can contribute to our mission.
✨Tip Number 4
Stay updated on trends! Follow the latest in social media advertising and mental health topics. This will help you stand out during interviews and show us you're genuinely interested in what we do.
We think you need these skills to ace Social Media Freelancer in London
Some tips for your application 🫡
Show Off Your Skills:When you're putting together your CV, make sure to highlight your experience with Meta Ads Manager and TikTok Ads Manager. We want to see the campaigns you've run and how you've made small budgets work hard for you!
Personal Touch:In your application, include that one sentence about why Eleva interests you. This is your chance to show us that you’re not just looking for any gig, but that you genuinely care about our mission in mental health support.
Portfolio Power:Don’t forget to attach a link to your portfolio or examples of your past campaigns. We love seeing what you’ve done before, so make it easy for us to check out your work!
Apply Through Our Website:While you can apply via LinkedIn, we encourage you to check out our website for the application process. It’s a great way to get a feel for who we are and what we’re all about!
How to prepare for a job interview at Eleva Wellbeing
✨Know Your Platforms Inside Out
Make sure you’re well-versed in both Meta Ads Manager and TikTok Ads Manager. Brush up on the latest features and best practices for running campaigns on these platforms, as this will show your expertise and readiness to hit the ground running.
✨Showcase Your Success Stories
Prepare examples of past campaigns you've managed, especially those with small budgets that achieved great results. Be ready to discuss your strategies for targeting audiences and optimising for conversions, as this will demonstrate your hands-on experience.
✨Understand Eleva's Mission
Take some time to research Eleva and its mission in mental health support. Being able to articulate why you’re passionate about their work will resonate with the founding team and show that you’re genuinely interested in contributing to their goals.
✨Be Ready for Practical Questions
Expect practical questions about account setup and campaign management. Think through the steps you would take to set up Instagram and TikTok accounts from scratch, and be prepared to discuss how you would approach your first campaign launch.
