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For Companies At a Glance
- Tasks: Lead global paid search strategy to boost sales and brand growth.
- Company: Join a dynamic team at ELEMIS, a leader in beauty and skincare.
- Benefits: Enjoy generous discounts, well-being policies, and a supportive work environment.
- Why this job: Be at the forefront of digital marketing innovation with a focus on impactful campaigns.
- Qualifications: 4+ years in paid search marketing, strong analytical skills, and project management experience required.
- Other info: Opportunity to work with top brands and access exclusive industry insights.
The predicted salary is between 36000 - 60000 £ per year.
We are seeking a data-driven, strategic, and innovative Paid Search Lead to join our growing Global Paid Media team. This role is central to driving revenue, traffic, and brand awareness across our global D2C website(s), with a specific focus on paid search channels (Google, Bing, etc.). Reporting into the Global Head of Paid Media, you will manage substantial budgets, optimize performance campaigns, and collaborate cross-functionally to ensure alignment with brand and business objectives.
What Will You Do?
- Own and manage global paid search strategy and execution to support D2C sales and brand growth targets.
- Plan, implement, and optimize campaigns across Google Ads, Microsoft Ads, and other search engines.
- Work closely with the Global Head of Paid Media to forecast spend and allocate significant budgets effectively to maximise incremental ROI and achieve business KPIs (CAC, ROAS, LTV).
- Analyse campaign performance using tools like Google Analytics, Looker, and Power BI to provide actionable insights and recommendations.
- Collaborate cross-functionally with Ecommerce, CRM, Brand, Content, and Creative teams to ensure campaign synergy.
- Build strong relationships with search platform representatives to stay ahead of trends, access beta opportunities, and troubleshoot issues.
- Develop and execute A/B testing strategies on ad copy, bidding strategies, and audience targeting.
- Monitor market trends, competitor activity, and emerging technologies to keep Elemis at the forefront of paid media innovation.
- Ensure alignment with brand tone, guidelines, and global/regional priorities.
The Perfect Candidate
- 4+ years of hands-on experience in paid search marketing, ideally within a D2C ecommerce environment.
- Proven track record of managing and optimizing large-scale budgets globally.
- Strong analytical skills and deep familiarity with Google Ads, Google Analytics, and other PPC tools/platforms.
- Excellent understanding of the digital media ecosystem, especially how paid search fits within a broader media mix.
- Comfortable interpreting complex data and presenting insights clearly to stakeholders at all levels.
- Highly organized with excellent project management and cross-functional collaboration skills.
- Experience with retail/beauty/skincare brands is a plus.
What We Offer You!
- Generous Staff Discount on all your favourite ELEMIS products and spa treatments, as well as discounts on L'OCCITANE Group products (including L'Occitane, Erborian and more).
- Excellent well-being policies including enhanced Maternity & Paternity policies, Income Protection, Life Assurance and more.
- Generous Holiday Allowance, increasing with length of service.
- Company Pension Scheme.
- Bonus/Commission Scheme.
- Healthcare Cash Plan (with Dental).
- Employee Assistance Programme for all Associates and their families.
- Cycle to Work Scheme, Season Ticket Loan, Length of Service Awards.
- Much, much more!
Paid Search Lead employer: ELEMIS
Contact Detail:
ELEMIS Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Paid Search Lead
✨Tip Number 1
Familiarise yourself with the latest trends in paid search marketing, especially within the D2C ecommerce space. This will not only help you understand the current landscape but also allow you to speak confidently about how you can contribute to our global paid search strategy.
✨Tip Number 2
Network with professionals in the paid media industry, particularly those who have experience with Google Ads and Microsoft Ads. Engaging with others in the field can provide valuable insights and potentially lead to referrals that could strengthen your application.
✨Tip Number 3
Prepare to discuss specific examples of how you've managed and optimised large-scale budgets in previous roles. Being able to articulate your experience with budget allocation and ROI maximisation will demonstrate your capability for this position.
✨Tip Number 4
Showcase your analytical skills by being ready to discuss how you've used tools like Google Analytics and Power BI to derive actionable insights from campaign data. Highlighting your ability to interpret complex data will set you apart as a strong candidate.
We think you need these skills to ace Paid Search Lead
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in paid search marketing, especially within a D2C ecommerce environment. Use specific metrics to demonstrate your success in managing and optimising large-scale budgets.
Craft a Compelling Cover Letter: In your cover letter, express your passion for digital marketing and how your skills align with the role. Mention your familiarity with tools like Google Ads and Google Analytics, and provide examples of how you've driven revenue and brand awareness in previous roles.
Showcase Analytical Skills: Emphasise your analytical skills in both your CV and cover letter. Discuss how you've used data to inform campaign strategies and optimise performance, and be prepared to share specific examples during interviews.
Research the Company: Familiarise yourself with the company's brand, products, and values. Understanding their market position and recent campaigns will help you tailor your application and show genuine interest in the role.
How to prepare for a job interview at ELEMIS
✨Showcase Your Analytical Skills
As a Paid Search Lead, you'll need to demonstrate strong analytical abilities. Be prepared to discuss specific examples of how you've used data to optimise campaigns and drive results. Familiarise yourself with tools like Google Analytics and be ready to explain how you've leveraged them in past roles.
✨Understand the Brand and Market
Research the company and its products thoroughly before the interview. Understand their brand tone and how they position themselves in the market. This will help you align your answers with their objectives and show that you're genuinely interested in contributing to their success.
✨Prepare for Cross-Functional Collaboration Questions
Since this role involves working closely with various teams, be ready to discuss your experience in cross-functional collaboration. Think of examples where you've successfully worked with other departments, such as Ecommerce or Creative, to achieve campaign goals.
✨Demonstrate Your Budget Management Experience
Managing substantial budgets is a key part of this role. Be prepared to talk about your experience with budget allocation and optimisation. Highlight any specific metrics you've achieved, such as ROI or CAC, to showcase your effectiveness in managing paid search campaigns.
