Global Head of Marketing
Global Head of Marketing

Global Head of Marketing

London Full-Time 72000 - 108000 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Lead global marketing strategy and campaigns for ELEMIS, driving brand equity and product launches.
  • Company: ELEMIS is a leading beauty brand known for its innovative skincare products and luxurious spa treatments.
  • Benefits: Enjoy generous staff discounts, well-being policies, healthcare plans, and a supportive work environment.
  • Why this job: Join a dynamic team shaping the future of beauty with impactful campaigns and a culture of creativity.
  • Qualifications: 10+ years in senior marketing roles, especially in beauty or lifestyle, with strong leadership skills.
  • Other info: This role offers the chance to influence at the highest levels and collaborate globally.

The predicted salary is between 72000 - 108000 £ per year.

Job Description

Global Head of Marketing

Department: Brand Marketing

Employment Type: Permanent – Full Time

Location: Head Office, London

Description

As Global Head of Marketing, you will shape and lead the global marketing vision for ELEMIS, positioning our brand and products at the forefront of the beauty industry. With extensive campaign experience and deep understanding of product lifecycle marketing, this strategic leader will drive global brand equity, launch excellence, and commercial impact across key markets. This role requires a high-impact, globally-minded marketer who can translate product innovation into emotionally resonant, insight-led campaigns that perform across channels and regions.

What Will You Do?

Global Marketing Strategy & Brand Leadership
  • Define and lead a globally unified marketing strategy that translates brand vision into powerful, market-relevant campaigns.
  • Own the global marketing and campaign calendar, orchestrating high-impact initiatives across NPD, retail, spa, and digital channels.
  • Shape global brand positioning and messaging frameworks, ensuring consistent storytelling with local market resonance.
  • Lead performance in core regions (UK, US, and Asia) by partnering with regional teams to localize global strategies while maintaining brand integrity.
  • Champion category leadership by translating product, trend, and consumer insights into strategic brand-building and revenue-driving campaigns.
Product Marketing & Go-to-Market Excellence
  • Oversee global go-to-market strategy for all new product launches and core range campaigns, driving differentiation, desirability, and demand.
  • Develop campaign toolkits, messaging hierarchies, and activation frameworks for rollout across DTC, retail, spa, and partner channels.
  • Collaborate with NPD, Creative, Education, and Sales to ensure campaign readiness from concept through to execution and performance evaluation.
  • Support product lifecycle management with tailored storytelling, promotions, and seasonal marketing windows that reinforce category dominance.
Omni-Channel & Digital Leadership
  • Lead the integration of campaign and product narratives across owned, earned, and paid channels, including digital media, CRM, social, influencer, and in-store.
  • Champion a connected omni-channel experience, ensuring consistency of message and customer journey from awareness to advocacy.
  • Optimize marketing touchpoints using performance data and insights, ensuring each product and campaign delivers both brand and business results.
Leadership, Culture & Team Development
  • Build, empower, and develop a world-class global marketing team, spanning Product Marketing, Brand, Campaigns, and Retail Marketing.
  • Drive cross-functional alignment through clear prioritization, KPI setting, and shared accountability for executional excellence.
  • Foster a culture of innovation, agility, and creativity, enabling speed-to-market and high-impact storytelling at every level of the team.
Stakeholder Engagement & Global Collaboration
  • Act as a key strategic partner to NPD, Commercial, Creative, Education, and Communications leaders to align business and brand objectives.
  • Lead collaboration with in-market marketing heads to co-develop locally optimized global campaigns.
  • Manage global agency relationships to ensure creative, digital, and media execution is aligned with brand strategy and campaign goals.
  • Serve as a senior advisor to the Executive Leadership Team, providing insight on marketing effectiveness, consumer trends, and brand health.
Budget & Performance Management
  • Own the global marketing budget, ensuring optimal investment across brand equity, performance marketing, and launch support.
  • Monitor and report on marketing KPIs, campaign performance, and consumer impact—applying insights to continually refine strategy.
  • Champion a results-driven culture with a strong focus on ROI, data-led decision-making, and innovation in marketing delivery.

The Perfect Candidate

  • 10+ years of senior marketing leadership in beauty, personal care, or lifestyle industries, with deep experience in product and campaign marketing.
  • Proven track record in global brand-building and leading product launches across multiple regions, especially UK and US.
  • Exceptional leadership experience managing multi-disciplinary global teams.
  • Advanced understanding of beauty consumers, omni-channel dynamics, and digital-first strategy.
  • Strong business and commercial acumen, with the ability to blend creativity and analytical thinking.
  • Experience working closely with C-suite stakeholders and influencing at the highest levels.

What We Offer You!*

  • Generous Staff Discount on all your favourite ELEMIS products and spa treatments, as well as discounts on L'OCCITANE Group products (including L'Occitane, Erborian and more)
  • Excellent well-being policies including enhanced Maternity & Paternity policies, Income Protection, Life Assurance and more
  • Generous Holiday Allowance, increasing with length of service
  • Company Pension Scheme
  • Bonus/Commission Scheme
  • Healthcare Cash Plan (with Dental)
  • Employee Assistance Programme for all Associates and their families
  • Cycle to Work Scheme, Season Ticket Loan, Length of Service Awards
  • Much, much more!
*Some benefit eligibility is based on length of service or contract type

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Global Head of Marketing employer: ELEMIS

ELEMIS is an exceptional employer that fosters a dynamic and innovative work culture, perfect for those looking to make a significant impact in the beauty industry. Located in the heart of London, we offer generous benefits including a comprehensive well-being programme, a supportive environment for professional growth, and a collaborative atmosphere that empowers our global marketing team to excel. Join us to lead transformative campaigns and enjoy unique perks like staff discounts on premium products and spa treatments.
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Contact Detail:

ELEMIS Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Global Head of Marketing

✨Tip Number 1

Network with professionals in the beauty and personal care industry. Attend industry events, webinars, or conferences to connect with potential colleagues and leaders who can provide insights into the role and company culture.

✨Tip Number 2

Research ELEMIS thoroughly. Understand their brand values, recent campaigns, and product offerings. This knowledge will help you tailor your conversations and demonstrate your genuine interest in the company during interviews.

✨Tip Number 3

Prepare to discuss your experience with global marketing strategies and product launches. Be ready to share specific examples of how you've successfully led campaigns that resonate across different markets, particularly in the UK and US.

✨Tip Number 4

Showcase your leadership skills by discussing how you've built and empowered teams in previous roles. Highlight your ability to foster a culture of innovation and collaboration, which is crucial for the Global Head of Marketing position.

We think you need these skills to ace Global Head of Marketing

Global Marketing Strategy
Brand Leadership
Campaign Management
Product Lifecycle Marketing
Omni-Channel Marketing
Digital Marketing
Consumer Insights Analysis
Team Development and Leadership
Stakeholder Engagement
Budget Management
Performance Metrics Analysis
Cross-Functional Collaboration
Creativity and Innovation
Commercial Acumen
Data-Driven Decision Making

Some tips for your application 🫡

Tailor Your CV: Make sure your CV highlights relevant experience in global marketing, particularly in the beauty or lifestyle industries. Emphasise your leadership roles and successful campaigns that align with the job description.

Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of ELEMIS's brand vision and how your experience can contribute to their global marketing strategy. Use specific examples of past successes to illustrate your points.

Highlight Leadership Skills: In your application, focus on your leadership experience and ability to manage multi-disciplinary teams. Provide examples of how you've fostered innovation and collaboration in previous roles.

Showcase Data-Driven Decision Making: Demonstrate your ability to use data and insights to drive marketing strategies. Include examples of how you've monitored KPIs and adjusted campaigns based on performance metrics.

How to prepare for a job interview at ELEMIS

✨Research ELEMIS and the Beauty Industry

Before your interview, dive deep into ELEMIS's brand values, product offerings, and recent marketing campaigns. Understanding the beauty industry trends and consumer behaviour will help you articulate how your experience aligns with their goals.

✨Showcase Your Strategic Thinking

Prepare to discuss specific examples of how you've developed and executed successful global marketing strategies in the past. Highlight your ability to translate insights into impactful campaigns that resonate across different markets.

✨Demonstrate Leadership Skills

As a candidate for Global Head of Marketing, it's crucial to showcase your leadership style. Be ready to share experiences where you've built and empowered teams, driven cross-functional collaboration, and fostered a culture of innovation.

✨Prepare for Stakeholder Engagement Scenarios

Think about how you've engaged with C-suite stakeholders in previous roles. Prepare to discuss how you influenced decision-making and aligned marketing strategies with broader business objectives, as this will be key in your potential role.

Global Head of Marketing
ELEMIS
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