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- Tasks: Lead ELEMIS' social media and influencer marketing, focusing on TikTok and Instagram.
- Company: Join a leading skincare brand with a vibrant culture and innovative approach.
- Benefits: Enjoy generous discounts, well-being policies, and a supportive work environment.
- Why this job: Shape the brand voice and drive engagement in the competitive beauty landscape.
- Qualifications: 10+ years in social media marketing, excellent communication skills, and a passion for skincare.
- Other info: Collaborative team atmosphere with opportunities for personal and professional growth.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Acting Head of Social Content
Department: PR & Social Media
Employment Type: Fixed Term – Full Time
Location: Head Office, London
Description
To lead ELEMIS\’ social media and influencer marketing efforts, shaping the brand voice across key social platforms—with a primary focus on TikTok and Instagram—to drive awareness, engagement, and growth within the highly competitive skincare landscape. Responsible for overseeing all owned social channels, spearheading influencer partnerships, and overseeing a social affiliate programme that turns brand advocates into a high-performing content and commerce engine.
What Will You Do?
Social Media Strategy & Execution
- Develop and implement a forward-thinking, data-driven social media strategy across all owned channels, with a focus on Instagram and TikTok
- Create and oversee a robust content calendar aligned with the marketing calendar, encompassing brand campaigns, product launches, and seasonal moments
- Ensure content is innovative, on-trend, platform-native, and in alignment with the brand’s focuses
- Ensure there is constant monitoring of analytics and reporting to optimise performance and shape future content
Influencer Marketing
- Lead the influencer strategy across tiers (macro, micro, and nano), with a focus on brand alignment and EMV
- Form and develop relationships with relevant influencers and agents to drive brand advocacy and equity
- Oversee all influencer campaigns from brief to execution, ensuring impactful storytelling and performance tracking
- Support channels on developing influencer marketing campaigns to fit their goals, partner alignment and budget, whilst in alignment with the wider UK influencer strategy for ELEMIS
Social Affiliate Programme
- Proactively build social advocacy programs that drive brand conversations and deepen brand relationships, empowering the customer to become the influencer and voice of ELEMIS, whilst having a social affiliate element to drive sales
- Collaborate with digital teams to identify growth opportunities in social commerce and partner with them to successfully drive existing programmes
Leadership & Collaboration
- Manage and mentor the social team, providing guidance, structure, and development opportunities
- Work closely with marketing and digital to ensure social media aligns with broader business goals.
- Work hand-in-hand with Global Head of Communications to ensure the influencer strategy functions effectively across organic and paid engagements
- Keep the business ahead of digital trends and emerging platforms in the beauty and social commerce space, bringing to the table growth opportunities to explore
- Select and manage social media or influencer marketing agencies to support on activation where needed, ensuring they are well-briefed and stick to required budgets, timelines and overarching strategies
- Serve as the internal expert on influencer marketing and organic social media, sharing competitor activity, platform updates and knowledge with the wider teams
- Ownership of Social budget, ensuring accurate tracking and optimal investment to support the Marketing calendar and business goals
Standard Responsibilities
- To work as a team with other individuals and colleagues in the company, sharing knowledge when appropriate, helping colleagues and promoting a spirit of mutual respect and support.
- Understand and abide by company and departmental rules, policies and procedures.
- To carry out other duties as so requested by management at time to time
- Demonstrate 24/7 approach to responsibilities
The Perfect Candidate
- 10+ years\’ experience of social media marketing leadership in beauty or lifestyle industries
- Good level of creative writing skills highly desirable
- Genuine interest in the skincare industry
- Entrepreneurial approach: owning the role and proactively finding ways to change/improve our current social media presence
- Sociable, outgoing personality. Excellent people skills: build collaborative relationships with all key teams
- An enthusiastic team player with excellent organisational, communication and writing skills
- Must possess outstanding administrational skills and exceptional attention to detail and spelling
- Strong knowledge and daily use of key social media
- Willingness and ability to support and help drive \”digitalisation\” of brand teams, educating key brand personnel on social media
- Excellent level of computer literacy in PowerPoint, Word and Excel
What We Offer You!*
- Generous Staff Discount on all your favourite ELEMIS products and spa treatments, as well as discounts on L\\\’OCCITANE Group products (including L\\\’Occitane, Erborian and more)
- Excellent well-being policies including enhanced Maternity & Paternity policies, Income Protection, Life Assurance and more
- Generous Holiday Allowance, increasing with length of service
- Company Pension Scheme
- Bonus/Commission Scheme
- Healthcare Cash Plan (with Dental)
- Employee Assistance Programme for all Associates and their families
- Cycle to Work Scheme, Season Ticket Loan, Length of Service Awards
- Much, much more!
*Some benefit eligibility is based on length of service or contract type
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Acting Head of Social Content employer: ELEMIS
Contact Detail:
ELEMIS Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Acting Head of Social Content
✨Tip Number 1
Get your social media game on point! Before you even step into an interview, make sure your own social profiles reflect the brand voice and creativity that ELEMIS is looking for. Show us how you can engage and grow an audience!
✨Tip Number 2
Network like a pro! Connect with influencers and industry professionals on platforms like LinkedIn and Instagram. Building relationships can open doors and give you insights into the latest trends in skincare and social media.
✨Tip Number 3
Prepare to showcase your strategy skills! Be ready to discuss how you would develop a data-driven social media strategy for ELEMIS. Bring examples of past successes and how you’ve used analytics to drive engagement.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Acting Head of Social Content
Some tips for your application 🫡
Show Your Passion for Social Media: When you're writing your application, let your enthusiasm for social media shine through! We want to see how you can bring fresh ideas to our platforms, especially TikTok and Instagram. Share any relevant experiences that highlight your creativity and understanding of the skincare industry.
Tailor Your Content: Make sure your application is tailored to the role. Highlight your experience in social media strategy and influencer marketing, and how it aligns with our goals at ELEMIS. We love seeing candidates who can connect their past work to what we’re doing here!
Be Data-Driven: We’re all about data at StudySmarter, so don’t forget to mention how you've used analytics to shape your social media strategies in the past. Show us how you’ve optimised content based on performance metrics—this will really make your application stand out!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen to be part of our team right from the start!
How to prepare for a job interview at ELEMIS
✨Know Your Platforms
Make sure you’re well-versed in the latest trends and features on TikTok and Instagram. Research successful campaigns in the beauty industry and be ready to discuss how you would apply similar strategies to ELEMIS.
✨Showcase Your Creativity
Prepare a portfolio of your previous work that highlights innovative content you've created. Be ready to pitch a few fresh ideas for ELEMIS' social media strategy during the interview to demonstrate your creative thinking.
✨Understand Influencer Dynamics
Familiarise yourself with different tiers of influencers and their impact on brand advocacy. Be prepared to discuss how you would approach building relationships with influencers and managing campaigns effectively.
✨Data-Driven Mindset
Brush up on analytics tools and be ready to talk about how you’ve used data to optimise social media performance in the past. Show that you can not only create content but also measure its success and adapt strategies accordingly.
